Monster Introduces “Pure Audio Adrenaline” With the Debut of iSport “Immersion” In-Ear Headphones: The World’s Best Sounding Sports Headphones!

-- Sweatproof and Washable, with Proprietary In-Ear Clip Design™ for Secure and Comfortable Fit; Superior Audio Performance; Available in Blue and Black with More Colors and Models Coming --

Monster, leader in manufacturing and design of high-performance headphones, today announced the introduction of “Immersion” – the first in-ear headphone in Monster’s new iSport line –and the first Monster headphone designed specifically for superior audio performance to give athletes the drive to achieve more and win! Monster iSport “Immersion” headphones, initially available in both blue and black versions, are designed for athletes, workout enthusiasts and everyone who wants to enjoy enhanced music listening that’s fully in tune with their active lifestyle. The unique, sweatproof Monster iSport Immersion in-ear headphones are scheduled for availability in 2011. In addition to the “Immersion” model, Monster is also looking forward to debuting new iSport headphones in a variety of different colors, themes and models in the coming months.
Key Innovations for a New Type of Active-Lifestyle Headphone
Monster iSport In-Ear Headphones feature a variety of innovative advancements that set them apart from all others. Noise isolation allows listeners to block out distractions, focus on their sport and get into “the zone.” Immersion’s patented proprietary in-ear clip design fits the curve of the inner ear to anchor securely and provide maximize comfort that won’t interfere with glasses, goggles, or helmets.

Just as importantly, iSport headphones feature a special adjustable ear pipe on the headphone housing. Because the angle of the ear pipe is fully adjustable it contours to the unique angles of each ear, helping create a perfect seal when combined with the variety of included ear tips.

Striking Design; Super Tough Build Materials
Monster’s tough construction of iSport headphones and their super durable build materials allow users to enjoy an uninterrupted, world-class music experience while they run, jump, cycle or even hit the ski slopes. Most importantly, they are fully washable, allowing sports enthusiasts to focus on what they’re doing – not on whether they should be protecting their headphones!

Sophisticated Audio Technologies: “Because the Music Matters”
To create the ultimate sports headphone with the distinctively superior Monster sound, the company utilized a variety of sophisticated audio-enhancing acoustical headphone technologies. To ensure optimum sound quality at all times, for instance, iSport In-Ear Headphone feature a tight, nearly perfect audio seal – ensuring that all the music stays in your ear where it belongs. Like all Monster headphones, the super tough iSports are designed to deliver unprecedented levels of headphone audio performance with extreme clarity, deep bass and full power that had been lacking in conventional headphones.

Noel Lee, the Head Monster, noted: “Athletes often use music to motivate and get that extra drive to do their very best. The pounding of the bass and the rhythm of their favorite artists lock them into ‘the zone’ where they perform their best and win. To create Immersion, Monster asked the question: ‘What are the main problems with other in-ear headphones when used them for sports?’ They often fall out, and they can get sweaty and dirty. Our iSport Immersion headphones stay in your ear where they belong, and you can wash them. Monster engineers literally worked up a sweat in order put the design through its paces – ensuring that they would not only stay in your ear comfortably during the most rigorous workouts, but also deliver the sound experience – what we are calling ‘pure audio adrenaline.’ If you’re an athlete and the music matters iSport is your headphone.”

Monster’s new iSport Immersion headphones also feature the company’s ControlTalk an innovative control system that gives users music and movie playback control of their Apple® iPad™, iPhone™. The integrated high-grade microphone and answer button allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

* The ControlTalk remote and mic functions are supported by iPod nano (4th and 5th generation), iPod classic (120GB/160GB), iPod touch (2nd generation), iPhone 3GS, and iPad. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod/iPhone/iPad models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation).

The Monster iSport Immersion Headphones retails for RM 810 and is available at EpiCentre (Pavilion), Harvey Norman, iPeople Lifestyle (East Coast Mall, Pahang), iStudy, IT One Superstore (One Utama), Mac City (One Utama), OptiPrimus (Bintang Mall Sarawak), Rock Corner, Machines (Mid Valley), Switch (Penang) and Technocrats (One Broneo, Sabah) outlets.

MONSTER "MILES DAVIS TRUMPET" HEADPHONES:REVOLUTIONARY DESIGN MEETS REVOLUTIONARY SOUND

-- Innovative "Jazz-Tuned" Headphones Feature World's Smallest Driver; Aesthetic Design Cues Taken from Trumpet; Created in Conjunction with Miles Davis Properties, LLC --

Singapore, -- Monster, renowned for its many advanced consumer electronics accessories and fast becoming one of the world's leading manufacturers of high-performance headphones, is proud to announce the debut of the "Miles Davis Trumpet" high-performance in-ear headphones. Like Monster's acclaimed "Miles Davis Tribute™" high-performance in-ear headphones , the new Miles Davis Trumpet headphones were created in conjunction with Miles Davis Properties, LLC. They are being offered in a specially packaged set along with the seminal Miles Davis album "Sketches of Spain" in a specially remixed and remastered version in Monster High Definition Stereo (HDS) and High Definition Surround Sound, specially engineered to capture the music's true harmonic depth and resonant tonal characteristics. The release of Monster's Miles Davis Trumpet headphones coincides with the upcoming 40th anniversary Collector's Edition of Davis' Bitches Brew Live in February 2011.

