Professional quality in your pocket: Cyber-shot RX100 III with wider, brighter lens and built-in viewfinder packs even more shooting power into a compact body

• Bright, wide angle ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens
• Clear, retractable OLED Tru-Finder™ with ZEISS® T* coating 
• 20.1 effective megapixel back-illuminated 1.0-type Exmor R™ CMOS sensor and powerful BIONZ X processor
• 50 Mbps high bit-rate Full HD movies with XAVC S support
• LCD flips for easy selfies
• 4K still image output
• Evolved manual controls and new custom button
• Support for PlayMemories Camera Apps

Kuala Lumpur, 16 May 2014 – Loved by photographers who value serious imaging and extreme portability, the popular Cyber-shot™ RX100 family has an exciting new addition.

Crafted in tough, travel-friendly aluminium for lightness and looks, the Cyber-shot™ RX100 III builds on the acclaimed reputation of its predecessors. An uprated lens and speedy image processor are complemented by a retractable OLED Tru-Finder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD – all in a stylish fixed-lens camera that’s truly pocket-sized.

Brighter and wider than before, the ZEISS® Vario-Sonnar T* 24-70mm F1.8-2.8 lens captures everything from expansive landscapes to soulful portraits. Thanks to a large F2.8 maximum aperture at its telephoto end, subjects stand out crisply against smooth background bokeh. The lens’s impressive light-gathering power also allows faster shutter speeds to freeze fast-moving subjects. A built-in 3-stop (1/8) Neutral Density filter gives even more creative flexibility with sun-drenched exteriors or intentionally-blurred shots of moving water.

Another eagerly awaited addition to the Cyber-shot™ RX100 III is its high-contrast retractable OLED Tru-Finder™ that offers bright, detailed viewing with the camera held to your eye. The viewfinder’s optical surfaces include a ZEISS® T* coating that dramatically reduces reflections and delivers exceptional corner to corner clarity. There’s also a handy eye sensor that automatically switches between viewfinder and monitor display.

From detail-packed stills to vibrant Full HD movies – everything’s beautifully clear thanks to the new camera’s 20.1 effective megapixel 1.0-type back-illuminated Exmor R CMOS image sensor. Far larger than the sensor in regular compact cameras, it’s the key to breathtaking stills and video with beautiful background defocus effects.

Offering excellent low-light sensitivity and low noise, the sensor is complemented by Sony’s latest-generation BIONZ X processing engine. Three times faster than its predecessor, it powers detail reproduction technology for natural reproduction of fine textures, diffraction reducing technology for enhanced quality at small apertures and area-specific noise reduction that maintains clarity in dimly-lit regions of indoor and night-time shots.

The speedy BIONZ X processor also powers exciting new video features. In a Cyber-shot™ first, the RX100 III now supports the efficient XAVC S format. Based on the professional XAVC standard, it records stunning Full HD video footage at up to 50 Mbps with minimal artefacts and noise – even with busy, movement-packed scenes. Want to capture every nuance of that golf swing, tennis serve or balletic leap? HD footage can be recorded at 100 fps  in XAVC S mode for silky smooth slow motion replays via an application like Sony’s PlayMemories Home application.

Handheld video footage is even more of a pleasure to watch with Intelligent Active Mode that minimises the effects of camera shake. Frame analysis technology and 5-axis stabilisation are combined for the first time in the RX100 series, ensuring steadier movies even when you’re walking along.

A newly-added 4K still image output allows photo viewing on 4K TVs.  High-resolution images can be transferred via HDMI or Wi-Fi, with support for Triluminos Colour® assuring opulent tones and textures on compatible BRAVIA TV models.

Despite its diminutive size, the camera inherits several movie functions from Sony’s professional camcorders. There’s a clean HDMI output, allowing Full HD footage to be stored on an external recorder. ‘Zebra’ patterning on the LCD and in the viewfinder helps identify brightest areas in a scene, and dual video recording  simultaneously stores small MP4 format files alongside top-quality AVCHD /XAVC S files.

Selfie fans will welcome the articulated 3.0-type Xtra Fine LCD that now flips up 180 degrees for effortless arms-length portraits and is also very useful for shooting from either high or low positions.

Making its debut in the RX100 family, PlayMemories Camera Apps boosts your photo experience with a growing range of free and paid-for apps. It’s easy to enhance your photography with a choice of creative effects and filters, utilities and more and the integrated NFC/ WiFi connectivity ensure an easy customer experience.

Enthusiasts will value uprated manual control possibilities to help craft the perfect image. Functions can be assigned to the new Custom button or control wheel to suit individual shooting styles. The control ring and function button are also customisable for fumble-free access to frequently-used settings.

The Cyber-shot™ RX100 Mk III compact digital camera will be locally available from June onwards.

POLYPHONY DIGITAL, INC AND AYRTON SENNA INSTITUE HONOR RACING LEGEND IN GRAN TURISMO 6

Relive Ayrton Senna’s most memorable racing moments, including Brands Hatch and Monza, in Gran Turismo 6 exclusively on PlayStation®3

Malaysia, 13th May 2014 – Sony Computer Entertainment Japan Asia announced today the launch of the exclusive Gran Turismo®6 (GT6™) special update celebrating the life, achievements and legacy of gifted Brazilian racing driver, Ayrton Senna. Available from May 27 exclusively for GT6 on PlayStation®3, the Ayrton Senna Tribute is the culmination of a long term partnership between the Ayrton Senna Institute (IAS) and Gran Turismo developer Polyphony Digital, Inc. to deliver online content updates that enable players to trace the roots of his racing career and relive some of the legend’s best moments, including his pole position laps on circuits such as Brands Hatch and Monza.

