Bridgewater Unveils myPolicy Solution for iPhone and BlackBerry

Innovative approach empowers subscribers to personalize and manage mobile data usage, set limits and notifications, receive special offers, and prevent bill shock

SINGAPORE – June 17, 2009 – Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced Bridgewater’s myPolicy™ solution. It features the new myPolicy application for the Apple® iPhone and Research in Motion’s BlackBerry®, and policy control components that communicate with network and IT systems to provide a real-time view of mobile usage.

Bridgewater’s myPolicy solution enables mobile operators to give subscribers control over their mobile experience including:

My Usage: Tracking real-time data, SMS and applications usage, as well as voice and roaming charges anytime, anywhere.
My Limits: Setting personalized limits, notifications, and roaming controls to manage mobile usage and prevent bill shock.
My Offers: Receiving special offers in real time such as day passes for new applications, roaming passes for subscribers who are traveling, bandwidth top-ups, or free SMS with mobile advertising.
The solution features:

The new myPolicy client application for the Apple iPhone and RIM’s BlackBerry and coming soon for additional smartphones.

Software development kits that allow operators to brand, customize and extend the myPolicy application to meet operator-specific requirements.

The new myPolicy Broker, a module of the Bridgewater® Policy Controller that brokers requests between the myPolicy application and the Policy Controller, and retrieves the appropriate information to present to the subscriber according to their preferences.

The Bridgewater Policy Controller, a PCRF-compliant policy control function that applies real-time network, application and subscriber rules such as updating usage information, providing subscriber context, and enforcing limits. The Policy Controller sends requests and receives information from relevant network and IT systems.

It offers several key benefits for mobile operators:

Improve customer loyalty by empowering consumers and enterprises to set their own policies including mobile usage at home, in the office, and while roaming, personal limits and notifications, prioritizing applications, or assigning different usage thresholds by employee function.

Increase Apps Store brand awareness with a convenient mobile application that offers easy access to personalized usage controls and service options that leverage subscriber assets such as preferences, location, billing, and behaviors. Operators can customize the myPolicy application with functions available on self-service web portals such as modifying plans and access to account features.

Drive incremental revenues with personalized services such as roaming or application day passes, bandwidth boosts, and special event offers based on usage or location. Custom myPolicy solutions can be provided to enterprise IT departments to manage mobile usage.
Reduce customer service costs by giving subscribers the freedom to set their own policies and monitor usage in real time on their mobile devices.

Peter Mottishaw, Principal Analyst, Analysys Mason
"There has been a rapid take up of mobile data services in the last two years, driven by the introduction of more usable smartphones, such as the iphone and more attractive mobile data tariffs. However, users remain concerned about unexpected charges and bill shock. They are looking for ways to personalize and control their mobile data usage and experience. They want to monitor their roaming usage while traveling, receive notifications when they are near their monthly bandwidth limit, know how much data an application is using, and receive timely offers. Mobile operators who can meet these requirements will be rewarded by loyal customers and increased take up of mobile data services."

David Sharpley, Senior Vice President, Bridgewater Systems

“Bridgewater’s myPolicy solution revolutionizes the relationship between mobile operators and their subscribers by empowering smartphone users to personalize and manage their mobile usage and experience. This unique and innovative approach underscores Bridgewater’s policy market leadership and the compelling value we bring to mobile operators.”
Visit Bridgewater Systems at CommunicAsia 2009, stand 3J2-01, Hall 3, on the Canada/Ontario pavilion at the Singapore Expo from June 16-19, 2009. Join Bridgewater Senior Vice President David Sharpley on June 17th in press conference room K at 10:30 am to hear about the new myPolicy solution and see live demonstrations.

Bridgewater Systems Unveils the ServiceMAX 500

New entry-level WiMAX system ensures rapid, cost-effective service delivery

SINGAPORE – April 28, 2009 – – Bridgewater Systems (TSX: BWC), the mobile personalization company, today introduced the Bridgewater® ServiceMAX 500, a service control and subscriber data management system that enables WiMAX™ operators to rapidly and cost effectively launch mobile broadband and Voice over IP services. Bridgewater also announced today that it has been selected by Tatung Infocomm for its mobile WiMAX deployment in Taiwan.

The Bridgewater ServiceMAX 500 System provides the connectivity service network (CSN) functionality WiMAX operators need to quickly launch commercial services, manage subscribers, and support prepaid or postpaid billing. It is fully compliant with the WiMAX Network Working Group Stage 3 specification.

The ServiceMAX 500 incorporates the market leading Bridgewater® Service Controller (AAA) to securely authorize and authenticate subscribers and performs critical accounting functions. It is anchored by Bridgewater’s Subscriber Data Broker™, a sophisticated subscriber data management product that unifies subscriber information including service entitlements, devices, billing profiles, preferences and context, and provides the tools to broker this data to systems and applications.

Optional modules include lawful Intercept support, a regulatory requirement in many countries, the Bridgewater® Policy Controller for over-the-air device configuration and service activation, server redundancy, and custom plug-ins to allow for future expansion and service innovation.

This new turnkey system enables operators to:

# Rapidly launch commercial services using a pre-integrated software and hardware system that easily scales to meet subscriber growth requirements.

# Reduce risk by implementing market leading, widely deployed service control and subscriber data management products that have proven interoperability and integration with leading WiMAX equipment vendors.

