Samsung Strengthens Tablet Business with Innovative New ATIV Tab 3

Windows 8 convertible tablet comes equipped with PC productivity, tablet mobility and improved S Pen functionality

KUALA LUMPUR, Malaysia – October 10, 2013 – Samsung Malaysia Electronics Sdn. Bhd. has announced the arrival of the Samsung ATIV Tab 3 to Malaysian shores. A tablet built with the power of a PC, the convertible Samsung ATIV Tab 3 comes with the ability to run full Windows 8 applications. With its thin and light design, the Samsung ATIV Tab 3 enables a more productive and creative personal computing experience on-the-go.

“As a brand, we relentlessly endeavour to improve and transform people’s lives through exciting innovations. Busy lives demand convenience and Samsung understands this need. This tablet is the result of people-centric innovation. With the Samsung ATIV Tab 3, we are introducing a device that comes with a premium design and powerful computing capabilities to complement a fast-paced cosmopolitan lifestyle,” said Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics.

Designed for mobility
The Samsung ATIV Tab 3 allows for greater mobility through its thin 8.2-millimeter frame and lightweight 543g body, making it an ideal companion device for travel as well as transporting between work and home. Sharing the premium design of the GALAXY series, the ATIV Tab 3’s premium slim and sleek finish allows for easier handling. Simply by detaching the keyboard, users can easily carry their ATIV Tab 3 around for enhanced portability. Be it for work or play, the Samsung ATIV Tab 3 is designed to provide consumers the flexibility to manage their digital lives on their terms whether they are in the office, at home or on-the-go.

Enhanced productivity
With improved S Pen functionality and a detachable Bluetooth keyboard, the Samsung ATIV Tab 3 allows people the freedom to explore their creativity and improve their productivity. The full Windows 8 compatibility of the ATIV Tab 3 allows the device to run all Windows apps and programs in the market. Adding to the productive capabilities is the pre-installed Microsoft Office 2013 which allows people to create and edit their documents wherever they may be. Playing a defining role, the S Pen allows people to easily craft written updates for work and creative usage.

Technological convergence
The Samsung Tab 3 offers users seamless efficiency and enhanced convergence through its Samsung SideSync capabilities. Samsung SideSync allows the Samsung ATIV Tab 3 to harmonise with other Android-based Samsung smartphones by simply connecting the two devices wirelessly or via USB cable. The result is a more unified experience, increased synergy and the ability to utilise the best of both devices.

The Samsung ATIV Tab 3 is capable of handling demanding notebook requirements. Its 10-hour battery life enables people to be productive for longer hours without having to constantly worry about charging the device.

Convenience is all about saving time and finding easier ways to accomplish tasks, and the Samsung ATIV Tab 3 enables people to do just that. By adding versatility to the personal computing experience, Samsung continues to make work more seamless and life more convenient.

For more information on the Samsung’s range of IT products, please visit www.samsung.com/my or Samsung Malaysia Facebook page at http://www.facebook.com/samsungmalaysia.