Tuesday, March 18, 2014

Groupon Launches Its Own Global Affiliate Marketing Platform Helping Partners Better Monetise Online Presence

The new Groupon Partner Network (GPN) leverages a network of more than 10,000 online content publishers to increase visibility and distribution of Groupon deals.

Groupon has launched Groupon Partner Network (GPN), the first proprietary local e-commerce affiliate marketing platform designed to help online publishers better monetise their online presence through the promotion of Groupon deals. Through an extensive suite of publishing tools including retargeting, GPN distributes the most relevant Groupon deals across partner websites and apps, helping to increase the visibility and distribution of merchants' features and drive purchases through Groupon.

After a successful pilot with affiliate marketers around the world, GPN is now available in more than 30 countries worldwide, including seven markets across APAC: Malaysia, Australia, New Zealand, Singapore, Hong Kong, Thailand and Philippines.

Affiliate Partners using GPN have access to a host of resources to help them market Groupon, track their performance and gross higher commissions:

Real-time Reports - run 24/7 reports on daily sales volume, impressions, click-through rates from anywhere in the world with an Internet connection and export them into Excel spreadsheets
Link Creation Wizard - multiple tools for creating high-converting links to Groupon, including browser bookmarklets, as well as smart widgets based on category, geolocation and retargeting
Open APIs - instant access to thousands of deals from the Groupon marketplace, as well as orders and commissions

"GPN is the latest example of Groupon's dedication to provide a comprehensive, effective and large-scale marketing platform for local and national merchants to help grow their business,” said Groupon Head of Affiliate Marketing APAC, Dhruv Shanker. “GPN is another component in our mission to becoming the world’s biggest local e-commerce marketplace.”

Rolled out across more than 10,000 content publishers globally, Groupon counts some of the most popular websites, blogs and apps as partners, including:,,

"The tools and features built into GPN help us provide the most relevant Groupon deals for our members driving stronger results and ultimately higher revenues," said Steven Boon, Director of "GPN's reporting is fast and accurate, providing us with full visibility on the performance of campaigns – and we appreciate the opportunity to partner with Groupon in growing their business and ours."

Affiliates interested working with Groupon via GPN can learn more by visiting

No comments: