WIN BIG WITH U MOBILE KNOCKOUT FRENZY CHALLENGE

Telco Offers Lucrative Prizes and FREE 50% More Data to New Broadband and Postpaid Plans Subscribers

Kuala Lumpur, 25 June 2012 – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco, is bringing more excitement to the Euro 2012 Football Championship and 2012 Olympics Games season, offering customers more than 250 lucrative prizes worth up to RM250,000 to be won when they register and subscribe to U Mobile’s broadband and postpaid plans.

From 18 June to 18 August 2012, new subscribers of the U58, U88, MB68 and MB128 plans offered by U Mobile will be given the chance to win 2 brand new 55” Samsung LED TV, Samsung, ZTE and Huawei mobile gadgets and U Mobile broadband products, in time for two of the biggest sporting events of the year. The new subscribers of the mentioned plans will automatically qualify for the ‘Knockout Frenzy’ Challenge, and selected participants will be given a simple question on Euro 2012 or the 2012 Olympic Games to answer for a chance to bring home the bi-weekly and grand prize.

In addition to the opportunity to win prizes, U Mobile is also offering new broadband and postpaid subscribers 50% more data on top of their allocated quota in the following month. A leader in data services, this offering enables customers more data allowance to enjoy the telco’s high speed mobile internet of up to 42Mbps that is ideal for web-browsing, video streaming and staying connected with their friends and families.

Apart from these exciting offerings, new broadband subscribers will also be treated with a variety of value-added offerings. This includes free MOL online games, free eScan internet security application and free KFC meal vouchers at all U Mobile stores within the Klang Valley.

Speaking about the exciting promotion, Jaffa Sany Ariffin, CEO of U Mobile said, “With the use of smartphones and mobile devices becoming more pervasive, the need for data has certainly increased significantly. Therefore, being one of the leading players in data services, we are constantly striving to provide our customers more opportunities to enjoy high speed mobile internet at affordable rates plus various other value-added propositions for the benefit of our customers.”

“This initiative is also parallel to our resolution of being more customer-focused and we commit to continue enriching our range of products and services to cater to their needs,” he added.

Current and non-U Mobile subscribers can be part of U Mobile’s rewarding initiative by participating in the ‘U Mobile Knockout Challenge’ game that is available on U Mobile’s Facebook page. Participants will be able to challenge their friends to a penalty shootout game and stand a chance to win a new Huawei Honor smartphone and U Mobile postpaid broadband bundle worth RM128 plus three months free access every two weeks.

For more information on U Mobile’s latest promotions and products log on to www.u.com.my.