Establishing Malaysia’s first Corporate Official Account on LINE and a mobile-optimised site
Kuala Lumpur, Malaysia, 5 June 2013 – Rakuten Malaysia today extended a series of mobile social properties on Rakuten Online Shopping aimed at spurring transaction and e-commerce growth in Malaysia. The new developments include a strategic partnership with leading mobile messaging service platform, LINE to establish a Corporate Official Account in Malaysia, as well as the introduction of its mobile-optimised version of Rakuten Online Shopping.
Through the partnership with LINE, Rakuten Online Shopping will be the first business entity to own a Corporate Official Account on the mobile messaging application in Malaysia. This will enable Rakuten Online Shopping to engage and interact with mobile users by providing real-time updates, news and promotions.
“This collaboration with LINE is part of Rakuten Online Shopping’s commitment to staying at the forefront of the latest trends in social shopping and e-commerce. LINE is a fun, entertaining, and engaging social application which falls perfectly in line with our ‘Shopping is Entertainment’ credo,” said Masaya Ueno, President and Chief Executive Officer of Rakuten Online Shopping. “The Rakuten Online Shopping Official Account is set to create an intimate channel for us to keep our customers informed on the best deals and encourage them take shopping on mobile.”
LINE Official Account is a global marketing platform that allows users a chance to befriend and communicate with their favourite brands and celebrities on LINE, the fastest growing mobile messenger boasting more than 160 million users worldwide. Fans can follow the messages, pictures and even video and audio clips sent from the accounts. Unlike other channels, these updates are sent to and displayed on users’ chat screen on their mobile devices, making the whole experience more personal.
Last year, Rakuten launched a similar initiative with LINE and established its Corporate Official Account in Taiwan. Today, it has grown to become the most popular LINE Official Account in Taiwan with over
2.6 million followers.
Enriched mobile shopping experience
In enabling users a greater online shopping experience on mobile devices, Rakuten Malaysia has also launched a mobile-optimised version of Rakuten Online Shopping. Shoppers can now visit the site directly on their mobile devices to seamlessly browse, purchase and pay on this mobile friendly marketplace. A mobile optimised site can potentially increase traffic by more than nine times, according to data collected when Rakuten.com launched similar enhancement in the United States .
The initiative to enhance mobile shopping experience represents part of its integral strategy to capitalise on Malaysia’s rapid growth in mobile commerce driven by increasing smartphone penetration and mobile social interaction. According to data from PayPal Online and Mobile Shopping Insights 2011, the mobile commerce market in Malaysia is projected to reach MYR3.43 billion, contributing to 60 percent of the overall online shopping market .
“The evolving e-commerce landscape is telling us that people want to shop when they want, where they want. Consumers are coming to expect a uniform brand experience across all available channels, whether online or on mobile. To meet this demand, we made our mobile platform more robust, faster and simple, while adding a layer of information push through the Official Account so shoppers can easily access the best deals online wherever they may be. We believe this would reenergise mobile shopping and contribute to a new e-commerce growth stream in Malaysia,” added Ueno.
Rakuten Online Shopping currently offers over 35,000 goods across a diverse mix of product categories, including consumer electronics, computer and IT, healthcare, fashion apparels, jewellery and accessories. Many top local and international retailers have launched shops on the online shopping mall, including Senheng Electric, Best Denki, CARiNG Pharmacy, Toys ‘R’ Us, and Poh Kong among others. Rakuten Online Shopping is one of the fastest growing e-commerce sites in Malaysia. The parent company of Rakuten Online Shopping is Rakuten, Inc., Japan's top internet services company and one of the world's largest e-commerce companies.
1. Rakuten.com Shopping (formerly Buy.com), Buy.com enhances mobile shopping, reports strong growth in mobile traffic, June 2012
SCCyberworld
Showing posts with label Senheng Electric. Show all posts
Showing posts with label Senheng Electric. Show all posts
Wednesday, June 5, 2013
Rakuten Malaysia Banks on Mobile to Spur E-Commerce Growth
Thursday, January 17, 2013
U MOBILE INKS STRATEGIC PARTNERSHIP WITH SENHENG
Telco Teams Up With Leading Electrical Appliance Retailer for Postpaid Products and Device Distribution
Kuala Lumpur, 16 January 2013 – U Mobile Sdn Bhd, Malaysia’s most innovative and dynamic telco, started the New Year with a win-win business collaboration with Senheng Electric (KL) Sdn Bhd (Senheng), with the latter providing its entire store network as touch points for U Mobile’s customers.
