TUNE TALK HIRES VIRAL VIDEOMAKER TO BOOST SOCIAL MEDIA INTERACTION

KUALA LUMPUR, 5 October 2011 - In an unprecedented move, Tune Talk has become the first Malaysian telco to hire its fans via the social media to help enhance interaction with subscribers and fans via the new media platform particularly Facebook and YouTube.

It all started in August when an anonymous fan called ‘tropicgang’ posted a video on YouTube featuring a beefy puppet character dedicated for Tune Talk’s second birthday. Aptly entitled ‘Who Like Confuse’, the video highlighted in a very entertaining way Tune Talk’s single subscription plan that is utterly simple, straightforward and transparent. It instantly caught the eyes of Tune Talk’s CEO, Jason Lo and Chairman Tan Sri Tony Fernandes and after a series of message exchanges on YouTube and Twitter, Jason and ‘tropicgang’ finally met and negotiations began behind closed doors.Another video was recently released confirming that Tune Talk has hired ‘tropicgang’ to manage and interact with Tune Talk fans via Facebook and YouTube. ‘tropicgang’ has since agreed to create more ‘Mat Tune’ music videos, which will be released monthly from now until December 2011.

‘Tropicgang’ however wants to remain anonymous and prefers to be known by its character ‘Mat Tune’.
Talking about what he thought of the tribute video, Jason said: “Mat Tune broke away from the typical cover song format of a bedroom musician. Tony and I were impressed at its quirky mix of in-your-face humour, original scripting and creative use of puppets.”

The YouTube video was first brought to Tune Talk’s attention on 19 August 2011. Some magazines and bloggers discovered the video, posted it on their respective Facebook walls, and tagged Tune Talk. From there, the video quickly gained widespread attention, earning 5,000 views within a week, and sky-rocketing to over 24,000 views to date. Dubbed by Tune Talk’s Facebook fans as the ’tetek guys’, the tribute video is catchy and addictive. ’Who Like Confuse’ became an instant YouTube hit, sparking Jason to publicly search on Twitter for the fans who made the video.

“Mat Tune now is building his popularity and career since his “Who Like Confuse” music video became viral on YouTube. We have many interesting things planned for them. Social media has become a key channel of communication and that is why we have decided to hire “tropicgang” a.k.a. Mat Tune. We would like to use this new discovery to engage our fans with content that is relevant to them regardless of whether they are our subscribers or not. You don’t always have to sell people something, have a little fun derr! ” said Jason Lo.

Fans can now look forward to more quirky music videos, fun interaction and surprise rewards with “Mat Tune” by following him on Tune Talk’s Facebook page: www.facebook.com/tunetalk