GT6 owners will be able to experience these historic moments through a free online update available starting from May 27. Upon downloading the latest update, a dedicated Ayrton Senna section will be made available on the main menu. Players receiving a bronze or better in any of the legendary Senna Challenges will receive the car. Drivers will also have the option to purchase the vehicle with in-game credits from the Ayrton Senna dealership without having to complete the seasonal event.

The new in-game content releases include one of Senna’s first go-karts, built by DAP, which helped start his racing career; and the Lotus 97T that Senna drove during his first Formula 1 seat in 1985 when he tallied seven poles in one season. In addition to his cars, the in-game update includes Senna Challenges, which place gamers in the same courses driven by Senna, challenging them to beat his legendary lap times. The update includes:

Lotus 97T
Course: Monza ’85 layout
Target Time: Senna’s pole position time 1’25.084
Lotus 97T
Course: Brands Hatch ’85 layout
Target Time: Senna’s pole position time 1’07.169

“To racing fans around the world, the name Senna evokes a range of emotions. This speaks volumes about what Ayrton Senna represents to so many people. For me, he is a personal hero; someone who inspired me to go on the course I am on today,” said Kazunori Yamauchi, creator of Gran Turismo and President of Polyphony Digital, Inc. “I am honored to be able to introduce him to the younger generation of racing fans through Gran Turismo. I feel it is a responsibility and privilege to continue his work and legacy through the Ayrton Senna Institute and am grateful to be able to do my part in fulfilling his wish to improve the lives of the millions of children who are supported by the Institute.”

The Senna update is the continuation of the partnership announced at the Brazil Game Show in 2013 between the Gran Turismo franchise and the Ayrton Senna Institute. The partnership celebrates the life and achievements of Ayrton Senna by immortalizing his career in the world’s best-selling racing franchise, and more significantly, benefits the non-profit organization that is shaping the lives of millions of children in Brazil by equipping them with the skills required to reverse the impact of social inequality.

Since its establishment, schools supported by the Institute have spread to approximately 25% of the cities in all of Brazil, giving more than 17 million children an opportunity to achieve literacy and receive education directly. The Institute has trained over 750,000 teachers with their educational programs.

To commemorate the 20th anniversary of Senna’s passing on May 1, Gran Turismo and IAS launched a tribute site on http://www.gran-turismo.com allows fans to follow the life of the famous race car driver through slideshows and coming up video that includes personal photos leading up to the in-game update on May 27. Fans can find a short film called “Ayrton’s Wish” documenting how the IAS has carried out Senna’s dream to make education attainable for children in Brazil.

Ayrton Senna’s Tribute site: http://www.gran-turismo.com/sg/senna/  

Standard Chartered, WeChat and Sony Mobile in Unique Collaboration

Partnership to allow the Bank to offer promotions in conjunction with SCKLM

Petaling Jaya, 7 May 2014 – Standard Chartered Bank Malaysia (Standard Chartered) WeChat and Sony Mobile are working together to introduce innovative products and services in conjunction with the biggest running event in the country, Standard Chartered KL Marathon (SCKLM), to promote health and wellness.

This partnership reflects a strong, shared objective to reach out to the Gen-Y demographic. The collaboration will provide the opportunity to leverage on social media and to use a different approach to reach and engage customers.

Presenting the new Sony SmartBand together with the Sony Xperia Z1 Compact Smartphone.

The historical significance of this collaboration lies in the fact that Standard Chartered has become the first bank to work with one of the leading social messaging providers, WeChat, at the same time, the two parties will work with Sony Mobile to exclusively launch the global smartphone player’s SmartBand.

“Traditionally, the Standard Chartered KL Marathon has always been a corporate sponsorship event where Standard Chartered is the title sponsor and we promote our branding through the Race. This year, we are leveraging on the marathon to continue our commitment to serve our customers through innovative products and solutions.

“In order to do this, we have partnered with a social messaging provider, WeChat and via our official account – Standard Chartered MY to provide live updates of the marathon to our customers whilst driving our Standard Chartered JustOne Marathon account.

 (From L to R): Mr. Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications, Ms. Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia, Mr. Lai Shu Wei, Head of Brand and Marketing, Standard Chartered Bank Malaysia and Mr. Louis Song, Country Manager, WeChat Malaysia and Singapore.

“We are also partnering with Sony Mobile to offer the SmartBand (exclusive to us) to all marathoners at a special price to bank on the health and wellness theme of the marathon,” said Amnah Ajmal, Head of Retail and Personal Banking, Standard Chartered Bank Malaysia.

Recognising the huge potential of the marathon, the Bank has launched its JustOne Marathon Bonus Promotion. The first 5,000 new accountholders to sign up for the JustOne account will receive a RM120 discount to purchase the latest Sony SmartBand or Sony Xperia phones. Each successful application will receive the promotion code via SMS and customers can log on to www.sc.com/my/sonywechat to purchase the device.

Customers can further benefit from this promotion by making deposits into their account; the more they save, the higher the interest they will earn. This promotion will run from now till 31 July 2014.

In addition, customers and marathoners can follow the Official Account on WeChat (ID: standardcharteredmy) to receive a RM100 off the retail price for Sony Smartband which currently retails at RM399, and also the latest updates on other promotions and privileges, running tips, running clinics and the latest announcements on the Marathon.

“We are honoured to be the Social Media Partner for Standard Chartered Bank via their Official Account platform on WeChat. Besides receiving the latest content, users can now apply for a Standard Chartered credit card through the Official Account on WeChat. Our team is working closely with valuable content and services partners like Standard Chartered to enrich and enhance our application to WeChat users in Malaysia and we hope that Standard Chartered will continue to further leverage on our platform.”

“Our ultimate objective is to make WeChat more than just an instant communication application, but an all-in-one smart application that can cater for every user’s lifestyle and needs,” said Louis Song, Country Manager of WeChat, Malaysia and Singapore.

