Samsung Launches Its Sochi 2014 Campaign, Celebrating the One-Year-to-Go Countdown

Moscow, February 5, 2013 - Samsung Electronics Co., Ltd., a Worldwide Olympic Partner, is pleased to announce the start of a campaign to support a key event in the modern Russian history and international sport – the Sochi 2014 Olympic Winter Games.

After the success of its London 2012 Olympic Games campaign, Samsung will help the Sochi 2014 Organising Committee to make Sochi 2014 the most innovative and socially accessible in the entire history of the Olympic Winter Games. As part of its “Everyone’s Olympic Games” campaign strategy, Samsung plans to implement several initiatives in support of the Sochi 2014 Olympic Winter Games, among them: Team Samsung, a programme that will bring together many promising athletes from around the world, and Public WOW (Wireless Olympic Works), a communications platform that is aimed on involving more sport fans around the world to join the Games and provide info about all of the events reliably and fast. Additionally, the company plans to continue with its international programme called Samsung Global Blogger aimed at inviting bloggers to cover the Olympic Games and events surrounding them.

Team Samsung is one of Samsung's key Olympic Games initiatives. By involving athletes in the activities carried out as part of the Team Samsung programme and using Samsung’s innovative mobile technologies, the company contributes to the promotion of the Olympic Movement and establishment of a personal link between athletes and sport fans, thus making the Olympic Games accessible to each and everyone among true sport fans.

Today, Samsung revealed the first line-up of Russian athletes who will be taking part in Samsung’s global marketing campaign, interacting with fans throughout the build-up of Sochi 2014. Starting with Elizaveta Tuktamisheva, Nikita Krukov and Tatyana Borodulina, Team Samsung will gather a diverse range of the best sportsmen from around the world.

"It's a great honour for me to be part of Team Samsung," said Ms. Borodulina. "I'm delighted to join Samsung on its campaign to promote the Olympic Movement, sport and healthy way of life to fans around the world, and to prove through my own example, especially to the younger generation, that sport is all about believing in yourself and making it an inseparable part of your life."

Samsung’s Brand Ambassador Maria Sharapova, who supported Sochi’s bid to host the Olympic Winter Games, will also take part in Team Samsung project to inspire people to take part in sports and the Olympic Games.

In addition to Team Samsung, the company's initiatives for Sochi 2014 will include an interactive communications platform called WOW (Wireless Olympic Works). The WOW platform will allow the Olympic Family including VIPs, organisers, staff and officials to receive the latest and most up-to-date information about the Games via their newest Samsung mobile devices. Furthermore, the unique communications platform will be available to general public users around the world for Sochi 2014 Olympic Winter Games. The innovative Public WOW service will be designed to provide sports fans and the media with a free real-time access to the news and other information about the Games, including updated event schedules and weather forecasts, as well as the latest results, medal count and record statistics, throughout their duration.
 
The international programme for blogger involvement titled Samsung Global Blogger, which was successfully implemented since the Nagano 1998 Olympic Games, is Samsung's signature marketing initiative designed to unite sports fans from around the world who wish to come to Sochi during the Olympic Games and witness all the events and activities at first hand. By using Samsung’s innovative wireless technologies, each and every participant in Samsung Global Blogger programme will be able to share their experience of Sochi 2014 with the entire world.

Samsung will further enrich the Olympic experience through the flagship Olympic Games phone to offer meaningful and fun experiences leading up to and during the Sochi 2014 Olympic Winter Games. Samsung’s smartphone technology will create a strong connection between fans and the Olympic Games, and will be at the center of the social activities surrounding Sochi 2014.

"Samsung supports Sochi 2014 to be a truly social Olympic Games by enabling fans to be actively involved and share their experience anytime, anywhere. We also provide the most advanced wireless technology to the Olympic family to contribute to the successful staging of the Games," said Yung Kook Lee, Vice President and Head of Global Sports Marketing, Samsung Electronics. "Through our Olympic sponsorship, Samsung aims to emotionally connect with consumers and build an aspirational brand on a global level.”

Through its wireless communication technology and campaign initiatives, Samsung has helped make London 2012 an Olympic Games for everyone. Samsung invited 76 of the world's most creative young people for a once-in-a-lifetime visit to the Olympic Games for the Samsung Global Blogger programme, and virtually extended the Torch Relay experience to more people around the world through the Samsung Hope Relay campaign. Samsung’s latest smartphones were featured in the spectacular show of the Opening Ceremony, and were demonstrated in the Olympic Village and throughout London for the duration of the London 2012 Olympic Games.

“Samsung’s Olympic Games campaign strategy that invites and involves more people around the world to be a part of the Games fits perfectly with our vision for Sochi 2014. We welcome Samsung’s marketing plans and expect that they will play an important role in elevating the Olympic spirit,” said Dmitry Chernyshenko, President & CEO of the Sochi 2014 Organising Committee.