World's Smallest Drivers and Reference-Quality Audio Performance
The new Miles Davis Trumpet headphones feature a uniquely jazz-inspired style, with aesthetic cues taken from Miles' trumpet itself, including mouthpiece shaped earpieces and a striking gold/brass finish, with a Miles Davis silhouette and etched signature on the cord. The headphones also come with a special magnifier that allows users to better see the miniature laser-etched Miles Davis signature and Monster logo on the trumpet housing.

Designed in every way to be as revolutionary as the iconic musician, Miles Davis Trumpet headphones are precision-tuned to reproduce the subtle nuances and unique acoustic tones of jazz. Most notably, they feature the world's smallest drivers. Their reference-quality audio is made possible thanks to key Monster innovations, including a new design that allows the earpiece to rest more comfortably and deeper within the wearer's ear canal, enabling a perfect fit, superior isolation and ultimate performance, so all music can be heard with exceptional clarity and presence.

Miles Davis Trumpet headphones are being made available with the Monster ControlTalk™ headphone cable*, which can be used with iPhone™ and iPod® for music playback control as well as to take hands-free calls with iPhone and many smartphones. The specially created Miles Davis Trumpet ControlTalk on-cable box, customized to resemble the three piston valves of a trumpet, features an integrated high-grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

Unique One-Time Limited Lifetime Replacement Guarantee

Notably, Miles Davis Trumpet headphones come with the industry's most unique guarantee. In addition to the warranty on manufacturer defects, Monster is offering a one-time Limited Lifetime Replacement Guarantee with Miles Davis Trumpet headphones - even if users accidentally break the headphones themselves, Monster will replace them once for no charge.

Head Monster Noel Lee noted: "Everything about Miles Davis was revolutionary, from his uniquely personal music to his style, attitude and artistic integrity, and his contribution to the art of music cannot be understated. Last year, with the debut of our Miles Davis Tribute headphones, our goal was to elevate the personal music listening experience with a product capable of reproducing the many subtle shadings and dynamics of all types of music. Now, with Miles Davis Trumpet headphones, we've taken our admiration and respect to for this iconic artist to the next level, combined a proprietary new design that features the world's smallest drivers and other significant engineering improvements. Miles Davis Trumpet headphones are more than merely a deliver on this promise with a richness of unprecedented audio detail and sonic virtuosity."

In addition, Miles Davis Trumpet headphones come with Monster's new high performance foam "SuperTip™" eartips that offer superior noise isolation, while improving the overall performance by preventing sound leakage. The key to the effectiveness of SuperTip eartips is a patent-pending engineered material that provides a secure custom seal to help eliminate unwanted noise. The end result is astoundingly clean, tight audio response and great-sounding music that can be listened to without fatigue for hours and hours.

Finally, Monster's innovative cable management system features a convenient designed on-cable slider and clip that keeps weight off the headphones so they stay snug in the user's ears. The debut of Monster Miles Davis Trumpet headphones is part of the company's ongoing commitment to improve the quality of the portable audio experience.

* The ControlTalk remote and mic functions are supported by iPod nano (4th and 5th generation), iPod classic (120GB/160GB), iPod touch (2nd generation), iPhone 3GS, and iPad. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod/iPhone/iPad models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation).

The Monster Trumpet™ Headphones retails for RM1,550 and is available at EpiCentre (Pavilion), Harvey Norman, iPeople Lifestyle (East Coast Mall, Pahang), iStudy, IT One Superstore (One Utama), Mac City (One Utama), OptiPrimus (Bintang Mall Sarawak), Rock Corner, Machines (Mid Valley), Switch (Penang) and Technocrats (One Broneo, Sabah) outlets.

Nokia closes off the year with a new beginning – the first Nokia smartphones based on Windows Phone make their debut in Singapore

Nokia Lumia 800 available in Singapore from 10 December; stylish device features best social and internet experiences with signature Nokia services

December 7, 2011 Singapore – Nokia reached a significant milestone today with the arrival of the highly anticipated Nokia Lumia range of smartphones in Singapore. The stunningly social Nokia Lumia 800 will be available from 10 December 2011, and the Nokia Lumia 710 will be in stores in the coming weeks.