“We are honoured to be a part of this exciting partnership, alongside very dynamic partners like Standard Chartered and WeChat. Sony Mobile’s involvement in this partnership effortlessly embodies the Sony ethos by adding colour, fun and entertainment to the user experiences to create a perfect synergy with the health and wellness concept of the marathon,” said Jason Smith, Director of Marketing, South East Asia and Oceania, Sony Mobile Communications.

The Sony SmartBand and Core represent an entirely different proposition from other products in the “wearable” category. The Sony SmartBand is an innovative life logging wrist band that lets you keep track of everything you do. With lifelog, the Sony SmartBand is the perfect companion for the Standard Chartered marathon participant who wants to keep track of their lifestyle in line with their training regime for the marathon. It is discreet and designed to look great with any clothing style. To top it off, this piece of wearable technology is waterproof, allowing users to keep it on no matter what they are doing.

“The Sony SmartBand stands for a holistic life logging experience, diarising communication and entertainment and making that data accessible, useful and enjoyable for users in addition of course to tracking fitness and health,” Smith added.

With participation increasing every year since its inception, last year’s Standard Chartered KL Marathon registered more than 33,800 runners. This year, the organiser, Dirigo Events, is expecting more running enthusiasts to be part of Malaysia’s biggest running event with 35,000 slots opened to the public.

Six years running and with a new tagline, “Confident. Committed. Courageous,” the Standard Chartered KL Marathon 2014 is set to encourage commitment to a healthy lifestyle, enhance people’s confidence, and to celebrate the courage of participants.

SONY COMPUTER ENTERTAINMENT HONG KONG TO INTRODUCE “FIFA 14 PLAYSTATION®4 BUNDLE PACK”

Available from 1st May  at RM1,899

Malaysia, 24th April 2014 – Sony Computer Entertainment Hong Kong Limited (SCEH) Singapore Branch announced today that ‘PlayStation®4 “FIFA 14” Bundle’ will be available from 1st May, 2014 at a suggested retail price (SRP) of RM1,899. The bundle will include the PlayStation®4 (PS4™) computer entertainment system, a PS4™ software title “FIFA 14”, One Month PlayStation®Plus membership and PlayStation®4 One-Year Extended Warranty Service.

“FIFA 14” plays the way great matches are contested — with innovations that inspire fans to build play through the midfield and dictate the tempo of a match. Feel the tension as chances are created. Experience the thrill of hitting the back of the net. Explore how new features such as Pure Shot and brand-new ball physics transform shooting and make every shot attempt satisfying. Feel the exhilaration as your player connects with the perfect strike, and refine your game until you can compete at legendary levels.

Online features and live services connect you to the heartbeat of the sport—and to fans around the world—and game modes like FIFA Ultimate Team leverage thousands of real players from real leagues and clubs for unparalleled authenticity. Compete online against friends or rival players from around the world in a massive online community. With more than 3 million games played daily, there is always an opponent ready in FIFA 14 Ultimate Team. Or, compete on your own with a deep, single-player offline mode called Seasons. Attempt to win promotion across 10 divisions as the challenge and fun grows.

Game Features:

• FIFA Ultimate Team: Experience an exhilarating combination of “FIFA” gameplay and fantasy sports. This incredibly popular game mode opens up a universe of new possibilities for building dream teams and authentic sides, as you compete with friends and rivals around the globe.

• Career Mode: Search for talent year-round with the new Global Scouting Network and bring the world of professional scouting to life. Develop and refine your own scouting network. Evaluate players to uncover their attributes to decide who could bolster your squad during the transfer windows. The all-new hub delivers easy navigation and live scouting reports.

• Complete authenticity: Enjoy all the authenticity EA SPORTS is known for with officially licensed clubs, leagues and more than 15,000 players. Immerse yourself in Career Mode to play through a lifelong career. Explore “Be a Pro” to take control of a specific player on the pitch with an isolated camera and all the tactics that come with playing a specific role on a team.

• Skill Games: This competitive practice mode helps you learn—and then master—the fundamental skills necessary to compete in “FIFA 14”. Become a better player, faster, no matter what your skill level is.

With the “FIFA 14 PlayStation®4 Bundle”, SCEH will continue to further expand the PS4™ platform and create a world of computer entertainment that is only possible on PlayStation®.

PlayStation Vita TV Special Offer for New Console Owners Buy PS4 & Get PS Vita TV at RM234.50

Malaysia, 17th April 2014 – Sony Computer Entertainment Hong Kong Limited (SCEH) Singapore Branch announced today that PlayStation®Vita TV will support PlayStation®4 remote play and DUALSHOCK®4 wireless controller via a system software update that will be released in May for gamers to enjoy most PS4™ games on PS Vita TV. SCEH also announced a series of offers for purchasing PS4™ consoles in Malaysia. Starting from 1st May to 30th June, 2014, customers who purchase a PlayStation®4 console at selected Sony Stores or Focus Stores can buy a PlayStation®Vita TV at discounted prices as low as RM234.50 while stocks last.

PS4 + PS Vita TV Remote Play Offer

Purchase PS4™ Console	PS Vita TV(Original Price：RM469)	PS Vita TV Value Pack (Original Price：RM689)
PS4™ console (RM1,799)	+ RM234.50	+ RM344.50
PS4™ console & PS Camera Bundle  (RM1,899)	+ RM234.50	+ RM344.50

PlayStation®Vita TV (PS Vita TV), the newest and smallest entertainment system within the PlayStation® family has been available in Malaysia market since 16th January, 2014. The recommended retail price (RRP) is RM469. The “PS Vita TV Value Pack”, bundled with Wireless Controller (DUALSHOCK®3) was also released on the same day.

PS Vita TV has become one of the most anticipated products since its announcement. It is the newest entertainment system of PlayStation® family which allows gamers to play and enjoy different games and content with their televisions at home. This brand-new system adopts chip sets and system software of the PlayStation®Vita portable entertainment system and its size is 6.50 cm x 10.5 cm x 1.36 cm, smallest of all PlayStation® platforms that connect to a television.

