U MOBILE’S POSTPAID CUSTOMERS ENJOY MORE REWARDS WITH BCARD

Five Samsung GALAXY S II await early-bird subscribers

Kuala Lumpur, 3 February 2012 –U Mobile customers will now have even more reasons to celebrate with the cornucopia of rewards and benefits that await them through the telco’s recent partnership with BLoyalty Sdn Bhd.

Through this partnership, U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative mobile service provider, is giving new and existing postpaid customers automatic membership of the BCARD loyalty programme which means they will collect points each time they pay their bills.

U Mobile postpaid customers will be receiving their pre-activated BCARD in the mail soon. To start collecting points, all customers need to do is to fill in their particulars and drop them at their nearest U Mobile Store, Starbucks or Kenny Rogers outlet nationwide.

Points will be accrued every time customers pay their bills. For every RM2 paid, customers are entitled to 1 point. Accumulated points can be used to redeem rewards and discounts at 48 merchants nationwide, including Starbucks, Kenny Rogers Roasters, Berjaya Hotels and many other BCARD merchants.

Speaking on the partnership, Aletheia Yashoda P., U Mobile’s Head of Product & Marketing said, “We are constantly striving to provide our subscribers with fresh and innovative value-add experiences. In October 2011, we introduced the most affordable postpaid plan from as low as RM28, targeted at first jobbers and now we are now extending the value-add experience to our postpaid subscribers by introducing BCARD reward schemes.”

“This partnership will bring us closer to our new and existing customers, and we look forward to continuously provide unique subscriber experiences while they enjoy our exceptional voice and data services from U Mobile,” Aletheia added.

Since its launch a year ago, BCARD has been continuously organizing various activities to reward its members.

Gary Yeoh, Director of BLoyalty said, “In conjunction with our partnership with U Mobile, we are delighted to announce an early-bird promotion: 5 lucky U Mobile postpaid subscribers who submit

their completed registration forms before 15 March 2012 will stand a chance to win a brand new Samsung GALAXY S II.”

“To reward our members, BCARD is also running the “Swipe & Win” Contest until 29 February 2012. We are giving away a total of 1,000,000 BPoints and 3 grand prizes consisting of holiday packages for two to London plus £1,000 cash, holiday packages for two to Langkawi Island plus an IPhone 4s and holiday packages for two to Tioman Island plus an IPad 2”, Yeoh added.

BCARD will continue to collaborate with external merchants and partners to ensure cardholders have all their favourite brands rewarding them within a single card.

With the pledge to be the “Card that Keeps On Giving,” BCARD revolutionizes the way consumers are rewarded for their purchase choices. It integrates three unique factors that translate into more

rewards for consumers. First, it allows the cardholder to “cash-in” points for immediate cash rebates. Second, the points are exchanged at a fixed value rate at RM1 per 100 BPoints. Third, it rewards you twice, when you spend and when you redeem at BCARD outlets.

For more information on the partnership and other U Mobile products and services, please visit www.u.com.my.

For more information on Bcard merchants and redemptions program, please visit www.bcard.com.my.