ELECTRONIC ARTS AND HP JOINTLY ANNOUNCE CHAMPION FOR THE SPORE CREATURE CREATOR ASIA REGIONAL COMPETITION ON SporeShow.com

Winners from ten countries showcased their creative and imaginative designs in Hong Kong

Singapore and Hong Kong – 17 Sept, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) and HP announce the regional winning entry for the Spore™ Creature Creator Asia Regional Competition at HP’s Engage. Excite. Experience event, in Hong Kong yesterday. 19 year-old Mr. Peerakarn Santivorapong, hailing from Thailand, garnered the most votes with his creature, “Own Blood” at the event, which was held at the EA Experience™ store, the only EA branded venue in the world, at The Peak Tower in Hong Kong .

“I have always enjoyed in creating art as I am a computer graphics major at Bangkok University and aspire to be an animator when I graduate,” said Mr Santivorapong. “It is also exceptionally special for me to win today as it happens to be my father’s birthday and he is here with me.” He further quipped.

The winners for each participating country are:

Country, Creature Name, Name
1. Australia, Crystal Shark, Mr. Wesley James Maggs
2. New Zealand, Laimar, Ms. Jacquieline Marie Hyslop
3. Japan, Gold-armer, Mr. Soichiro Sakakibara
4. China , 飘羽传说野兽, Mr. 申清志
5. Hong Kong, 人獸天使, Mr. Jacky Chan
6. India, J()J(). Mr. Ajay Gupta
7. Korea, Blue Dragon, Mr.이정훈
8. Singapore, MagNaTop, Ms. Stefanie Tan Ying Xiu
9. Taiwan, Desert Flower Eye, Mr. Chen Chun-Yu
10. Thailand, Own Blood, Mr. Peerakarn Santivorapong

”It amazes me how imaginative one can be with Spore, especially with the quality of the regional entries from the 10 participating countries - it has really unleashed the creativity in people across all cultures,.” said Patrick De Moustier, COO of EA Asian Studios.

“We’re really excited about our collaboration with EA in delivering differentiated, fun and meaningful experiences to the consumers. With Spore, we found a strong synergy in providing customers across all age groups a unique PC experience and an avenue to express themselves, with imagination as the only limit,” said Ajay Mohan, Vice President, Marketing, Personal Systems Group, HP Asia Pacific and Japan. We are very pleased with the fantastic response we’ve had across Asia Pacific. ”

For more information on the competition and Spore, go to www.sporeshow.com Spore is available for the PC, Mac, Nintendo DS™ and mobile phones, and retails for SGD56.90, available via retail or online at your local EA Store http://www.ea.com.sg/eastore and at retail outlets.

Spore gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe filled with creations made by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even spaceships.

To download a free trial of the Spore™ Creature Creator, please visit www.spore.com. For screen shots or more information about Spore, please visit our press web site at http://info.ea.com

For more information on EA Experience™ store, visit www.eaexperience.com