HP Unveils New Digital Signage Solutions

Latest end-to-end retail solutions showcased at the Next Generation Retail Summit APAC 2011

MALAYSIA, 21 October 2011 -- HP today announced its high performance, customizable and affordable digital signage displays for retail businesses, including the company’s first 47-inch diagonal multitouch Digital Signage Display.

The new products include:
— The HP LD4220tm and HP LD4720tm Digital Signage Displays which allow customers to interact with business messages in a simple yet powerful way.
— The HP SignagePlayer mp8200, which provides smooth and reliable operation in demanding digital signage applications.
— In addition, the popular HP rp5800 Retail System is now offered in a Digital Signage Edition specifically configured for reliable playback of digital signage and interactive media.
These additions represent the next advancement in HP’s 20-plus years of display and computing engineering expertise. The company has the industry’s most expansive portfolio of high-performance solutions for large enterprises, small businesses and consumers.

From 18 – 20 October, HP, together with Intel®, will be showcasing its line of retail technology and solutions at the Next Generation Retail Summit APAC 2011.
“To remain competitive and profitable in today’s connected society, retailers must be able to engage with consumers at all points of service throughout the shopping experience with real-time, personalized information,” said Dennis Mark, vice president and general manager, Personal Systems Group, HP South East Asia and Taiwan (SEAT). ”HP’s digital signage solutions reach key audiences with relevant and memorable communications delivered on stunning, high performance signage solutions built on HP’s industry-leading hardware, services and expertise.”


A closer look at the latest HP digital signage solutions

The two new HP Digital Signage Displays – the HP LD4220tm and LD4720tm – help retailers meet the needs of shoppers in multichannel retailing environments. The 42- and 47-inch diagonal LCD displays deploy a multitouch screen that uses scanning infrared technology, including embedded sensors to provide more accurate touch recognition. This technology also enhances the retail experience by enabling customers to use their fingertips to scroll through screens or perform many common multitouch gestures.

The full 1080p widescreen displays feature enhanced digital connectivity including HDMI or DVI, VGA and DisplayPort. The monitors provide plug-and-play convenience from a simple USB key and can be set in either a horizontal or vertical position for more flexible placement options. The displays are engineered for demanding 24/7 usage and come with a standard three-year limited warranty.
The HP SignagePlayer mp8200 is optimized to work with the latest digital signage software to provide smooth and reliable operation in demanding retail environments. (1) The mp8200 features Intel® Core™ technology (2) and is preinstalled with the Windows® Embedded Standard 7 operating system.
The new HP rp5800 Retail System, Digital Signage Edition drives two discrete channels of content with a powerful graphics subsystem and comes with retail-hardened features including the ability to operate in a 40 degree C (105 degree F) environment. It features an extra-long manufacturing life cycle to support extended deployment schedules and provide a consistent platform across enterprise digital signage networks.
Pricing and availability(3)

The HP LD4220tm and LD4720tm are priced starting from RM8,670 and RM10,370 respectively. Price of the HP SignagePlayer mp8200 starts at RM2,000 while the HP rp5800 Retail System Digital Signage Edition is priced starting from RM2,900. All products are expected to be available in Malaysia by end October.