i-W.C for Greener Environment

The i-W.C Party kicked off in the Kuala Lumpur Convention Centre 10th October and will raise awareness on green living and environment protection.

The launch was witnessed by Deputy Representative of the Taipei Economic and Cultural Office in Malaysia Lin Min-li, and signals the official entry of E'LOO into Malaysia market. This innovative toilet seat solution from Taiwan is expected to generate some RM 6 million annual turnover in the sanitary industry.
Lin Min-li: Delighted at Malaysia-Taiwan cooperation

According to Lin, Taiwan has a highly advanced green industry with strong R&D capacity, especially when it comes to lifestyle products, while Malaysia has huge market potential and he is happy to see more of such cooperation between the two countries. He welcomes the move to introduce high quality and reasonably priced Taiwanese product into Malaysia, and for companies to branch out into the huge Southeast Asia market together.

My Naruwan Trading Sdn Bhd is awarded the distributor rights for this product and its Managing Director Willy Seah is delighted for bringing the revolutionary E'LOO to the market. Seah believes that the toilet seat will not only bring greater convenience and health benefit to user, but also protect the environment by eliminating the use of toilet paper, and he is confident that the product will be well received in the market.

He stressed the need to maintain good bottom hygiene for good health and that the E'LOO is a step forward in the right direction. He added that the product from Taiwan is much cheaper than similar products from Japan and South Korea yet offering the same quality, thus bringing these advanced products into everyday living is no longer a pipe dream.

The E'LOO smart toilet seat solution will be showcased during the IGEM2012 held in KLCC Convention Centre from October 10 to 13. Twelve Taiwanese companies will be showcasing their products and visitors are welcomed to visit the E'LOO booth at Hall 2 Booth B264 and B265.

E’LOO – Watch your back…

E'LOO is short for Electronic Loo and was developed by Bolane Comfortech Co., Ltd. According to Seah, many people pay much attention to their face but tend to neglect their buttock, which we would like to call it our “second face”.  Poor toilet hygiene could be due to personal habit or cultural influence, but the important thing is there’s a better way. The company's product brings together cleaning, disinfecting, and sensing capacity to create a sanitary solution that is not only aesthetically pleasing and healthy, but protects the environment.

Willy Seah stressed that saving a roll of toilet paper is saving a tree, and this is one of the important mission in marketing this unique product.  To achieve this mission, the only way is to continue introducing this new technology to the public, so that everyone can slowly adopts better habits, for better health, and greener environment.

For more information on the E'LOO smart toilet seat solution, please contact My Naruwan Trading Sdn Bhd at 03-8940 8330。