Gamers can enjoy over 600 PS Vita game softwares, PS Vita online services and PlayStation®Plus membership services on this system. SCE will continue to provide the best PlayStation® experience to PlayStation® fans and newcomers by PS Vita TV through system software updates and releasing new contents.

Main Features of PS Vita TV

l  PS Vita TV offers a vast lineup of 600 (*1) software titles from PS Vita games, PSP® (PlayStation®Portable) games and PlayStation® games from PSOne classics, including all-time favorites to the latest blockbuster titles like GOD EATER 2 (NAMCO BANDAI Games Inc.) and SOUL SACRIFICE DELTA (Sony Computer Entertainment).

l  PlayStation®4 (PS4™) Remote Play

As with PS Vita, PS Vita TV will also support PS4™ remote play and Wireless Controller (DUALSHOCK®4) through future system software updates. This will allow users to enjoy most of the PS4™ games on PS Vita TV as if they are playing it on the PS4™ system.

l  Fun and Unique features of PS Vita TV

Ø  PS Vita TV users can play games with PS Vita users via Ad Hoc mode. Those users who are not playing but in the same room can enjoy the televised game play that the PS Vita TV users are playing.

Ø  Up to 2 DUALSHOCK®4 or DUALSHOCK®3 controllers can be connected to PS Vita TV, allowing users to enjoy multiplayer games from PSOne classics titles.

Ø  Videos stored within Memory Card or those videos being played on the “Browser” of the PS Vita system (*2) can easily be transferred to PS Vita TV to be viewed on a large TV screen. While being transferred, PS Vita can be used as a remote controller using the video player application.

SCEH will provide a myriad of attractive games and services to promote the entertainment world of PlayStation®.

PlayStation4 System Software Update v1.7 Announced

PS4™ streaming becomes more fun and convenient with HD streaming 
Remote Play of PS4™ now available on PlayStation®Vita TV

Malaysia, 17th April 2014 – Sony Computer Entertainment Hong Kong Limited (SCEH) Singapore Branch announced today that PlayStation®4 (PS4™), PlayStation®Vita (PS Vita) and PlayStation®Vita TV (PS Vita TV) will support the following new features via the next system software update.

PS4™ system software v1.70 will expand the broadcasting feature and support Japanese video sharing website “Niconico Live”, HD streaming (Twtich) and video archive on various online streaming platforms (Ustream, Twtich). Moreover, “SHAREfactory™”*1, an application that allows users to add comments, stickers to video clips saved on PS4™ and change music and background of those videos will be supported to let gamers enjoy more fun of the “Share” experience in their own way. In addition, Remote Play is also made available on PS Vita TV*2 for gamers to enjoy PS4™ games on a television placed in a different location.

The available date of system software v1.7 will be announced in due course.

*1 “SHAREfactory™” is scheduled to be downloadable from PlayStation®Store (PS Store). Internet connection and SEN account are required to access PS Store.

*2  System software updates for PS Vita and PS Vita TV which are available from the same day are required.

SCEH will continue working towards promoting and enhancing the PlayStation® platform in order to let more customers enjoy a world of entertainment exclusive to PlayStation®.

Main New Features of PS4™ System Software v1.7 Update

Streaming	Ø The picture quality of videos broadcasted via Ustream and Twitch can be set to [Maximum (HD)] Ø The broadcasted videos can be saved (archived) on online streaming platforms. ※The way to use the Archive feature differs depending on the service.
SHAREfactory™	Ø The download link icon of “SHAREfactory™” is shown on the Home screen. With this feature, comments and stickers can be added to video clips saved on PS4™. Background music and background of the videos can also be changed. Ø After downloading and installing, the icon of the application will be shown on the Home screen. ※The download link icon will only be displayed upon logging into PSNSM
Settings	Ø HDCP signal can be switched off and gameplay recording via HDMI is made possible ※Recorded videos are only restricted for individual use. The act of uploading to the web constitutes the possibility of violating the copyrights belonged to the content owner
PlayStation®Store	Ø Pre-Order feature on the PS Store of PS4™ is now available Ø Pre-ordered contents will be automatically downloaded to “Your Primary PS4”. Countdown until the release day is displayed, showing when the content will be downloaded and installed
Remote Play	Ø By installing the newest system software update of PS Vita TV released on the same day, Remote Play of PS4™ on PS Vita TV is made possible Ø Passcode is not required to link PS™ and PS Vita/PS Vita TV in the following situations: -When “Your Primary PS4” is in standby mode - When PS4TM and PS Vita are connected online and both are logged in to the same user account ※The method of entering a passcode remains the same

LinkedIn crosses 50-million member mark in Asia Pacific

Top industries represented include IT & Services, Banking & Financial Services and Telecommunications Tech companies most followed by members in the region

Kuala Lumpur, MALAYSIA — 12 February 2014 — LinkedIn, the world’s largest online professional network with over 277 million members globally, today announced that it has crossed 50 million members in the Asia Pacific region.  Nine countries in the region now have over 1 million members - India (24+ million), Australia (5+ million), China (4+ million), Indonesia and the Philippines (2+ million each), Japan, Singapore, Malaysia, and New Zealand (1+ million each).

This 50-million member milestone represents nearly a tripling of LinkedIn’s member base in the region from May 2011, when it opened its regional centre in Singapore. In 2013, LinkedIn welcomed more than 7 million new members in India, while 2 million joined the network in Australia and New Zealand. In Southeast Asia, the number of members jumped more than 50 percent to exceed 9 million.

“The strong growth we are seeing in our member base is a great encouragement for us.  We still have much to do in terms of connecting all professionals around the world. Accordingly, we are looking to introduce more features to deliver even more value to our members and customers,” commented Hari Krishnan, MD of LinkedIn Asia Pacific and Japan.

