Big City, Bright Lights

TRX Media Launches Integrated Out of Home advertising in Johor Bahru, Malaysia

SINGAPORE & MALAYSIA, January 2014 – TRX Media, the integrated Out of Home advertising space owner with exclusive advertising rights in the Custom & Immigration Quarantine Complex (CIQ) in Johor Bahru, Malaysia, was just recently launched, offering a suite of integrated advertising solutions that target the population flows across the Causeway as well as the Johor population.

In particular, it will offer distinct Cross-Border Advertising (CBA) solutions and advertising platforms in the CIQ and across the city of Johor Bahru, with platforms ranging from digital advertising, mobile advertising to on-ground activation and traditional advertising.

“We are excited to be able to provide an integrated approach to brands wanting to reach out to the consumers who cross the border on a regular basis as well as the Johor consumer,” says Joel Goh, one of two Managing Directors of TRX Media. He says, “With TRX Media, our reach is very good and our technology featuring attractive LED screens is created in the best way to reach out to the target audience.”

With exclusivity of media space in the CIQ in Johor Bahru, and with media platforms all over Skudai, Tun Razak, City Square, and Tebrau, TRX Media is the best media outlet that will allow brands to reach the 96 million travelers and the 11.4 million cars that cross the Johor-Singapore border a year.

Managing Director of TRX Media, Sean Lee says, “As a native Johorian, I have already felt the impact of foreign and local investments over the past decade. With the creation of the likes of the Iskandar Financial Hub, Vantage Bay Medical Hub, Motorsports City and Country Garden Danga Bay, as well as local investments from Putrajaya’s focus on Iskandar, Johor is definitely a city in motion with great potential. With the increased flows of capital and talents, this is an interesting market for brands to tap on and our advertising spaces provide just that appropriate platform.”

TRX Media paves the way for the digitalization of out of home advertising in Johor Bahru, making this an exciting time for brand owners and the city as the advertisements run on LED screens, projecting the brands as well as the city in a sophisticated, urbane manner.

TRX Media’s digital media outlets include the Gipsy Tower, a video wall, Alpha-X, an interactive LED digital structure, Alpha, an interactive digital structure, Orion 4, an LED video wall and Orion 6, a video wall.

Other offerings by TRX Media include mobile advertising, where advertisements can be delivered straight to the target audiences’ smartphones, on-ground activation with activities and interaction between people to translate awareness into sales. Additionally, with traditional media such as wall murals, floor stickers, pillar wraps, TRX Media is truly an integrated Out of Home advertising space owner in Johor.