PRESENTING THE GIFT OF HOPE WITH GROUPON AND UNICEF

Groupon Malaysia successfully collected over RM152, 730 in aid of children in need

KUALA LUMPUR, 20 JANUARY 2012 – Groupon Malaysia recently presented a cheque worth RM152,730 to UNICEF Malaysia in conjunction with their recent ‘Groupon for Children’ initiative held over the New Year’s period.

“Since we put up the donation, we have collected over RM152,730 from many of our generous Groupon members. We are truly amazed with the overwhelming response and support that we have received from our subscribers and we are touched to know that so many people have come together to save and improve the lives of vulnerable children around the world,” said Joel Neoh, CEO of Groupon Malaysia.L to R: Darren Loo (Digital Engagement Officer, UNICEF Malaysia), Choon Bow Bow (Chief, Private Sector Fundraising and Partnership, UNICEF Malaysia), Joel Neoh (Chief Executive Officer, Groupon Malaysia), Catherine Yap (Marketing Communications Manager, Groupon Malaysia)

The nation’s leading online group buying destination which successfully generated over 15,273 Groupons in just 10 days, will channel the funds raised to programmes that will help meet the rights and needs of some of the world’s most marginalised and deprived children.

“UNICEF Malaysia’s new partnership with Groupon Malaysia has been a strategic success in terms of how many Groupons were sold. We would like to thank everyone who supported this campaign. The funds raised would go a long way towards serving children in need and creating a world in which every child has their rights and needs met,” said Dr. Victor Karunan, UNICEF Deputy Representative to Malaysia.

Since its launch in January 2011, Groupon Malaysia has rapidly grown to become the undeniable market leader in the country attracting over 1 million direct subscribers. The company has successfully established itself as a significant shaper of social e-commerce as more and more businesses adopt collective buying as instrumental features of their business models.

Through this partnership with UNICEF, Groupon Malaysia has taken social e-commerce to a whole new level by not only providing its customers with the best life experiences possible, but by also creating a platform for them to contribute to a worthy cause and change the lives of children most in need with just one simple click.

“One year on, the power of Groupon has simply gone beyond the ability to just deliver amazing deals with exceptional value for money. The group buying phenomenon now empowers individuals to become a significant force collectively to achieve great things. This partnership with UNICEF is simply a demonstration of what can be achieved and moving forward, we at Groupon aim to do even more for children,” Joel added.