Monday, December 9, 2013

Ecommerce Giant Lazada Ends 2013 with the Online Revolution Blitz and a Brand New Look

Record sales were achieved during campaign period and more is expected for the Online Revolution finale on 12.12

KUALA LUMPUR, Malaysia, Dec. 9, 2013 -- One month after the launch of the Online Revolution, is bringing the Southeast Asian version of Cyber Monday to an enormous finale on 12th of December.

The Online Revolution is based on Cyber Monday, the biggest online shopping day in the United States, which just took place on the 2nd of December. So far, The Online Revolution was a great success for LAZADA Malaysia and led to a record breaking month long campaign. Strongest categories were electronics and computers and among the bestsellers of Online Revolution were Notebooks and LED TVs. To mark this occasion Lazada is also launching new look exclusive for one day only, the new layout is designed to make it even easier for shoppers to grab their desired deals.

"We are more than happy with the received results of the Online Revolution. Regarding sales and site traffic we could see a record breaking response since the start of the campaign. We are expecting even better results after our finale on 12.12 considering the attractive deals we are offering" said Igor Pezzilli, CEO of Lazada Malaysia.

On 12.12, shoppers will have 24 hours to enjoy several outrageous deals. LAZADA has slashed prices to the lowest level ever to attract even more existing and new customers.

The 12.12 surprises include:

    Special deals on pre-order items & new launches like the PS4 or iPad Air
    Specially priced bundles at great prices like the HP Pavilion 14" Notebook + HP All-In-One Deskjet 1050
    Feature brands with mega discounts, including Kenwood, Lenovo and Fujifilm
    Exclusive deals for Visa card holders with discounts up to 15%

The success of the Online Revolution and the broad participation of Southeast Asian customers reflect the rapid growth and acceptance of e-commerce in the region. According to Accenture, 194 million new internet users are expected in SEA by 2020, which are bound to embrace to the ecommerce ecosystem. The environment and acceptance for ecommerce continues to grow in Malaysia with existing businesses, infrastructure in logistics and technical foreground expanding and evolving.

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