“Samsung has been a passionate supporter of the Olympic Games for many years. Through their leading technology, we are able to share all the memorable moments, the inspiring achievements, the emotion and celebration of the Olympic Games with our friends and family,” said Timo Lumme, Managing Director of IOC Television & Marketing Services.

The history of Samsung's support for the Olympic movement goes back to when the company became a national sponsor of the Seoul 1988 Olympic Games. Samsung has been a Worldwide Olympic Partner in the wireless telecommunications equipment category since 1997. Under the existing agreement, Samsung's support for Olympic Games will continue until the Rio 2016 Olympic Games.

Samsung Malaysia Electronics Treated with a Surprise Visit by Pandelela Rinong

KUALA LUMPUR, Malaysia, 27 August 2012 – A great sense of excitement permeated Samsung Malaysia Electronics headquarters as Pandelela Rinong, Olympic bronze medallist at the recent London Olympic 2012, paid a courtesy visit to the company just a couple of hours before close of business. 

Greeted by Kwon Jae Hoon, Managing Director, Wong Fatt Weng, Marketing Director and Vincent Chong, Head of Mobile Phone Division, Pandelela was all smiles during her maiden visit to Samsung Malaysia Electronics – much to the delight of the company’s staff. She was also presented with a brand new Samsung GALAXY S III as a token of appreciation for her inspiring achievement at the recent London Olympic 2012. 

Pandelela Rinong (second from right) with Wong Fatt Weng, Marketing Director (left); Kwon Jae Hoon, Managing Director (second from left) and Vincent Chong, Head of Mobile Phone Division (right)

Moreover, knowing that Pandelela is a fan of K-Pop sensation ‘Big Bang,’ Samsung presented her with a pair of tickets to catch her favourite act live in concert, on 27 October at Stadium Merdeka.

“I am truly grateful for the immense support given by Samsung and its ‘Samsung Believes in Malaysia’ campaign that encouraged Malaysian athletes throughout the Olympics. It really meant a lot to me, knowing that Malaysians and Samsung are behind my dreams to make our nation proud at the Olympic Games,” said the 19-year old diver, who also autographed one of the Samsung GALAXY S III back covers and a framed poster during her visit. 

Pandelela did the nation proud by finishing third in the Women’s 10m Platform Event final, making her the first athlete in Malaysia to win a medal in diving. The Sarawakian lass collected a total of 359.20 points after five strong dives, earning her the bronze medal of the category and making her the country’s first ever female Olympian to win a medal at the prestigious sporting event.   

“As the global leader in consumer electronics, we believe in supporting and motivating youths and sporting talents to develop their inner potential to excel in their chosen sport – parallel to our global initiatives and commitment in sports. We are truly honoured to be associated with Pandelela, who is an inspiration to many young hopefuls to pursue their dreams, showcase their talents and do our country proud,” said Kwon. 

For more information on the latest Samsung products, please visit www.samsung.com/my and www.facebook.com/samsungmalaysia.

Television Fraud of Olympic Proportions

By Dmitry Bestuzhev, Kaspersky Lab Expert

Whenever an important event takes place, new opportunities for cyber criminals, especially for those who develop attacks based on social engineering, arise. Currently, the whole world has its eyes glued to TV screens watching the London 2012 Olympic Games. Worldwide interest on this event is so strong that cyber criminals were quick to take advantage of this opportunity and launched multiple campaigns promoting alleged paid online TV programming that would allow users to see live broadcasts of the Olympic Games via the Internet. Several fake pages were found with titles such as:

Best way to watch London 2012 Olympics online live stream HD
London 2012 Live Streaming
For this scam, cybercriminals create websites that are very appealing; some even look very professional that they make it seem that you are close to having access to live programming. At the instance you click on the link provided, you are redirected through a series of affiliate pages until finally the victim sees a site where they can make a payment of US$49.95 to start streaming live video of the Olympic Games:From July 22-30, Kaspersky Lab registered more than 80 malicious domains using this same fraud scheme.

Following are the statistics of some of these fraudulent domains involved in the campaign afore mentioned:

Total number of clicks redirected to fraudulent Olympic programming sites: 38,303.

Victims stem from 100 different countries. The greatest numbers of victims live in Indonesia and theUnited States.The campaign continues to be very active as on August 1st, when I wrote this post, there were 9,447 clicks, which correspond to almost the same number of potential victims.

Supposing that from all of the potential victims only 1% go through with the payment for the fraudulent TV programming, cybercriminals would make close to US$19,000 in profits. The actual figure may be higher.

A way that consumers can protect themselves from becoming a victim of these types of online scams is by learning about social engineering so they can recognize it and avoid falling into these traps. Also, the public should only visit official websites, such as http://www.london2012.com/, and the sites of established news organizations they know well and have been using for some time.

