Samsung launches "Level" a New Series of Premium Mobile Audio Products

Samsung Level is a comprehensive selection of mobile optimized audio products to accompany smartphones and tablets

Singapore, April 29, 2014 – Samsung Electronics Co., Ltd today announced the Samsung Level, a new series of premium audio products. The Level series builds on Samsung’s heritage in industry-leading mobile products to offer a range of audio accessories with organic sound quality, superior comfort, portability, and style that give mobile users the best possible sound experience for their smartphone or tablet. The Level series is comprised of four types of expertly crafted audio products for any type of mobile user: Level Over, Level On, Level In, and Level Box. All four products allow users to take calls while listening to any type of audio and ensure the best sound clarity during their call in harmony with Samsung’s industry-leading mobile technology.

“Samsung understands the importance of music and audio in the lives of our consumers,” said JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics. “With the Level series, we have crafted an incredible line of audio products designed for the mobile user with organic sound, premium design aesthetics, and optimized mobile audio controls.”

• Level Over is Samsung’s flagship over-ear headphone featuring superior HD organic sound, a comfortable ergonomicdesign, touch controls, and wireless Bluetooth pairing.

A 50 mm Dynamic Driver made with high performance Neodymium, which is 30% stronger than regular magnets, letsusers get deeper, more natural sound. Plus, a free edge structure made from Bio Cellulose prevents resonance betweenthe vibration plate and the frame, avoiding unnecessary booming and providing the original sound. Level Over also usesa hybrid type active noise cancellation, both on the headphone inside and with a mic on the outside that picks up soundsto block so that users can enjoy perfectly crystal clear music.

Additionally, users can download the Samsung Level application, specially designed to enhance the Level Overexperience, from either Google Play Store or Samsung Apps. Users are now able to customize their audio experience to fit any type of music, media, or listening environment through a comprehensive EQ system called Samsung SoundAlive. Through the SoundAlive equalizer, Samsung Level Over adjusts the EQ to create the perfect balance of sound. Additionally, SoundAlive enables users to further apply 3D audio, bass and clarity effects to every media type, including music, streaming services, games and movies. SoundAlive also offers a very unique experience with 25 settings for different scenarios like Pop, Rock, Jazz or Classic and so on. The Samsung Level app also has a protective and smart volume monitor to prevent hearing loss along with enhanced text-to-speech capabilities.

• Level On combines a compact style with a superior comfort and sound system to offer an immersive and on-the-gopremium sound experience. It is designed to provide a full range of natural and clear sound, flexibly dampening the airflow with a 40 mm dual layered diaphragm.

• Level In provides an immersive sonic environment for any activity with a powerful three-way speaker, letting users enjoy rich sounds that cover all the low, mid, and high sound naturally and with clear sound separation.

• Level Box is a premium and compact Bluetooth speaker that features a solid metal design complete with a full metalgrille. With a large (56mm) stereo speaker and a passive radiator, the system is optimized to deliver high quality soundthat is powerful, crisp and balanced. The dedicated hardware design provides noise reduction and echo cancellation, and built-in microphone deliver clear voice, making it ideal for phone calls and conference calls.

Users can simply place a Near-Field Communications (NFC) enabled smartphone near the Level Box to quickly andeasily make a connection. Devices without NFC capabilities can still be effortlessly connected through the speaker’s one touch Bluetooth pairing system. Controlling the speaker is also easy with its built-in buttons that allow you to play or stop a song, adjust the volume, and even accept or reject calls. Users can enjoy up to 15 hours of continuous playback through the Level Box’s rechargeable battery.

Samsung Level series will be available for purchase beginning in mid-May in most markets around the world. They will be also available for purchase through the Samsung Online Store (store.samsung.com) in selective countries. The availability of each Level series will vary by market.

For more product information, please visit www.samsungmobilepress.com.