Since 2011, LinkedIn has also added six Asian languages to its offerings to offer a more localised experience for members in these markets.  It also introduced several Asia-based influencers to enrich the professional knowledge on its platform, including top executives such as Tony Fernandes (Group CEO, AirAsia), David Thodey (CEO & Executive Director, Telstra), Kiran Mazumdar-Shaw (Chairman &  Managing Director, Biocon) and Nobuyuki Idei (Founder & CEO, Quantum Leaps, and Former Chairman & CEO, Sony).

As its member base continues to grow, LinkedIn was also able to help clients across the region reach out and engage with a broader audience.  These clients include Standard Chartered Bank, AirAsia, SingPost, Lenovo, University of Queensland and Van Heusen.

“Asia is a growth story. As the region increasingly consolidates its position as a key driver of the global economy, our aim is to help professionals and businesses in Asia become even more successful at what they do. Whether it’s expanding professional connections, tapping critical talent or marketing and selling to this influential audience, we’re excited to be able to help connect the dots and create economic opportunities for everyone,” Mr. Krishnan continued.

Some facts about LinkedIn’s 50 million members in Asia Pacific:

Top five companies followed   IBM Hewlett-Packard Accenture Google Tata Consultancy Services
In Singapore Google Standard Chartered Bank Hewlett-Packard Apple Shell   In Malaysia Shell Petronas AirAsia Schlumberger ExxonMobil	In Australia Google Rio Tinto Telstra Commonwealth Bank National Australia Bank   In New Zealand Air New Zealand Fonterra The University of Auckland Telecom New Zealand ANZ	In India Tata Consultancy Services IBM Accenture Hewlett-Packard Infosys In Indonesia Chevron Unilever BP TOTAL Shell	In Hong Kong HSBC Google Cathay Pacific Airways Standard Chartered Bank Apple   In Japan Google IBM DeNA Apple Microsoft

IBM Sets U.S. Patent Record; Achieves 21st Straight Year of Patent Leadership

IBM inventors received more than 6,800 U.S. patents in 2013 including 3 from Malaysia

PETALING JAYA 27 Jan 2014:  IBM (NYSE: IBM) inventors received a record-setting 6,809 patents for 2013, making it the 21st consecutive year the company topped the annual list of U.S. patent leaders. The 6,809 patents included three that were awarded to Malaysian teams whose inventions have helped our clients improve their business processes.

The three local patents were for the following inventions: automated paper consumption tracking and auditing;  message oriented construction of web services; and, spacer and process to enhance the strain in the channel with stress liner.

"IBMers in Malaysia are proud with the recognition that underscores that when talent and creativity are combined with teamwork, the results are immeasurable," said IBM Malaysia managing director, Paul Moung.

“We take pride in being recognized as the U.S. patent leader, but patents are only one gauge of innovation. Equally significant is the impact that our patented inventions have when they are used to enable solutions that help clients and societies solve problems,”said Bernie Meyerson, IBM Fellow and VP of Innovation. “Furthermore, the broad range of inventions that these patents represent underscores the need for a patent system that equally and fairly promotes and supports innovation across all technical fields.”

IBM's 2013 patent total exceeded the combined totals of Amazon, Google, EMC, HP, Intel, Oracle/SUN and Symantec. The company's record 2013 patent count was made possible by more than 8,000 IBM inventors residing in 47 different U.S. states and 41 countries.

The Top Ten list of 2013 U.S. patent recipients* includes:
1 IBM 6,809
2 Samsung 4,676
3 Canon 3,825
4 Sony 3,098
5 Microsoft 2,660
6 Panasonic 2,601
7 Toshiba 2,416
8 Hon Hai 2,279
9 Qualcomm 2,103
10 LG Electronics 1,947

FIFA World Cup fever kicks off with Sony’s “We Are One”

Sony unveils details for once-in-a-lifetime opportunity to experience the 2014 FIFA World Cup Brazil™
 
Kuala Lumpur, 23 January 2014 – Sony Mobile Communications, an official FIFA World Cup™ partner, today kicked off the pan-regional “We Are One” campaign signaling the start of six months of celebrations. The campaign begins with a video submission contest where one lucky fan will get to experience the 2014 FIFA World Cup Brazil™ on an all-expenses paid trip.

Starting January 20, 2014, fans from all over the region can submit videos by putting their creative hats to good use and show the world their passion for the sport. Simply assemble your own fan club and sport your team colours; sing, dance, jump, move and shout and give your best for the video! The top 10 videos from each participating market will be picked for public voting to determine a national winner followed by a final round of voting where a regional winner will emerge and walk away with an all-expenses paid trip to Sao Paolo, Brazil and experience the 2014 FIFA World Cup™.

“We are really excited to be able to involve the region and celebrate the spirit of the FIFA World Cup™ and the passion for football with this campaign. Southeast Asia and Oceania are so diverse and full of culture, we can’t wait to see the entries.” said Cheong Wah Tong, Head of Market Malaysia.

Submissions for the We Are One video contest open on January 22, 2014 and will close February 24, 2014. All guidelines and terms and conditions of the contest will be announced on the We Are One microsite. Visit the site and be a part of the “We Are One” community and receive all the latest updates.

URL: www.weareonesony.com

https://www.facebook.com/sonymobilemy      #WeAreOneSony

A full overview of the We Are One campaign can be found at www.weareonesony.com while an overview of Sony’s FIFA World Cup™ related activities can be found at the “One Stadium” portal site: football.sony.net (#onestadium)

AMD’s Revolutionary Mantle Graphics API Adopted by Industry Leading Game Developers Cloud Imperium, Eidos-Montréal and Oxide

— New developers join AMD to advance PC game performance improvements and simplify PC game development with close-to-the-metal API for AMD Radeon™ GPUs and APUs —

MALAYSIA, Kuala Lumpur — Nov. 4, 2013 — AMD (NYSE: AMD) today announced three new game developer partnerships for Mantle, its highly acclaimed, groundbreaking graphics API. Cloud Imperium Games, Eidos-Montréal™, a part of the Square Enix® Group, and Oxide Games are the latest game developers to join AMD in optimizing the way PC games are developed to extract maximum performance from a modern graphics architecture that spans desktop PCs, notebooks and consumer devices like tablets.