SAMSUNG MAKES LONDON 2012 THE FIRST SOCIAL OLYMPIC GAMES

Samsung welcomes 76 of the brightest online stars to London to kick start its cutting edge social initiative - Samsung Global Bloggers

LONDON, UK, 3 August 2012 – Samsung Electronics Co. Ltd, a global leader in consumer electronics, and the Worldwide Olympic Partner for Wireless Communications Equipment at London 2012, announced today its much anticipated Samsung Global Blogger (SGB) program kick-off. Following a worldwide online talent search with media partner MSN, over 3,000 people from around the world applied for the once-in-a-lifetime opportunity to report on the London 2012 Olympic Games. Joining the ranks of SGB are local bloggers, Chen Tian Chad and Sandra Tan, who represents Malaysia in taking on the exciting opportunity to share their Olympic experience through unique individual perspectives.

An exciting schedule entails the SGBs busy experiencing London, touring the Olympic Park, attending the live site of the Opening Ceremony celebrations and meeting Samsung’s Global Ambassadors David Beckham, Zara Philips and Jamie Oliver. The 76 lucky bloggers have been equipped with the latest Samsung Galaxy SIII smartphones to capture their exhilarating experiences, which will be shared through their daily blogs and ‘webisodes’.

The first group has already taken part in the SGB boot camp, starring Tim Lovejoy and four SGB judges - six-time World Swimming Champion and television presenter Mark Foster, Olympic Winter Games gold medalist Amy Williams, influential online travel writer Paul Steele and adventure tourismTV show presenter Zoe Palmer. Samsung’s creative winners are now ready to kick start their unique Olympic Games experience.

Samsung’s Olympic Games Ambassador Jamie Oliver has been supporting the SGB program from launch and today joined an event with the SGBs. The bloggers have been given an opportunity to exclusively interview the chef and campaigner on topics varying from his commitment to making a better future for young people, to the charms of London culture. Jamie also revealed why he thinks London will be fun during the Olympic Games, why he thinks British street food is great, and the sport events he is most looking forward to.

Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung Electronics, said “We are very excited to welcome the winners of the most engaging and interactive Samsung Global Blogger (SGB) programme to London for the start of the first ever social Olympic Games. The SGB program is a great example of how Samsung is ensuring London 2012 will be an Olympic Games for everyone by allowing these vibrant young individuals to capture the most iconic moments of London 2012 and share their excitement with those around the world. Samsung’s wireless technology is what makes this possible - offering inspiring opportunity to more people than ever before to experience London 2012, which is set to be the first ever social Olympic Games.”

The talented SGB winners will be given a chance to report live from London, sharing their unique journey of the Olympic Games and showing off their content creation skills through www.samsungglobalblogger.com, and via their own personal social media networks. Stories created by the SGBs will extend the excitement of the Olympic Games through creative perspectives and help bring more people around the world closer to the action.

Extending beyond the Olympic Games, Chen Tian Chad and Sandra Tan were also given the opportunity to experience the vast array of London’s treasures including its culture, fashion, art and entertainment offerings. Primed to be shown local haunts and highlights, these bloggers will share their journey and personal experiences with the world over through rich content populated on individual social networks and personal blogs, www.tianchad.com and sandratan.my.

Additionally, the SGB program further illustrates Samsung’s continued innovative use of social media following the successful Samsung Hope Relay which launched in May. The Samsung Hope Relay provided people around the world the chance to take part in a virtual Torch Relay thanks to a smartphone application. Users can download the application, create an avatar and raise money for charity by completing a mile run. For every mile, Samsung will donate £1 to charitable organizations, including those supported by “Samsung Hope for Youth” program and London 2012’s sports legacy program, International Inspiration.

Samsung has recently introduced a variety of new mobile applications to bring consumers closer to the Olympic Games. Samsung: Take Part 2012 allows Olympic fans to play 3D and Augmented Reality sport games and challenge their Facebook friends in each of the Olympic events. Touchnote is another application that helps people share their passion by sending printed postcards using their GALAXY Note, and Eurosports Player app enables Android device users to access live streaming of the Olympic Games on their smartphones. Samsung also provides a real-time report of the game schedules and results through ChatON, Samsung’s global messenger application.

For information on all of Samsung’s Olympic initiatives please visit www.samsung.com/my and www.jointeammalaysia.com.

威世在2012伦敦奥运暨残奥运上展示支付方式的未来趋势

吉隆坡29日讯— 2012伦敦奥运暨残奥运的全球合作伙伴 — 威世，近日宣布将于2012伦敦奥运会期间展示创新的支付技术，并将改变人们支付和理财的方式。在这当中，威世将展示如何透过手机支付与具有芯片功能的支付卡，让遍及伦敦和奥运场地中数以千计的零售地点进行更快速、方便及安全的交易。

“电子支付在促进旅游业和达到消费者在世界性的运动赛事上（如奥运会）的消费需求中扮演着关键的角色，因此这将会是一个展示科技如何改变人们在世界各地消费、支付和获得报酬的方式的良好机会。”，威世国际组织的产品主管Jim McCarthy表示，“这个夏季我们将在伦敦展示支付服务的未来 — 一个能让大部分消费者依赖于手机设备、平板电脑和个人电脑来处理日常开销的未来。”
在2012伦敦奥运暨残奥运期间，威世和一众合作伙伴将让威世所赞助的运动员、试验者和游客一起体验创新支付服务的未来：

