Wednesday, April 9, 2014


Be among the first 200 customers to get either a Samsung GALAXY Tab 3 Lite
or Samsung GALAXY Y Neo for a RM55 when signing up with Celcom First plans

KUALA LUMPUR, 9 April 2014 – Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in Malaysia, is thrilled to offer its customers another Samsung flagship smartphone, the Samsung GALAXY S5 bundled with attractive mobile voice and data plans that work best with Celcom Territory’s stable, fastest and widest nationwide mobile network.

To celebrate the latest addition to Celcom’s world of smartphones, customers can look forward to the launch of the Samsung GALAXY S5 at all Celcom Blue Cubes and Celcom Xclusive nationwide on Friday, 11 April 2014. The Samsung GALAXY S5 will be offered from as low as RM988 with Celcom First Voice + Data mPro bundle plans. The first 200 customers to visit the launch at Bluecube Sunway Pyramid will get an exclusive privilege to either own a Samsung GALAXY Tab 3 Lite or Samsung GALAXY Y Neo at only RM55 when signing up with Celcom First and mPro plan.

Celcom hosted a preview night of Samsung GALAXY S5 for its  Celcom First Elite customers. Tn. Syed Md Najib Syed Md Noor, Chief Customer Services and Retail (third left), En. Zalman Aefendy Zainal Abidin, Chief Marketing Officer (fourth left) together with Celcom Management and Samsung Management accompanied by models at Celcom First Elite preview night for Samsung GALAXY S5.

Commenting on the upcoming launch, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “The much anticipated Samsung GALAXY S5 fits perfectly into the reliable network coverage within Celcom’s Fastest Territory as its features aims to deliver the capabilities that matter most to our consumers. With a whole range of customised Celcom plans and bundles that will appeal to any customers, the Samsung GALAXY S5 is a welcome addition to our extensive range of smartphone choices that will give our customers the best mobile experience for their ever-evolving digital lifestyles.”
Celcom First Elite customers paying close attention to the model showcasing the new Samsung GALAXY S5.

The Samsung GALAXY S5 runs on a 2.5GHz Quad-Core Snapdragon 801 processor with 2GB of RAM, on the latest Android 4.4 KitKat. The smartphone’s 16MP camera is further enhanced with new features including Real-time HDR. The inclusion of health features such as the heart rate sensor and the enhanced S Health app in the Samsung GALAXY S5 makes it unique as it encourages customers to lead a healthier lifestyle.
Jojo Struys (right) is also customer of Celcom First Elite came to Samsung GALAXY S5 preview night.

Customers can expect high speed connectivity with the new Samsung GALAXY S5 as it also comes with 4G LTE support. With Celcom’s lightning fast 4G LTE, users of the new Samsung flagship smartphone can enjoy clear HD videos and seamless online video streaming as well as more added fun while playing their favourite games online. Celcom is committed to providing the fastest LTE network to its customers as clearly demonstrated by its investment of RM923 million for CAPEX in 2013, the highest in the industry, mainly on network modernization, LTE and IT transformation. Celcom will be investing another RM1 billion this year in CAPEX to improve network quality and capacity to offer better customer data experience.
Mr. Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad.

Customer satisfaction and giving the best customer experience have always been the core of Celcom’s business. Celcom recently organised a preview night of the Samsung GALAXY S5 for Celcom First Elite customers where they had the opportunity to be the first to reserve, experience and own the latest Samsung flagship smartphone which is one of the brand promises of Celcom First Elite offered by First Access.

To further enhance the overall customer experience, Celcom is launching three loyalty programs later today, namely Club Celcom First, XClub and FRENZ Club to provide instant rewards and more value to Celcom customers who subscribe to Celcom First, Xpax and Celcom FRENZ plans.

For more information on Samsung GALAXY S5, please visit Celcom’s website

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