Through this strategic partnership, U Mobile’s postpaid products and services will now be available in all 102 Senheng outlets and 28 senQ Digital Stations nationwide, giving U Mobile customers more places to get their hands on the latest devices bundled with U Mobile’s postpaid plans. Senheng will also handle U Mobile’s device fulfilment, serving the telco’s dealers with the supply of smartphones and other mobile devices.
“We are honoured to be expanding our partnership with Senheng in this mutually beneficial initiative. Through this pact, we are providing greater accessibility to consumers across the nation to purchase our products and services, enabling them to enjoy our high-speed mobile internet, quality services and great value propositions,” said Jaffa Sany Ariffin, CEO of U Mobile.
“By partnering Senheng, we are adopting a more systematic approach in managing the logistics and operations of the distribution aspect of our business. This helps us manage our resources more effectively and, more importantly, gives us the capability to offer a greater variety of the latest mobile devices which will make us more competitive in the market,” Jaffa added.
Jaffa Sany represented U Mobile at a signing ceremony between with Lim Kim Heng, Managing Director of Senheng Electric (KL) Sdn Bhd. The ceremony was witnessed by representatives from mobile phone companies and manufacturers including Asus, HTC, LG, Nokia and Sony.
“Our affiliation creates attractive financial opportunities for both organisations,” said Lim. “With our shared commitment towards a common goal we have seeded the foundation of a very successful partnership.”
For more information on how U Mobile is connecting lives, go to www.u.com.my
Monday, November 5, 2012
U MOBILE THE FIRST TO OFFER 3G DATA BUNDLING IN SENHENG AND SENQ STORES
Telco and Electronics Retailer Celebrate Partnership with Exciting Tablet PC Promotion
Kuala Lumpur, 5 November 2012 – U Mobile Sdn Bhd, Malaysia’s most innovative and dynamic telco, is adding another feather to its cap and to its impressive string of firsts with the announcement that it has signed a partnership with Senheng Electric (KL) Sdn Bhd (Senheng). U Mobile is the first 3G telco to provide data packages with devices to be sold at Senheng and senQ stores nationwide, thus widening the company’s distribution channels.
From 1st October, U Mobile data packages will be available in all 97 Senheng stores and 28 senQ outlets. This fruitful partnership with Senheng, one of Malaysia’s leading consumer electronics chain stores, is yet another innovative and strategic initiative by U Mobile to increase consumer touch-points, reaching out to a broader consumer market. Apart from providing greater convenience to customers when they are opting for a data plan for their mobile devices, customers are also able to pay their U Mobile bills at any of the outlets.
To celebrate this milestone, U Mobile and Senheng announced a special bundled package for the newly launched Samsung GALAXY Note 10.1, where customers can enjoy up to RM350 discount when they pair the device with U Mobile’s data plan at RM68 a month. Users can now enjoy the wonderful features of the Android 4.0 tablet by Samsung together with U Mobile’s high speed mobile internet, with speeds up to 42Mbps.
Jaffa Sany Ariffin, CEO of U Mobile Sdn Bhd said, “Through this partnership, we aim to provide consumers greater accessibility to U Mobile products and enjoy more savings on their desired mobile devices, paired with U Mobile’s unique and affordable data packages. Being at the forefront in data services, we believe our mobile internet service will provide subscribers an unrivalled mobile experience on-the-go.”
“We are indeed honoured to partner Senheng as it offers one of the most extensive range of consumer electronic products in the market and we believe through this partnership, consumers will have the opportunity to try out our data services while purchasing their dream devices. It will be more convenient for patrons of Senheng and senQ stores too as they do not have to stop-by another store or kiosk to subscribe to a data plan or pay their U Mobile bills,” he added.
In addition to the tablet PC promotion, U Mobile and Senheng are giving users RM240 discount on the Samsung GALAXY Tab 2 7.0, Samsung GALAXY Tab 2 10.1, Apple iPad 2 and the new iPad when they pair them with U Mobile’s data plan at only RM68 a month. Both promotions started 1st October and will end 30th November 2012.
U Mobile’s non-traditional distribution channels also include partnerships with RadioShack, GCH Retail, 7-Eleven, Singer and Cosway.
For more information on U Mobile’s products, services and the latest promotions log on to www.u.com.my
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