• 威世手机支付服务：在2012伦敦奥运期间，限量版的Samsung Galaxy S III - Samsung此次的奥运电话，将会提供予威世所赞助的运动员和试验者使用。这项设备将采用奥运品牌版本的威世手机支付应用程式，Visa payWave。若要消费，消费者只需选择手机上的威世图标，再将手机移至感应式支付的终端机付账。这项程式也能让消费者透过检查帐户的历史纪录和实时的余额来管理开销。

• 威世感应式支付：将近3千7百万具有的威世payWave功能的信用卡、转帐卡与预付卡流通于欧洲。感应式支付卡能让前往2012 伦敦奥运赛事的游客在数以千计的零售点完成“挥动并付账”（wave and pay）。凡£20（约马币77.84元）以下的消费不需任何密码（在特定国家）就可完成。Visa Europe预计在2012年底之前拥有多于5千万张威世 payWave卡流通于欧洲。

• 感应式零售据点：在奥运赛事期间，英国各处超过14万的零售据点将可接受备具威世payWave功能的付帐卡和手机付帐服务，其中包括5,000辆伦敦计程车和在奥运场地的3,000个销售点。

• 威世预付卡：威世预付卡将在整个英国地区出售，使前往伦敦的游客有机会体验威世支付服务的便利性及安全性，并且让他们在任何接受威世支付服务的地方消费，享有省时的特许权行以争取更多时间观看奥运赛事。

• 威世手机预付服务：在2012伦敦奥运会期间，威世国际组织亦将会展示旗下最新的产品— 威世手机预付服务。这是威世第一项以手机作为基础的产品，主要是为发展中国家的消费者提供支付帐户，让他们享有威世高标准的安全性、可靠性和全球互通性。通过威世手机预付服务的户口，消费者可以发送和接收国际汇款、支付帐单、充值无线网和使用威世的提款机服务

Make a Victory Wish Card with LG QuickMemo and Stand to Win LG’s latest Optimus smartphones

Send Messages of Encouragement through LG’s Facebook Campaign

KUALA LUMPUR, 27 July 2012 – LG Electronics (LG) recently kicked-off a virtual campaign for Facebook fans to create their own moments of victory with LG QuickMemo™. Participants of the LG QuickMemo contest stand the chance to win LG Optimus smartphones and portable chargers.

QuickMemo is a unique LG Mobile feature which allows users to spontaneously include a personalised touch on their captured moments. With QuickMemo, users can instantly jot down notes or messages with their fingertips on any original or imported images directly on the screens of LG’s 2012 range of smartphones, excluding the PRADA phone by LG 3.0.LG Mobile is rolling out this digital campaign in two phases in conjunction with upcoming global sporting events such as the Olympic Games and Paralympic Games. At the same time, the contest invites participants to get familiarised with the LG QuickMemo tool.

In the first phase, participants are asked to express their moments of ‘victory’ and share messages of encouragement for the country, their favourite athletes or even friends who are pursuing personal goals.

In the second phase of the campaign, contestants can continue to share personal moments that express their dreams and wishes while adding a touch of creativity through QuickMemo.

For each phase, LG is giving away one unit of Optimus 4X HD, four units of Optimus L7 and 30 portable chargers as prizes.

How the LG QuickMemo Contest Works

Those interested in participating do not need to go to an LG authorised outlet to use the QuickMemo feature on an LG mobile device. For this campaign, LG has made available an application demo version on its Facebook page, which is identical to the QuickMemo feature on an LG device, including colour and brush type options.

Beginning today, participants can submit their entries to the LG Malaysian Fan Club Facebook page at www.facebook.com/LGEMalaysia. Simply “like” the page and click on the “QuickMemo event” application to get started. Entrants can choose to upload their own photos, use their Facebook photos or select from a list of pre-set images, before using the QuickMemo drawing tools to create their personalised messages.

There are three ways to win prizes:
1. The top five entries with the most number of votes: First prize with the most number of likes wins an LG Optimus 4X HD while the 2nd-5th prize winners will each get an LG Optimus L7
2. Order of entry: Every 100th entry right up the 3000th participant will each win an LG portable charger
3. Inviting friends into the contest: Ten portable chargers will be given to the largest relay group, five portable chargers for the 2nd largest relay group, whilst the third largest group will receive 3 portable chargers. Recipients of these prizes will be selected randomly.

Entries for Phase One will be accepted between now until 11:59 pm on 12 August 2012. Winners will be informed via email and notification on LG’s Facebook event page by 14 August 2012.

Phase Two of this digital campaign will run from 13 – 31 August 2012.

For more details about the LG QuickMemo digital contest, go to LG’s Facebook page (www.facebook.com/LGE Malaysia) or www.lg.com/my.

