A CUT ABOVE AND RESTYLE LAUNCHES PARTNERSHIP WITH BCARD

KUALA LUMPUR, 12 November 2013 – Malaysia’s premier group of salon, A Cut Above, and its wing Restyle, today announced a partnership with BCARD to provide exclusive rewards to their customers and more than 850,000 BCARD members. Launched by founder and director of A Cut Above Group of Salons and Academy, Datin Winnie Loo, together with the director of BLoyalty Sdn Bhd, Mr. Gary Yeoh, the hair salon group is the first and only salon in the country to partner with BCARD for this loyalty programme.

“We have been thinking of methods to reward our customers. When we discovered BCARD’s loyalty programme, we knew that we could maximise the rewards for our customers. In addition, this programme does not only apply to our customers, but existing BCARD holders can also enjoy and collect points at all A Cut Above and Restyle outlets,” said Datin Winnie Loo.

(L-R) Gary Yeoh, Director of BLoyalty Sdn Bhd and Datin Winnie Loo, founder and director of A Cut Above Group of Salons exchanging the agreement to provide loyalty programme for A Cut Above and Restyle customers.

Customers will receive an exclusively designed “A Card Above” with a minimum spend of RM500 and RM300, at any A Cut Above or Restyle outlets respectively.  The card is also available for purchase at RM50 and RM30 at all A Cut Above and Restyle outlets. Complimentary token worth RM10 will be pre-loaded upon every sign up of the card. Customers that own this exclusive card are also eligible for exclusive members-only promotions and a 20 per cent discount on scalp or hair treatment during their birthday month. BPoints can be accumulated or redeemed with every hairstyling session or purchase of any hair care products.

“Known as the ‘Card that Keeps On Giving’, we are constantly seeking for fun and interesting partners to ensure that we constantly provides the best experience and services to our members,” said Gary.

BCARD, Malaysia’s No. 1 multi-partner loyalty programme, allows customers to collect and redeem BPoints at all A Cut Above, Restyle and any BCARD participating outlets. Customers can knock-off their bills through full or partial redemption of BPoints upon payment. Voucher redemptions from various merchants are also available on BCARD’s website.

A Cut Above was founded in 1979 by husband and wife, Dato’ Richard Teo and Datin Winnie Loo, and has steadily grown into a renowned salon brand in Malaysia with three spin-off brands namely Restyle, the X-Cut and the A Cut Above Academy. The award winning brand has established five premium outlets with an aim to educate Malaysians on total hair care, hairstyling and image grooming, and at the same time to provide professional services for their customers.