• New philosophy ‘IT’S NOT OK to be OK’ to drive delivery of unmatched customer experience
• Re-energising the Maxis brand identity to reflect a more vibrant Maxis embracing New Way of Working
• High bar set to improve network, products, policies and processes
Kuala Lumpur, 22 May 2014. Maxis showed just how serious it was about transforming itself into a customer-centric company with the launch of a new philosophy “It’s Not OK to be OK”. This mantra will be the new attitude driving standards of delivery and way of working, both internally and externally. In addition to the launch of the new philosophy, Maxis also introduced refreshed visual identities for its Maxis and Hotlink brands. These are some of the many initiatives that are being rolled out as its transformation journey gets underway.
Internally, Maxis had started making changes by revitalising the culture of the Company through a new way of working, the Maxis Way.