Remember to Watch the London Olympics 2012 LIVE on YouTube

Google goes big to commemorate the Games

KUALA LUMPUR, July 26, 2012 - Who will win the first Olympic gold medal for Malaysia? Watch it all unfold via the live streaming of the London 2012 Olympic Games on the IOC’s channel (http://youtube.com/olympic) on YouTube from July 27 to August 12.

Throughout the Olympic Games, sports fans in Malaysia and 63 other territories across Asia and Africa will be able to enjoy live coverage of the events as well as highlight clips on this digital platform — free-of-charge. Viewers will be able to watch the streams on the IOC’s YouTube channel, accessible online or Internet enabled devices like smart devices/mobile phones and other YouTube-enabled devices.

The IOC’s live streaming on its YouTube channel consists of 11 different simultaneous high-definition broadcasts, all with English language commentary. There are ten live feeds from London 2012, running 9am to 11pm London time (on some days, these will start early or finish later based on competition schedule), plus a 24-hour broadcast of the Olympic News Channel, which includes summaries of the latest results, general reports on different events, and interviews with athletes.

Fans will also be able to catch up on highlights and full events — all organised by the day, medal event, or the sport. The IOC channel will also continue to feature historic content from past Olympic Games. In total, the IOC’s YouTube channel will offer over 2,200 hours of sporting event coverage from London 2012, including all the medals finals.

Experience the London 2012 Games with Google

In the early hours of Saturday morning, Malaysians join more than half of the planet — some 4 billion people — who will tune in to watch the London 2012 Games. To help you join in the excitement and glory of the Games, no matter where you are in the world, we’ve put together a central place at google.co.uk/olympics.

Want to know our country’s medal prospects? Here are a few ways we’re helping you get all the hottest news in a flash:

● When the games start on July 27, search on Google from your desktop, phone or tablet for [london 2012], a country team like [malaysia at the olympics], or a popular sport like [badminton], and you’ll see tons of up-to-the-minute detailed information such as the schedule, medal count, and event records in your search results.

● In the Hot Searches section of the site, we analyse all the Games-related searches from around the world to determine which topics, athletes or events are being searched for by your fellow fans around the world. The analysis is updated hourly, and you can click on any search to read associated news articles.

● On Google Play, find a collection of useful apps from results trackers to games for download on your Android device.

As well as watching the big names compete, now you can connect with friends and teams online throughout the Games.

● Instill some healthy competition amongst your friends by customising your cover photos on Google+ (or other social networks) to show who you’re supporting.

● Get the latest posts from +The Olympics Games and from more the competing teams on Google+.

Explore London like you’re there, see the sights online. Or, if you’re going to any of the Games, familiarise yourself with the venues online before your plane touches down.

● Fly around the Olympic Park, explore the cycling and marathon courses or take a virtual tour of London landmarks in Google Earth.

● Compare aerial imagery of the London of 1948 (the last time London hosted the Games) to the London of today using the Historical Imagery feature in Google Earth.

Ericsson supports Terra for 3D and HD delivery of Olympic Games in Latin America

July 25, 2012

· 100 million viewers in 16 countries across Latin America to watch 2012 Olympic Games in high definition (HD) through the internet
· Ericsson provides professional receivers and system support for a complete 3D experience
· First time the Olympic Games will be available in 3D

Ericsson (NASDAQ: ERIC) is supplying a flexible video processing solution and support services to Terra, the largest Latin American internet company, for the portal's broadcast of the 2012 Olympic Games from London.

Terra will be providing Latin America with the most complete and interactive coverage of the Olympic Games. Live HD content will be accessible through multiple screens, specifically through PCs, interactive TVs, and even mobile phones. Terra has also made agreements with TV manufacturers so that 3D content will be available for TVs connected to internet. The Ericsson solution, which includes the company's market leading professional receivers, is helping Terra to deliver HD content across its video platform, ensuring the highest picture quality from the Olympic venues to millions of viewers across Latin America.

Allan Pessoa, Technology Manager at Terra, says: "The Olympic Games are the biggest event in the world. Our target is to deliver one of the world's most popular sports events reliably, hiding the huge complexity of video contribution, distribution and transmission from viewers so they can sit back and simply enjoy the action on TV, PCs or mobile devices."

Eduardo Ricotta, Vice President in Ericsson Latin America, says: "By partnering with Ericsson, Terra can ensure they will offer a world-class HD content broadcast not only to TVs and PCs, but also to mobile phones and tablets. Consumers want to watch TV on multiple devices and mobile 'TV Anywhere' is gaining momentum as operators expand and leverage their networks."

Terra is the largest Latin American internet company, boasting 100 million visitors to its portals each month. The company provided successful and innovative internet coverage of the 2008 Olympics in Beijing, followed by the Winter Olympics in Vancouver. Terra was the only broadcaster to offer live coverage of the participation of nations such as Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panamá.