# Deliver innovative, personalized services including flexible prepaid and postpaid charging models, seamless roaming, and optional support for mobile advertising, casual usage, over-the-air provisioning, location-based services, and other advanced applications.

Adlane Fellah, CEO and Founder, Maravedis
“The average WiMAX deployment today serves 15,000 subscribers with many of these deployments in developing markets and areas without fixed broadband services. The Bridgewater ServiceMAX 500 leverages the same field proven service control and subscriber data management technology chosen by over 25 WiMAX operators to meet the requirements of small to medium sized deployments.”

David Sharpley, Senior Vice President, Bridgewater Systems
“WiMAX operators have told us that they need a proven, entry-level integrated system to speed their time to service launch, with a compelling price-point and the scalability to meet their subscriber growth objectives. The Bridgewater ServiceMAX 500 is perfectly packaged to meet key business and network requirements and has optional advanced features for differentiation and service expansion.”

Tatung Infocomm Selects Bridgewater for WiMAX

SINGAPORE – April 28, 2009 – – Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced that Tatung Infocomm, a provider of mobile WiMAX services in Taiwan, is deploying the Bridgewater® Service Controller and Policy Controller, both anchored by Bridgewater’s Subscriber Data Broker™, to deliver high speed mobile Internet services to consumers and enterprises.

Tatung Infocomm is deploying Bridgewater’s market leading WiMAX™ solutions in the southern region of Taiwan to deliver Voice over IP, broadband Internet access, enterprise applications, mobile VPN banking and special access services for government, police and security organizations. The company plans to launch live services in major cities such as Kaohsiung city beginning in the third quarter of 2009, with complete coverage across the southern region by 2011.

Bridgewater’s WiMAX solutions enables operators to:

o Rapidly deliver services and reduce costs through over-the-air provisioning of subscribers, devices, and on-demand service models.

o Deliver innovative, personalized services including casual usage based on time or volume, prepaid services, and family or enterprise plans that access the network from a common account with flexible features like only allowing a subset of subscribers to be active at any point in time.

o Meet regulatory requirements such as Lawful Intercept.

The market leading Bridgewater Service Controller authorizes and authenticates subscribers and provides critical accounting functions. It is fully compliant with the WiMAX Network Working Group Stage 3 specification.

The Bridgewater Policy Controller is a policy decision function that provides real-time network, application and subscriber policies to personalize services and manage mobile data growth. The Policy Controller’s dynamic session management capability lets operators like Tatung deliver group plans that allow a set number of concurrent sessions for a particular account in real-time. Once this set number is reached, the operator can either reprioritize devices to add a new session or deny new sessions.

Bridgewater’s Subscriber Data Broker is a sophisticated subscriber data management product that unifies subscriber information including service entitlements, devices, networks, billing profiles, preferences and context, and provides the tools to broker this data to systems and applications.

Peter Yen, President, Tatung InfoComm
“We selected Bridgewater Systems because of their proven product capability and market leadership in service and policy control. Bridgewater was unique in their ability to offer revenue generating service plans such as casual usage, group plans on one account, and on-demand WiMAX services. We look forward to continuing to deploy Bridgewater as we scale our network and services throughout Taiwan.”

David Sharpley, Senior Vice President, Bridgewater Systems
“We are delighted that Tatung is deploying Bridgewater’s WiMAX solutions to bring mobile broadband and voice over IP services to consumers and enterprises in Taiwan. Bridgewater is the pre-eminent leader in WiMAX solutions with over 25 WiMAX operators worldwide deploying our products to deliver personalized mobile services rapidly and cost effectively.”

Bridgewater Recognized as Global Mobile Policy Market Leader

– April 22, 2009 – Bridgewater Systems (TSX: BWC), the mobile personalization company, today announced that the company has been recognized as the global policy server market share leader in 2008 by Infonetics Research in its April 2009 report “Policy Servers Market Share, Size, and Forecasts.”

§ The Infonetics report noted that Bridgewater’s position as the #1 global policy server market share leader is due to the company’s success in the 3G and 4G market. The report further states that the policy server market will continue to grow annually in the high double-digit percents over the next five years, reaching US$1.3 billion in 2013.

§ Service providers are implementing policy servers to manage the explosive growth in mobile data, personalize applications, and enforce quality of service across applications and content. The adoption of 3G and 4G LTE and WiMAX networks is expected to further increase demand as multimedia applications grow in popularity and as mobile devices become more specialized and sophisticated.

§ The Bridgewater® Policy Controller with Smart Caps™ is a PCRF-compliant policy control function that provides real-time network, application, and subscriber policies to manage mobile data growth, ensure fair usage, prevent mobile ‘bill shock,’ and deliver personalized services.

Quotes

Shira Levine, Directing Analyst, Next Gen OSS and Policy, Infonetics Research

“Bridgewater recognized the importance of the mobile segment of the policy server market early on and is benefiting from the continued rapid growth in this market. The company’s global policy server market share leadership is based on its extensive 3G and 4G deployments. ”

David Sharpley, Senior Vice President, Bridgewater Systems

“The Infonetics report validates Bridgewater’s unique network, application and subscriber policy approach to managing mobile data growth, personalizing applications such as on-demand videos and social networking, ensuring fair usage, and preventing mobile bill shock. We are delighted to be recognized as both the 2008 global policy server market leader and the leader in the mobile segment by Infonetics.”