“AMD is proud to play an instrumental role in transforming the world of game development with Mantle,” said Ritche Corpus, director of ISV gaming and alliances, AMD. “With the support and close collaboration between AMD and industry-leading game developers like Cloud Imperium, Eidos-Montréal and Oxide, Mantle can maximize optimization for highly anticipated PC titles, bringing an unparalleled gaming experience for players.”

Cloud Imperium Games is currently developing “Star Citizen,” the highly anticipated, crowd-funded PC space simulator from legendary game designer Chris Roberts.

"AMD's Mantle will allow us to extract more performance from an AMD Radeon GPU than any other graphics API," said Chris Roberts, CEO, Cloud Imperium Games. "Mantle is vitally important for a game like Star Citizen, which is being designed with the need for massive GPU horsepower. With Mantle, our team can spend more time achieving our perfect artistic vision, and less time worrying about whether or not today’s gaming hardware will be ready to deliver it."

Eidos-Montréal is the studio behind “THIEF™,” an upcoming first-person stealth adventure set for release in February 2014. Eidos-Montréal also developed “DEUS EX: HUMAN REVOLUTION®,” an AMD Gaming Evolved title.

“Mantle lets you use AMD Radeon GPUs the way they are meant to be used, unlocking many new opportunities and increased CPU and GPU performance,” said David Anfossi, studio head, Eidos-Montréal. “Because of this, Mantle is one of the most important changes to PC graphics in many years.”

Helmed by industry veterans, Oxide Games is designing the new “Nitrous” engine for 64-bit, multi-core processors.

“AMD’s Mantle technology lets us get more out of the hardware than any other solution available,” said Dan Baker, co-founder, Oxide Games. “Adding Mantle support to our multi-platform, 64-bit Nitrous engine realizes significant gains in performance on Mantle-enabled hardware without adding enormous development overhead.”

Cloud Imperium Games, Eidos-Montréal and Oxide Games will join AMD and DICE in speaking about Mantle architecture and implementation at the AMD Developer Summit (APU 13), running Nov. 11-14 in San Jose, Calif. In addition, Oxide Games will be showing a public sneak preview of Mantle performance at the event.

For those interested, complimentary access to all APU 13 keynote sessions is available by registering online, in limited numbers while quantities last. Notable keynote speakers include: Dr. Lisa Su, senior vice president and general manager, Global Business Units, AMD; Johan Andersson, technical director, DICE; Dominic Mallinson, vice president, research and development, Sony; and Mark Papermaster, chief technology officer, AMD.

α 7 Series from Sony are World’s First 35mm Full-Frame Sensor Interchangeable Lens Mirrorless Cameras with Auto Focus

α7R is world’s smallest , lightest 35mm full-frame interchangeable lens camera

• Full-frame Exmor™ CMOS sensor: α7 with 24.3 effective megapixels; α7R with 36.4 effective megapixels and no optical low-pass filter
• New BIONZ X™ image processor with dramatically increased processing speed and image quality 
• Newly-developed ultra-fast Intelligent AF is 35% quicker than conventional contrast-detection autofocus
• Improved XGA OLED Tru-Finder™ with wide field of view
• Practical, reliable and intuitive with dust/moisture-resistant body and extensive custom controls
• AVCHD Progressive Full HD (50p/25p) movie recording with audio level control and clean HDMI output

Malaysia, 16 October 2013 – Hotly awaited by professional photographers and enthusiasts, the α7 and α7R from Sony set an exciting new benchmark in digital imaging. A game-changing blend of imaging power and portability, both mirrorless models redefine the creative options of full-frame photography in a palm-sized interchangeable lens camera.

The α7 (24.3 effective megapixels) and α7R (36.4 effective megapixels) give serious photographers a limitless array of new artistic possibilities. Expanding the range of optics from Sony and Carl Zeiss, six  new full-frame lenses complement the cameras’ superlative image quality – whether you’re shooting detail-packed stills or crisp, cinematic Full HD video.

Beautifully styled and easy to hold on lengthy assignments, both cameras are no-compromise photographic tools that put the needs of advanced users first. Front and back dials plus a control wheel and exposure compensation dial allow intuitive adjustments while framing shots through the high-contrast, high resolution XGA OLED Tru-Finder or on the tiltable 3.0-type LCD screen.

The 35mm full-frame Exmor CMOS sensor in both cameras incorporates light concentration and photo diode expansion technologies, while the α7R also features a new ‘gapless’ on-chip lens design that eliminates gaps between adjacent pixels. These advances increase light collection efficiency, achieving outstanding resolution, sensitivity and low noise while circumventing the challenge of decreased pixel size due to the extremely high pixel count.

Together with the powerful new BIONZ X processor, the full-frame sensor also allows both cameras to shoot pro-quality Full HD video (50p/25p) . You’ll enjoy rich, beautifully rendered movie footage with sumptuous colours and ultra-low noise, even in low light. Clear Image Zoom has been enhanced for video recording, delivering powerful close-ups without sacrificing pixel count. Pro-style movie features include an audio recording level control and display, plus a ‘clean’ HDMI output that allows video to be viewed on an external monitor or recorded on another device.

Both cameras showcase new Fast Intelligent AF that ensures speedy, accurate autofocus. The α7 supplements this with Fast Hybrid AF that combines Fast Intelligent AF with phase detection autofocus. Boosting AF tracking, it lets the α7 keep fast-moving subjects like athletes and wildlife in sharp focus while supporting continuous shooting at up to 5 frames per second.