As the market leader in linear content acquisition, exchange and distribution, Ericsson knows about the challenges of delivering live sports event coverage to huge TV audiences. In addition to its market leading compression solutions, the company's skilled engineers have years of experience of delivering highly valued support on the ground. Ericsson engineers have been present at all major summer and Winter Games including Salt Lake City, Sydney, Torino, Athens, Vancouver and Beijing.

SAMSUNG ANNOUNCES WINNERS OF ITS ‘SAMSUNG GLOBAL BLOGGER’ COMPETITION

Two lucky Malaysians selected to visit London to report on the 2012 Olympic Games

Kuala Lumpur, Malaysia – 4 July, 2012 – Samsung Electronics Co. Ltd, a global leader in consumer electronics, and the Worldwide Olympic Partner for Wireless Communications Equipment, announced today the winners of its global search for Samsung Global Bloggers. The 75 lucky winners from 20 countries around the world will be given a once-in-a-lifetime opportunity to visit the UK and to share their London 2012 experience with an international audience.

Following a worldwide online talent search with media partner MSN, the Samsung Global Bloggers (or SGBs as they are known) will be given an exciting schedule during their time at the Games to experience the vast array of London’s treasures including its culture, fashion, art and entertainment as well as the jewel in its crown – the London 2012 Olympic Games.

The Samsung Global Bloggers will have the inside track on all the big events to ensure they have the richest and most exciting experiences and content to share with their social networks. The global bloggers will attend the live site of the Opening Ceremony celebrations as well as a number of Olympic sporting events, and will be given exclusive time with an athlete from their national team. With an activity programme spanning the length of the Games, SGBs will be able to experience and capture the most iconic and defining parts of London.

Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung Electronics, said “Samsung is going to lead the first smart, social Olympic Games, by offering new inspiring opportunities for everyone to experience and take part in London 2012. The Samsung Global Blogger (SGB) is one of our signature programmes that extends the conversations and buzz around the Olympic Games. Equipped with the very latest Samsung smartphones, these vibrant young people will share their experience of London 2012 first hand with people around the world, offering a truly global, digital Olympic experience for everyone.”

Over 3,000 people from around the world applied to take part in the SGB programme. Hailing from a variety of backgrounds and cultures, applicants were chosen based on their potential to deliver a unique view of London during the Olympics Games. Armed with superior video production skills, creativity and ingenuity, prominent lifestyle bloggers from Malaysia, Chen Tian Chad and Sandra Tan have been chosen to join Samsung Global Bloggers.

The pair will be amongst many to be granted a once in a lifetime opportunity to witness the world’s most anticipated sporting event. Blessed with a flair for capturing moments and documenting events, the two bloggers will be able to share their experience with the world through individual unique perspectives.

Lifestyle blogger, Sandra Tan said, “I am thoroughly excited to be granted the opportunity to witness first-hand the drive, ambition and resilience exhibited by athletes from around the world, in their quest to do their nations proud. This priceless opportunity evokes enthusiasm in me to share my experience online with people through daily blogs and v-logs.”

Renowned blogger Chen Tian Chad added, “It is an absolute honour to be selected as a global blogger for Samsung to cover the 2012 Olympic Games and I would like to thank my friends and family for supporting me this far. The opportunity and prospects given from the Samsung Global Blogger programme is not only thrilling but invaluable. I can’t wait to explore the Olympic City and meet the bloggers from other countries. There will be much to learn and I look forward to the challenge!”

The Samsung Global Blogger initiative is supported by world famous footballer David Beckham and chef and campaigner Jamie Oliver who were both announced as Samsung Ambassadors for the London 2012 Olympic Games. David and Jamie will support the SGB programme to encourage more people to take part and share in the excitement of London 2012.

Full details of the daily content created by the Samsung Global Bloggers will be available daily throughout the London 2012 Olympic Games at www.samsungglobalblogger.com

International Olympic Committee to live stream London 2012 Games in 64 Territories on its YouTube channel

Malaysians to enjoy Over 2200 hours of live 2012 Olympic Games sporting event coverage via YouTube free-of-charge, including all medals finals from 10 live streams.

KUALA LUMPUR, 6 June 2012: The International Olympic Committee (IOC) today announced that it will live stream the London 2012 Olympic Games in 64 territories on the IOC’s channel on YouTube http://youtube.com/olympic.

During the Olympics Games (July 27 to August 12), sports fans in Malaysia and 63 other territories across Asia and Africa will be able to enjoy live coverage of the events as well as highlight clips on this digital platform — free-of-charge. Viewers from these territories will be able to watch the streams on the IOC’s YouTube channel, accessible online or Internet enabled devices like smart devices/mobile phones and other YouTube-enabled devices.

The IOC’s live streaming on its YouTube channel will consist of 11 different simultaneous high-definition broadcasts, all with English language commentary. There will be ten live feeds from London 2012, running 9am to 11pm (London time) (on some days, these will start early or finish later based on competition schedule), plus a 24-hour broadcast of the Olympic News Channel, which includes summaries of the latest results, general reports on different events, and interviews with athletes.

