Samsung injects a dose of gold and electric blue into the GALAXY S5

Consumers continue to power up their lives with Samsung's latest smartphone

KUALA LUMPUR, Malaysia, 26 May 2014 – The perforated pattern on the back cover of the newly-launched GALAXY S5 smartphone is now given a brand new look through the arrival of two new colour variants – gold and electric blue.Samsung Malaysia Electronics today announced the availability of both colours.

Lee Dong Yong, President of Samsung Malaysia Electronics said: "The introduction of the two colour variants continues to emphasise the iconic design of the GALAXY S5. We hope to create opportunities for our consumers to improve their everyday lives, be it through a fashion trend, a favourite feature or simply, a holistic smartphone experience. This fuels our desire to deliver people-inspired innovation with essential features for day-to-day use."

With the advanced camera on the GALAXY S5, users can capture precious memories with professional-like picture quality. Its 16MP camera allows users to rapidly shot images, thanks to the fast auto focus speed of up to 0.3 seconds. The advanced High Dynamic Range (HDR) feature reproduces natural light and colour to ensure photos taken are as close to what we see through our eyes. Meanwhile, the Selective Focus allows users to blur background objects and patterns, leaving the main subject of the photo focused and become the centre of attention, just as how a professional photographer would have shot it.

The GALAXY S5 also boosts faster network connectivity, with the most advanced 4G LTE performance. Zealous movie fans can now download their favourite movies faster than before. The new Download Booster function combines WiFi and LTE to boost data speed for faster upload and download, especially for large files like music, videos and images.

On top of that, the GALAXY S5 doubles as a fitness tool with a built-in heart rate sensor and an enhanced S Health app that serves as a personal fitness tracker, via tools such as a pedometer, diet and exercise records. It is akin to having your very own coach who monitors your diet and keeps track of your exercise records so that you are in good shape.

The GALAXY S5 is ready to take on the world, and equipped with vital tools to ensure that consumers can use the device with ease, be it rain or shine, coffee spill or even toilet accidents. An IP67 certification on the GALAXY S5 renders it dust and water-resistant up to 1 metre for 30 minutes, which offers a security blanket for consumers in moments of unavoidable minor accidents.

The Samsung GALAXY S5 retails for RM2,399 and is available in four colours – black, white, gold and electric blue – at all Samsung Experience Stores and authorised retailers.

For multimedia content and more information about the Samsung GALAXY S5, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

Brazil beckons as Samsung kicks off GALAXY 11 Campaign

Samsung lines up exciting prizes for Malaysian football fans

KUALA LUMPUR, Malaysia, 16 May 2014 – Samsung Malaysia Electronics is giving all new owners of the GALAXY S5 the chance to win a series of delightful prizes from 15 May to 15 June 2014, as part of its GALAXY 11 global marketing campaign. The prizes include flight tickets to Brazil, the recently launched 55-inch Samsung Curved UHD TV or limited edition GALAXY 11 footballs.

"We are thrilled to provide fans with new and exciting ways to participate in the GALAXY 11 campaign throughout the football season," said Ng Long Shyang, Vice President, IT & Mobile Business Unit at Samsung Malaysia Electronics. "Through the GALAXY 11 platform, we hope to fuel Malaysians' passion and enthusiasm for football, and our current promotion is our way to reward these fans, and spur them to delve deeper into the spirit of the upcoming football season."

GALAXY 11 is Samsung's multi-platform fantasy-layered global marketing campaign that tells the story of 13 top-class football players from around the world, who attempt to save the planet from alien domination in a 'winner takes Earth' match on a virtual football pitch this summer. The campaign has embarked on the next phase – 'GALAXY 11 Team Training', designed to stimulate fans' imaginations, inspire engagement and utilise the newest Samsung GALAXY devices to unlock entertaining moments and experiences.

World Tour for GALAXY 11
Another way that fans can get immersed in the campaign is to visit the GALAXY 11 World Tour taking place at the Orange Atrium Concourse, Sunway Pyramid Shopping Mall from 12 to 22 June. There will be an interactive studio that allows football enthusiasts to train and play like the GALAXY 11 team through entertaining programmes and experiences with the latest Samsung devices – GALAXY S5, Gear 2 and Gear Fit.

GALAXY 11-Themed Mobile Games
To provide fans with the chance to test their own virtual football skills, Samsung today released four new GALAXY 11-themed mobile games. 'The Match: Striker Soccer GALAXY 11', available to GALAXY S5 and all Android users, enables fans to play as the GALAXY 11 and take on the alien team for prizes that will be awarded to individual players on a weekly basis. Three other new games, GALAXY 11 'Cannon Shooter', 'Soccer Wars', and 'Shooting Soccer', specially made for GALAXY device users, will help provide an ultimate football experience to fans around the world.