Both new camera models are designed to be fully customisable to exactly suit your precise photographic demands, with nine customisable buttons and 46 assignable functions .

With both Wi-Fi and NFC, the α7 and α7R allow effortless one-touch wireless connections with your Xperia™ or NFC-compatible Android smartphone or tablet. The α7 and α7R also connect to your iOS devices via Wi-Fi. PlayMemories Camera Apps further enhance your photo experience with a growing range of free and paid apps, spanning exciting new creative effects and filters, utilities and more.

New ‘Multiple Exposure’ automatically composites sequential exposures, making it easy to create beautiful and dramatic effects with a choice of pre-set artistic themes as well as manual blending modes.

Pre-installed in both camera models, ‘Smart Remote Control’  controls exposure and shutter release from your smartphone. Great for tripod-mounted group shots and self-portraits, the app also sends photos automatically to your mobile device for on-the-spot sharing .

α7
Crafted to meet the demands of advanced amateurs and professional photographers, the α7 offers an exciting entry into the world of full-frame photography. The camera’s rigid metal frame is complemented by an external top cover in magnesium alloy that contributes to a weight of just 416g (body only).

The 35mm full-frame Exmor CMOS sensor with a resolution of approximately 24.3 effective megapixels guarantees high sensitivity and exceptional low-noise performance thanks to its high resolving power and large pixel size.

α7R
With a tough magnesium alloy body that’s dust- and moisture-resistant, the α7R weighs in at just 407g (body only) as the world’s smallest, lightest interchangeable lens camera with a full-frame sensor.

Appealing equally to busy photo professionals and advanced amateurs, it also boasts the highest image quality of any α camera to date. The brand-new 36.4-effective megapixel (approximate) full-frame Exmor CMOS sensor delivers levels of detail unprecedented in any camera of its class. The high resolution sensor of the α7R has no optical low-pass filter, ensuring that its extraordinary resolving power is fully exploited. It’s complemented by a new BIONZ X processor – Sony’s latest-generation imaging engine that maximises detail and reduces image noise over a wide ISO 100-25600 sensitivity range .

New full-frame interchangeable E-mount lenses
There’s a choice of five new full-frame E-mount lenses to realise the sheer imaging power of the α7 and α7R. The E-mount full-frame family includes two mid-range zooms by Sony and Carl Zeiss, two bright Sonnar T* primes and a premium-quality G lens telephoto zoom. There’s also a new-generation mount adaptor that gives photographers extra freedom to re-use their precious collection of full-frame A-mount optics with both cameras, including the newly-announced SAL70200G2α70-200mm F2.8 G SSM II telephoto zoom.

A range of new accessories
New accessories will also be available for the α7 and α7R. The LA-EA4 and LA-E3 mount adaptors for E-mount cameras are compatible with virtually every A-mount lens. The LA-EA4 comes with built-in AF motor and 15-point AF sensor, ensuring speedy, continuous autofocus; while LA-EA3 lets photographers shoot full-frame pictures with A-mount lens. The VG-C1EM grip not only extends shooting stamina via two NP-FW50 batteries, but also provides greater user comfort during vertical shooting.

The BC-TRW Battery Charger gives visual LED confirmation of recharging status and the FA-CS1M off-camera shoe can be used as an off-camera cable by connecting with a Multi Flash Cable. The PCK-LM16 Screen Protector Semi Hard Sheet protects the LCD screen from scratches and dust while allowing clear view even under bright sunshine. The LCS-ELCA premium leather soft carrying case extends the premium quality experience of handling and using the α7/α7R while protecting your camera from scuffs and marks whilst being carried. The new LCS-BBL and LCS-BBM soft carrying cases also ensure the safety of your lenses.

The light, compact new α7 and α7R interchangeable lens full-frame digital cameras from Sony are available for pre-order 26 October to 17 November 2013 at Sony Store and www.sony.com.my, and will be available in Malaysia from end November 2013.

Discover smarter shooting and wireless sharing with the pocket-sized NEX-5T that captures the world in style with DSLR quality

• NFC for easier Wi-Fi connection; One-touch wireless connection with your smartphone , 
• Large Exmor™ APS HD CMOS sensor for pro-quality pictures and Full HD video in an ultra-compact body
• Fast Hybrid AF for crisp, precise tracking autofocus
• Add more functions with growing range of PlayMemories Camera Apps™

Kuala Lumpur, 27 August 2013 – It’s the big sensor that means better pictures and this really is where size matters. Coming soon to Malaysia, the new NEX-5T from Sony packs pro-quality pictures and wireless freedom into a power packed, pocket-sized camera with the limitless creativity of interchangeable lenses.

Slipping snugly into a pocket or bag, it’s the perfect partner for passionate photographers who want DSLR-style images and generous control options with less to carry.

Wi-Fi lets you connect the NEX-5T with your smartphone, PC or TV and wirelessly transfer photos or videos . It’s also the first interchangeable lens E-mount camera from Sony with NFC, giving the extra convenience of One-touch wireless connection with Android smartphones and tablets1 for easy sharing and even remote control of the camera. There’s no set-up needed – simply touch your mobile device against the NEX-5T and a wireless connection’s made instantly. Embedded Smart Remote Control lets you trigger shutter release from your smartphone: it’s great for group shots when you don’t want to be left out of the action.

Inside the NEX-5T is a generously-sized APS-C sensor with 16.1 effective megapixels that grabs more light than the small sensor in ordinary compact cameras. You’ll be rewarded by richly-detailed DSLR-quality stills and Full HD video, with ultra-low picture noise for crisper twilight shots and atmospheric interiors.

Don’t miss those split-second moments, from spontaneous portraits to vibrant street scenes. Advanced Fast Hybrid AF combines phase-detection autofocus to track fast-moving subjects with contrast-detection AF for absolute precision. It’s a winning combination that delivers speedy, accurate focusing in any scene.