Fans will also be able to catch up on highlights and full events — all organized by the day, medal event, or the sport. The IOC channel will also continue to feature historic content from past Olympic Games. In total, the IOC’s YouTube channel will offer over 2,200 hours of sporting event coverage from London 2012, including all the medals finals.

Timo Lumme, Managing Director, IOC Television and Marketing, said “We are delighted to be able to offer live online coverage of London 2012 to sports fans free of charge across these 64 markets. We first provided clips on our channel on YouTube during the Beijing 2008 Olympic Games across the region, and since then have continued to provide footage of past Olympic Games across the world on our YouTube channel. Now we will also be able to offer live coverage during London 2012, complementing the excellent coverage provided by our broadcast partners across the world across all media platforms.“

Claude Ruibal, YouTube Head of Sport Content Partnerships, said, “From baseball to cricket to martial arts, YouTube has become a global hub for live sports. There is no sporting event, however, more exciting or iconic than the Summer Olympics, and we are thrilled to work with the IOC to bring live coverage of these truly international Games to even more people around the world. The IOC is making the most of our platform by offering fans 11 different livestreams on their channel, which can be viewed on desktops, mobile phones, and Internet-connected devices. We hope sports fans enjoy finding the exact event they want to see as well as checking daily highlights whenever they want to see them.”

The live-streaming on the IOC’s YouTube channel will provide exclusive digital access to the London 2012 Olympic Games in territories where digital broadcast rights have not already been acquired by the IOC’s broadcast partners:

Afghanistan, Bangladesh, Brunei, Bhutan, Cambodia, East Timor, India, Indonesia, Iran, Laos, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Nepal, Pakistan, Papua New Guinea, Singapore, Sri Lanka, Thailand, Vietnam.

And in 44 Sub-Saharan African territories on a non-exclusive basis, including:

Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central Africa Republic , Chad, Comoros, Congo, Democratic Republic of, Congo, Republic of, Côte d’Ivoire, Equatorial Guinea, Eriteria, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia , Madagascar , Malawi , Mali, Mozambique, Namibia, Niger, Nigeria , Rwanda, São Tomé and Príncipe Senegal, Seychelles , Sierra Leone , Swaziland, Tanzania, Togo, Uganda, Zambia, and Zimbabwe.

Olympic Ambassador, David Beckham Celebrates the Power of the Samsung GALAXY Note

Get ready to take part in the London 2012 Olympic Games with the Samsung GALAXY Note

LONDON, United Kingdom, 22 May, 2012 – Samsung Electronics Co., Ltd, a global leader in wireless communications and sponsor of the London 2012 Olympic and Paralympic Games, announced today the release of an exclusive new video featuring world-renowned athlete David Beckham, Samsung’s Official Ambassador for the London 2012 Olympic Games.

The video, which demonstrates the unique features of the Samsung GALAXY Note, showcases Beckham’s incredible soccer skills as he reproduces the melody of Beethoven’s classic ‘Ode to Joy’ by kicking a series of soccer balls against a 15-foot wall of drums. Beckham uses the GALAXY Note’s large screen to plan his sequence of kicks against the drums. Then he uses the S Pen to annotate a photograph and post it on Facebook, capturing his experience and sharing it instantly with all his seventeen million fans.

“I am excited to be partnering with Samsung as the official sponsor of the London 2012 Games in my hometown,” Beckham said. “I hope everyone will experience and enjoy the Olympic Games like they have never before.”

Samsung will also be offering a Premium Suite upgrade for GALAXY Note users worldwide to provide a greater user experience of the device. The Premium Suite software package includes advanced note-taking applications, enhanced productivity tools, and an Android 4.0 OS upgrade. The update has started from Germany in May 10 and will be gradually rolled out in other regions.

GALAXY Note introduces a revolutionary new mobile device category. Retaining all the portability of a smartphone, its immersive large screen and advanced pen-input capabilities enable new possibilities for creating, rendering and sharing content with unique self-expression and spontaneity. GALAXY Note continues to win praise from consumers across the globe, recently surpassing 5 million sales in only 5 months since its launch.

Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, will be demonstrating the latest smartphones including GALAXY Note in the Olympic Village and throughout London for the duration of the London 2012 Olympic and Paralympic Games.

The GALAXY Note – David Beckham full length video can be viewed at:

http://www.facebook.com/samsungmobile and www.youtube.com/samsungmobile (http://youtu.be/Xn8jkyu88bw)

Samsung to Bring Two Lucky Malaysians to the Olympics

Worldwide Competition to Give Firsthand Insights into Samsung’s Latest Mobile Technology Revealed at the 2012 Olympic Games

Kuala Lumpur, 25 April 2012 – Samsung Malaysia Electronics, a leading global mobile phone provider today announced that it will be bringing two lucky Malaysians to the 2012 Olympic Games in London. The two Malaysians, once identified, will be the luckiest ones among the thousands of people worldwide to witness firsthand the latest technologies and innovations that will be revealed by Samsung during the Games.

