Saturday, May 10, 2014

Unified Inbox acquires US Startup Smak to build LifeModes® into its Unified Communications and Social Collaboration Platform

Singapore – May 9, 2014 – Unified Inbox the social communication and collaboration platform, today announced that it has entered into an agreement to acquire Boston-based Smak (previously available at, for an undisclosed sum.

Smak (Secure Messaging Alerting and Knowledge) is a cloud solution to help executives and professionals sort their incoming information from email accounts and social media and increase their productivity by applying so-called LifeModes®.

Founded in the US by Matt Hooper and Doug Fleming in 2011, Smak was started with the vision to provide those who wanted to cut through email and social media clutter with an option to actually do so. However, it took more time and effort to build out the whole solution they truly wanted to offer to their users who were struggling with communication overload.

“We watched the ideas of evolve over their time of operation, and are very excited to team up with them to incorporate these ideas into upcoming versions of Unified Inbox,” said Toby Ruckert, Founder and Chief Executive Officer of Unified Inbox. “The team of Matt and Doug at created ways of handling the overwhelming flow of information in modern life. We consider these to be revolutionary.”

Since the launch of the Unified Inbox iPhone app, users have indicated the need for even better tools to juggle their incoming message streams. Users wanted to filter their Unified Inbox for messages that would fit their current LifeModes®, (such as “Work”, “Home”, “Holiday”) to read and respond to those first. Smak, according to Ruckert, has some of the best tools for such functions and will be important for Unified Inbox moving forward.

“All along our journey, we have been in discussions with Unified Inbox about how to possibly work together, as both teams realized the great potential of joining our ideas. Hence, we’re happy to be able to do so now on a solid foundation,” said Matt Hooper, co-founder and Chief Executive Officer of Smak.

Interested users can request an invitation at the Unified Inbox homepage ( or download the iPhone app at the iTunes store.

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