New Haier 3D LED TV for Malaysian market

Haier Malaysia has announced the availability of its latest 3D LED TVs for the Malaysian market – the LE55H330 and LE46H330. These TVs come with Active Shutter 3D technology and are capable of converting 2D video and images to 3D. Other features include SRS TruSurround XT and energy-saving, eco-friendly technologies.

LED Backlight Technology
LED backlight technology is a major improvement over CCFL (Cold Cathode Fluorescent Lamp) backlight technology. With LED backlight technology, TVs can be built as slim as photo frames. Color display and contrast are also enhanced at the same time resulting in much improved picture quality. LED backlight technology is capable of delivering a color gamut of 105% to NTSC Standards, solving the problem of the low 72% NTSC color gamut which is frequently cited as a major weakness of CCFL LCD displays.

2D to 3D Conversion
Converting 2D video and images to 3D is as easy as pushing the “3D” button on the remote and wearing the 3D glasses.

Super Slim Design
Haier LED Backlight TVs have an ultra slim cabinet design which measures 0.3cm deep across the front bezel edge of the TV, and about 3cm at the thickest part of the television. Haier LED TVs have a rounded front with a smooth finish thus giving them a very attractive sleek and slim look, like a piece of art hanging on your wall.

ECO Friendly
ENERGY Saving, Standby ≤ 0.6W
With recent LED panel technological breakthroughs, Haier’s latest TVs are now able to achieve exceptional picture quality while improving energy efficiency. The design of the TV’s circuit has been improved and they now consume less power while in standby mode.

Intelligent Mode
Infrared sensor technology measures body temperature to detect when you leave the room. It then automatically switches off the TV to save electricity and switches it back on when you come back into the room.

OPC
OPC (Optimal Power Control) adjusts the backlight to save energy. When switched on, this saves energy by 30-70%.

Picture Quality Enhancement

MEMC
Motion judder and motion blur are a common problem with moving pictures. Haier’s Motion Estimation technology can calculate one intermediate image and its Motion Compensation technology adds the image between the two original moving images to smoothen transition and make for better viewing.

240Hz/120Hz Full Motion
By increasing the field frequency from 60Hz to 120Hz, the fluidity of moving visuals is improved. 240HZ technology reproduces crisp and detailed images closer to that of a real moving image perceived by the human eye. The frame rate of conventional LCD TVs is quadrupled by interpolating detail in fast motion scenes in movies, sports programs and video games.

H.264(Mpeg 4)
H.264(MPEG-4) provides more smooth and uninterrupted HD pictures display. The most advanced compression technique enhance the transmission and video-decode,thus the TV supports more HD content decode formats easily.

SRS TruSurround XT
SRS TruSurround XT is the second generation of SRS TruSurround. Building upon its patented predecessor, TruSurround XT solves the problem of playing 5.1 or 6.1 multichannel content over two speakers (or headphones). It accepts input from up to a seven channel (6.1) audio source and processes it into a two-channel output. When receiving multichannel content, TruSurround XT virtualizes the channels, creating “virtual speakers” that appear to extend all around the listener.

Eye Guard
Haier’s patented Eye Guard technology features light-sensors that automatically adjust the TV’s backlight to reduce glare and provide a more comfortable viewing experience.