Hotmail Brings New Amazing Innovative Features to Power Users

Backed by 15 years of experience, the largest web-based mail service in the world delivers continuous innovation in spam filtering, performance, storage and mobile platform compatibility, all designed to meet the needs of power users

Kuala Lumpur, 4 October 2011 – In conjunction with Hotmail’s 15th anniversary this month, Microsoft has announced five new amazing innovative features for the largest web-based email service in the world. A culmination of the numerous learnings and feedback gathered over the past 5 to 6 years from Hotmail’s large user base of more than 360 million people worldwide, the new features offer improvements in vital areas of spam filtering, performance, storage and mobile platform compatibility exclusively designed to meet the needs of power users.

“We’ve all used Hotmail at one point in time, and we loved it for its features and simplicity. Things are a little bit more complicated today. People want more than just an email address. Users want huge storage space, seamless integration with instant messaging and contact management as well as easy access across mobile devices. With our latest Hotmail release, we are bringing all this and more to our users. Hotmail has come a long way since its humble beginnings. It is now more feature rich, more integrated and more secure than ever before. It’s the perfect time to fall in love all over again with Hotmail,” said Barrie Ooi, Head of Windows Live, Asia Pacific, Microsoft.
The five new features include:
1. Smart Newsletter Filtering which allows users to highlight and delete newsletters with a single click or unsubscribe completely.
2. Categories and advanced folder management that allow users to choose to categorize their messages in the inbox as opposed to having to file them in separate folders.
3. Scheduled Cleanup allows you to automatically get rid of emails of a certain age, sweeping away old newsletters and out-of-date offers. You can also now keep only the latest message from a sender.


4. Flags done right that position your priority messages right at the top of your inbox. No more having to mark messages as unread or email them back to yourself to keep them top of mind.
5. Instant Actions are buttons that appear when your mouse hovers over a message allowing you to delete, flag, sweep, etc. messages with one click. Users can also customize their UI by adding and removing buttons based on the tasks they use most.

Together, the five new features reveal Microsoft’s desire to continuously deliver amazing experiences that help people do more of what they love. In addition, these new features aim to establish Hotmail as a leading webmail service with highly useful, intuitive and powerful features that meet the needs of every user.

“We’ve come a long way with Hotmail, it is better than ever with its vastly improved performance in spam filtering, storage, and mobile access features. We have learnt some important lessons that have helped us to improve the service. This time around, we are excited to offer some new amazing features in Hotmail and we are confident that our users will love it.” Ooi added.

Email revolutionized the world of modern day communication and was an instant boon to businesses around the world. First launched in 1995, Hotmail has helped bring the revolution of email and more to everyday users. Microsoft and Hotmail are committed to continuously innovate email offerings and develop new features to help users make the most out of their email experience.