And don’t forget – sometimes, it’s all about you. Great self-shot portraits are simple with the tiltable LCD screen that flips up to 180° for a comfortable view with the camera held at arm’s length. Auto Portrait Framing takes the guesswork out of good-looking selfies, cropping your composition for polished results. There’s also a digital level gauge that makes it easy to keep horizons steady and true.

Serious photographers have plenty of opportunities to fine-tune their artistic vision. The NEX-5T offers extra flexibility with its dedicated control dial and assignable Fn button for instant recall of frequently-needed functions.

New PlayMemories Camera Apps
There’s a growing range of downloadable PlayMemories Camera Apps that add more fun and exciting functions to NEX-5T. Pick from a choice of free and paid-for picture effects and handy utilities. It’s a great way to broaden your creative options as your confidence and ambitions increase.

A brand-new Lens Compensation app lets expert users save and apply subtle image corrections for different lenses. Adjustable correction can be applied to compensate for peripheral shading, chromatic aberration and barrel/pincushion distortion.

Smart Remote Control is now updated to Version 2.0, adding Autofocus control directly from the touchscreen of your linked smartphone or tablet (requires installation of latest version of PlayMemories Mobile). There’s even more power over your image with fingertip adjustments for EV compensation, aperture, shutter speed, ISO, and white balance. In addition, MF Assist lets you accurately check focus of portraits and macro shots on your phone or tablet’s large screen.

Also updated, Direct Upload Version 2.0 streamlines photo transfers to social networking services wherever there’s a Wi-Fi hotspot handy . Installing the Flickr Add-on now allows direct image uploads to Flickr.

Co-ordinating Cases and Accessories
A range of optional accessories offers stylish protection for the camera. Exclusively designed in a range of colours to fit the NEX-5T and NEX-5R, the LCJ-EBA is a thin and light Body Jacket that also allows full use of the NFC function offered by the NEX-5T. The LCS-BBK Soft Carrying Case slips easily into a travel bag. The LCS-EMJ Soft Carrying Case features an expandable zipper section to accommodate different sizes of attached lens. The versatile BC-QM1 Battery Charger can quickly charge batteries for recent Alpha and Handycam® models, and also can supply power to your smartphone via USB. The ACC-PFW1 Accessory Kit includes the PCK-LS1EM LCD Protect Sheet to keep fingerprints at bay, plus the VF-K405MP MC Protector (40.5mm diameter) and NP-FW50 Rechargeable Battery Pack.

Specifications Sheet

	NEX-5T
General	Camera Type	Interchangeable lens digital camera
	Lens compatibility	Sony E-mount lenses
Image Sensor	Type	APS-C type (23.5 x 15.6mm), ExmorTM APS HD CMOS sensor
	Number of pixels (effective)	Approx. 16.1 megapixels
Recording system (still image)	Recording format	JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
	Image quality modes	RAW/RAW+JPEG/JPEG Fine/JPEG Standard
	Picture Effect	11 types (15 variations): Posterization (Color, B/W), Pop Color, Retro Photo, Partial Color (R,G,B,Y), High Contrast Mono, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Mono, Miniature
Recording system (movie)	Recording format	AVCHD format Ver. 2.0 compliant
		MP4
	Video compression	MPEG-4 AVC/H.264 MPEG-4 AVC/H.264
	Audio recording format	Dolby Digital (AC-3) 2ch MPEG-4 AAC-LC 2ch
Movie recording system (AVCHD)	1920 x 1080(50p, 28M, PS)	Approx.28Mbps(Max bit-rate)
	1920 x 1080(50i, 24M, FX)	Approx.24Mbps(Max bit-rate)
	1920 x 1080(50i, 17M, FH)	Approx.17Mbps(Average bit-rate)
	1920 x 1080(25p, 24M, FX)	Approx.24Mbps(Max bit-rate)
	1920 x 1080(25p, 17M, FH)	Approx.17Mbps(Average bit-rate)
Recording system	Media	Memory Stick PRO Duo/Memory Stick PRO-HG Duo/Memory Stick XC-HG Duo/SD memory card/SDHC memory card/SDXC memory card
Focus system	Type	Fast Hybrid AF(phase-detection AF/contrast-detection AF)
	Focus point	99 points(phase-detection AF)/25 points(contrast-detection AF)
	Tracking Focus	Yes
Exposure control	ISO sensitivity (Recommended Exposure Index)	Still images: ISO100 to 25600, AUTO (ISO100 to 3200), Movies:ISO100 to 6400 equivalent, AUTO(ISO100 to 3200 equivalent)
LCD screen	Type	7.5cm (3.0-type) wide type TFT
	Touch panel	Yes, pressure-sensitive type
	Number of dots (total)	921,600 dots
	Adjustable angle	Up by approx. 180 degrees, Down by approx. 50 degrees
Other Features		Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Superior AUTO; Sweep Panorama (2D); Auto HDR; DRO; Hand-held Twilight; Creative Styles; Photo Creativity;  Wi-Fi; USB Charge; PlayMemories Camera Apps (in qualifying countries); NFC
Digital zoom	Smart zoom (Still images)	M:approx. 1.4x, S:approx 2x
	Digital zoom (Still images)	Approx. 4x
	Digital zoom (Movie)	Approx. 4x
SteadyShot™ INSIDE	Type	Not supported (image stabilization supported on lens
Drive	Speed (approx., max.) *1	Continuous mode: max. 3 fps
		Speed Priority Continuous shooting: max. 10 fps
Power	Still images *	Approx. 330 images (CIPA standard)
Dimensions	mm (WxHxD) excluding protrusions	Approx. 110.8mm x 58.8mm x 38.9mm

*1 Varies according to shooting conditions or memory card used