This initiative is part of Samsung’s signature marketing programme, Samsung Global Bloggers (SGB) as part of its Olympic sponsorship. Young people from around the world stand a chance to win an all-paid trip to London for the Olympic Games just by following two simple steps:

Step 1
Create a 30 second audition video in English medium stating why the entrant should be picked to come to London.

Step 2
Upload the video before Sunday, 29 April Wednesday, 2nd. May 2012 via the global digital platform MSN at www.samsungglobalblogger.com

The winning video will be judged based on the entrant’s creativity and enthusiasm. The chosen SGBs will get first-hand experience of the Olympic Games, sharing their personal experiences through www.samsungglobalblogger.com, www.samsung.com and on their own personal social media networks.

Additionally SGBs get the opportunity to experience the different cultures and influences that provide the very 'taste of London' alongside many of the Olympic venues. Samsung will welcome young explorers from across the world to come to London to uncover the best the city has to offer.

Regular online shows hosted by a well-known presenter yet to be announced, will be broadcasted on www.samsungglobalblogger.com during the Olympic Games. The digital show will feature the SGBs’ journey, providing compelling content, entertainment and relevance to its global audience.

During the Olympic Games is when the SGBs have the opportunity to show-off their content creation skills to a global audience of friends, families and Olympic Games fans. They will upload blogs, videos and images throughout the Olympic Games on www.samsungglobalblogger.com. The SGBs will capture the highlights of their London 2012 experience through their very own unique perspectives.

For more information on Samsung’s initiatives and mobile devices, please visit www.samsung.com/my or visit Samsung U-nivez Facebook page at https://www.facebook.com/samsungmalaysia.

A Worldwide Search for ‘Samsung Global Bloggers’

Samsung launches recruitment campaign for talented bloggers to come to London
and report on the London 2012 Olympic Games

LONDON, United Kingdom, 3 April, 2012 – Samsung Electronics Co. Ltd, a global leader in consumer electronics, and the Worldwide Olympic Partner for Wireless Communications Equipment, announced today its search for approximately 100 Samsung Global Bloggers to share their London 2012 Olympic Games experience across the world. Samsung Global Blogger (SGB) is one of Samsung’s signature marketing programmes for its Olympic sponsorship providing the opportunity for young people around the world to travel to London for the Olympic Games and share their personal experiences on a specially created blog.

SGB will play a key role in helping everyone share in the magic of the Olympic Games. Samsung launched a digital platform which will become the battleground for SGB hopefuls put to the test as part of a live two-round audition process that will judge ability to seek out exciting stories happening in London and generate buzz about the London 2012 Olympic Games. The audition calls for the submission of a 30 second video stating why the entrant should be picked to come to London. The video will be judged on the entrant’s creativity and enthusiasm. Those who get through to the second round will be putting together a video report, before the final lucky winners are selected by a celebrity judging panel to come on a once-in-a-lifetime trip to London.Video applications can be submitted online via global digital platform MSN at www.samsungglobalblogger.com through to April 22nd.

The chosen SGBs will get first-hand experience of the Olympic Games, sharing their personal experiences through www.samsungglobalblogger.com, www.samsung.com and via their own personal social media networks. Additionally SGBs get the opportunity to experience the different cultures and influences that provide the very 'taste of London' alongside many of the Olympic venues. Samsung will welcome young explorers from across the world to come to London to uncover the best the city has to offer.

Regular online shows hosted by a well-known presenter yet to be announced, will be broadcast on www.samsungglobalblogger.com during the Olympic Games. The digital show will feature the SGB journey, providing compelling content, entertainment and relevance to its global audience.

Games time is when the SGBs have the opportunity to show-off their content creation skills to a global audience of friends, families and Olympic Games fans. They will upload blogs, videos and images throughout the Games on www.samsungglobalblogger.com. The SGBs will capture the highlights of their London 2012 experience through their own unique perspectives.

Sunny Hwang, Vice President & Head of Global Sports Marketing at Samsung Electronics, said “Since its inaugural launch at the Nagano 1998 Olympic Games, SGB has developed into a truly global program, encouraging participation from more countries than ever before, and expanding its reach through an integrated global digital platform. By creating a strong connection with our target consumers through global campaigns and web-based platforms, we come closer to achieving our goal of making London 2012 ‘Everyone’s Olympic Games’. This year’s SGB programme will be our biggest activation to date and one which really cements London 2012 as the first truly digital Games.”

The initiative is supported by celebrity chef Jamie Oliver who was announced as a Samsung Ambassador for the London 2012 Olympic Games earlier this month. Jamie will support the SGB programme to encourage more people to take part and share in the excitement of London 2012. Commenting on the programme, Jamie said, “Samsung has developed some incredible initiatives to get young people from around the world involved in the Games and the Samsung Global Blogger programme is a fantastic example of this.”