With head-turning design, the Nokia Lumia 800 offers consumers the best integrated social experience and fast Internet browsing, bringing content to life for the consumer. Combining familiar Nokia elements such as leading imaging capabilities, navigation and music, the Nokia Lumia 800 delivers the best Windows Phone experience on the market. The Nokia Lumia 710 extends the Lumia experience to more people around the world with its affordability while offering personalisation with its colourful changeable covers.“Let’s talk about the significance of the Nokia Lumia devices to us – from a strategy perspective, we are delivering our first Nokia Windows Phones within eight months since we announced the collaboration with Microsoft earlier this year. And we have introduced Nokia’s signature services which make these phones much more desirable and relevant to consumers. This is a significant step forward as we continue to drive innovation throughout our entire portfolio, and the new range of Nokia Lumia smartphones is a testimony to our capabilities in balancing technology innovation with optimal user experience,” said Niklas Savander, Executive Vice President, Markets, Nokia.

“There is strong engagement with our partners and operators around the Nokia Lumia smartphones, and we are overwhelmed by their enthusiasm and support. Together with Microsoft, Nokia has created a new ecosystem that opens up opportunities for developers, as seen in these first two Nokia Lumia smartphones.”
“The Nokia Lumia 800 and Nokia Lumia 710 embody core Nokia attributes in terms of craftsmanship, trusted quality, vibrant colour and a no compromise attitude toward performance and experience. The phones also offer the best in social networking through the People Hub, offering one touch access to social networks,” said Neil Gordon, Vice President of Sales, Nokia South East Asia Pacific. “Singapore is a strategic market for Nokia, with a population of socially connected, tech-savvy and design-conscious smartphone users making it an easy choice launch market for the Nokia Lumia smartphones in Southeast Asia.”

“Canalys believes that the introduction of the first Lumia devices, based on Windows Phone 7.5, confirms Nokia’s commitment and seriousness to the platform, innovation, and the company’s new strategy. It is hugely reassuring that it is bringing two devices to market, which will be available across many highly important countries in time for the holiday season at the end of the year,” said Rachel Lashford, Managing Director, Mobile & APAC, Canalys.

Making Everyday Amazing with Nokia Lumia smartphones
The first two Nokia Lumia smartphones based on Windows Phone introduce a range of new experiences designed to make everyday moments more amazing.

Nokia Lumia 800

The stunningly social Nokia Lumia 800 features head-turning design, vivid colors (cyan, magenta and black) and the best social and Internet performance, with one-touch social network access, easy grouping of contacts, integrated communication threads and Internet Explorer 9.

It features a 3.7 inch AMOLED ClearBlack curved display blending seamlessly into the reduced body design, and a 1.4 GHz processor with hardware acceleration and a graphics processor. The Nokia Lumia 800 contains an instant-share camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music.

The Nokia Lumia 800 is available at a RRP of SGD775, excluding taxes and subsidies.


Nokia Lumia 710

The purposely built, no-nonsense Nokia Lumia 710 can be personalized with exchangeable back covers and thousands of apps to bring the Lumia experience to more people around the world. The Nokia Lumia 710 is designed for instant social & image sharing, and the best browsing experience with IE9.

It is available in black and white with black, white, cyan, fuchsia and yellow back covers. With the same 1.4 GHz processor, hardware acceleration and graphics processor as the Nokia Lumia 800, the Nokia Lumia 710 delivers high performance at an affordable price.

The Nokia Lumia 710 will be available at a RRP of SGD505 excluding taxes and subsidies.


Signature services and stylish accessories

Both Nokia Lumia smartphones include signature Nokia experiences optimized for Windows Phone, including Nokia Drive, which delivers a full-fledged personal navigation device (PND) with free, turn-by-turn navigation and dedicated in-car-user-interface. Nokia Drive has the ability to preload maps in over 100 countries worldwide, including all the initial launch countries, like Singapore. Nokia Drive will only be available to Nokia Lumia users and so represents significant differentiation over non-Nokia Windows Phone products as a preloaded application.

Nokia Music is the evolution of a service, developed first for the Nokia N9, and now optimized for Windows Phone. It contains a beautiful user interface and users in Singapore will be able to download music clips and albums from the extensive music catalogue. In addition, users can listen to 30sec clips of the tracks before deciding to make a purchase.

Completing the ultimate mobile audio offering, Nokia also introduced the on-ear Nokia Purity HD Stereo Headset by Monster and the in-ear Nokia Purity Stereo Headset by Monster, co-designed and co-developed by Monster Cable, a recognized leader in high performance audio. Both products provide a fresh listening experience and are the first output of the exclusive long-term partnership between Nokia and Monster Cable, intended to introduce a range of premium audio accessories to reflect the outstanding quality and bold style of the Lumia range.

All three operators in Singapore – SingTel, StarHub and M1 – will be offering the Nokia Lumia 800 and Nokia Lumia 710 with attractive data plans.