HTC LAUNCHES NEXT GENERATION DESIRE FAMILY OF INCREDIBLY SMART PHONES WITH BEATS AUDIO

Successors to hugely popular HTC Desire are brilliant, entertaining and well connected

Malaysia – June 22, 2012 — Following on the successful launch of the HTC One series, HTC, a global designer of smartphones, today unveiled the successors to the hugely popular HTC Desire smartphone – HTC Desire V and Desire C. Featuring Beats Audio™ technology, this family of premium designed, yet affordable smartphones, allows you to hear your music just as the artist intended. The HTC Desire family is also incredibly smart, enabling you to easily manage your professional and personal lives and share the moments that shape them.

“Listening to music is one of the most popular things people use their phones for, so it’s more important than ever that we deliver the power and emotion artists capture in the studio,” said Lennard Hoornik, President, HTC South Asia Pacific. “The HTC Desire family offers customers excellent design, easy access to content and fast connectivity – making them the perfect lifestyle smartphone choice.”

Authentic sound without compromise
The HTC Desire family feature a powerful, yet rich studio-quality sound experience that is enabled through the combination of optimised Beats Audio™ and amazing hardware. This integration enables a rich, clear audio experience to customers no matter if they’re listening to music or playing a game.

Premium design taken to a new level
Combining a durable metal frame with precision engineering, the HTC Desire family of smartphones is ideal for those who want a premium-designed phone. Boasting sharp in-call sound, hyper-viewing angle display and metal camera bezel, these compact smartphones not only offer some of the largest screen sizes in their class, but also an unrivalled level of design and user-experience.

Designed for sharing
Packing the latest mobile technology into a neat, eye-catching design, the HTC Desire family of smartphones makes it easy to browse the Web, view photos or connect with friends and family. If you like to share personal experiences with your social network, instant sharing capabilities will allow you to post any moment, seconds after it was captured. The new HTC Desire V and Desire C are also among the first entry-level smartphones to offer the latest version of Android (Ice Cream Sandwich), which delivers a smooth and immensely enjoyable user experience at affordable price points.

Through deep integration of Dropbox and 25GB of free online space*, you also have the freedom to securely back-up, browse and share thousands of photos, videos and documents, whether stored locally or in the cloud.

HTC Desire V HTC is also introducing a new dual-SIM phone for busy users who need to keep track of their work and personal lives on a single mobile companion. With a brilliant 4 inch screen and the latest HTC Sense 4.0 integrated with Android 4.0, HTC Desire V (3G and GSM) is HTC’s most affordable 4-inch smartphones and a fantastic choice for those who want to combine technology with style. The dual-SIM smartphone offers one of the best-in-class interfaces that lets users switch easily between personal and work mobile phone numbers and accounts, allowing for greater freedom and cost management. It also enables users to easily switch between networks for better coverage, ensuring that you stay connected no matter where you are.



HTC Desire CComing with HTC Sense 4.0 integrated with Android 4.0 (Ice Cream Sandwich), the HTC Desire C is great as a first smartphone or for those upgrading from an existing one. Packing a powerful battery and offering access to thousands of apps and games – available through Google Play – you will always be connected and entertained whether at work, home or on the move.

Availability
The HTC Desire V handset is available in Polar White and Stealth Black and is exclusive to Umobile, while the HTC Desire C comes in Flamenco Red, Polar White and Stealth Black and is exclusive to Maxis and Digi. Both models can be purchased at all authorised mobile operators and retailers starting 16 June 2012. The new HTC Desire C and HTC Desire V are also available on the HTC Mobile Truck, for further information about the mobile truck location, please visit http://www.facebook.com/HTCMalaysia

Pricing
Recommended retail price: HTC Desire V (RM1,099) and HTC Desire C (RM738).
For more information on HTC Desire, visit www.htc.com.