GALAXY S5 Roadshows in Malaysia
To introduce the addition of two extra colours to the GALAXY S5 – electric blue and gold – Samsung will be holding a series of roadshows in Malaysia. Consumers will have first-hand experience with the latest GALAXY smartphone, as well as the wearable devices – the Gear 2 and Gear Fit. The roadshow schedules are as follows:

 

Location Region Period   

Mid Valley Central 19 to 25 May   

Setia City Mall Central 21 to 25 May   

1-Utama Central 21 to 25 May   

Mydin Seremban Central 16 to 18 May   

City One Megamall East Malaysia 16 to 18 May   

Plaza Merdeka East Malaysia 16 to 18 May   

Suria Sabah Shopping Mall East Malaysia 30 May to 1 June   

1st Avenue Northern 23 to 25 May   

Alor Setar UTC Mall Northern 29 May to 1 June   

Aeon Tebrau City Southern 20 to 25 May   

Sutera Mall JB Southern 23 to 25 May   

City Square Southern 26 May to 1 June   

Mahkota Parade Southern 29 May to 1 June  

Consumers who purchased a Samsung GALAXY S5 can submit their entries at http://www.samsung.com/my/galaxy11. The grand prize is a pair of tickets to Brazil worth up to RM20,000. There are also five units of the Samsung Curved UHD TV worth RM15,999 each to be given away. The first 10,000 consumers who submit their entries will take home a limited edition GALAXY 11 football.
The Samsung GALAXY S5 retails for RM2,399, while the Gear 2 and Gear Fit are at RM799 and RM599 respectively. They are available at all Samsung Experience Stores and Samsung authorised dealers.

For further information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at http://www.facebook.com/samsungmobilemalaysia.

Samsung Malaysia Surprises 55 Selected Owners of GALAXY S5

Telco partners and Samsung Brand Stores hand goodies and perks to eager new owners
 
KUALA LUMPUR, Malaysia – April 11, 2014 – Samsung Malaysia Electronics rewarded 55 selected fans with a special gift worth RM200 each at five selected locations in Klang Valley and Penang, in conjunction with the consumer launch of the GALAXY S5. These 55 fans were chosen from Celcom Blue Cube and DiGi Concept Store at Sunway Pyramid Shopping Mall, Maxis Centre at Suria KLCC, Samsung Experience Store at The Gardens Mall and Gurney Paragon Mall Penang.

Lee Dong Yong, President of Samsung Malaysia Electronics said: "We are excited to be here today to thank our loyal customers for their enduring support all these years. As such, we decided to select 55 fans to represent the 5 core pillars of the GALAXY S5, which are fun, fit, life, speed and style.

Lee Dong Yong, President of Samsung Malaysia Electronics and Wilson Wee, Managing Director of Welfon Telecommunication Sdn. Bhd. at the Samsung Experience Store in The Gardens Mall.

"The GALAXY S5 is Samsung's people-inspired smartphone to complement every aspect of our consumers' lifestyles. We look forward to designing more innovative products that resonate with the needs of our consumers," Lee elaborated.

The GALAXY S5, Gear 2 and Gear Fit are available for purchase at all Samsung Experience Stores nationwide, as well as Samsung's telco partners - Celcom, DiGi and Maxis. Meanwhile, the devices will be available at all Malaysian retailers by the end of the month, joining the shelves of 125 countries including the US, Europe, Middle East, Latin America and most Asian markets. The GALAXY S5 retails at RM2,399, while the Gear 2 and Gear Fit are priced at RM899 and 599 respectively.

For more information, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.

CELCOM ENHANCES YOUR LIFE WITH THE NEW SAMSUNG GALAXY S5

Be among the first 200 customers to get either a Samsung GALAXY Tab 3 Lite
or Samsung GALAXY Y Neo for a RM55 when signing up with Celcom First plans

KUALA LUMPUR, 9 April 2014 – Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in Malaysia, is thrilled to offer its customers another Samsung flagship smartphone, the Samsung GALAXY S5 bundled with attractive mobile voice and data plans that work best with Celcom Territory’s stable, fastest and widest nationwide mobile network.

To celebrate the latest addition to Celcom’s world of smartphones, customers can look forward to the launch of the Samsung GALAXY S5 at all Celcom Blue Cubes and Celcom Xclusive nationwide on Friday, 11 April 2014. The Samsung GALAXY S5 will be offered from as low as RM988 with Celcom First Voice + Data mPro bundle plans. The first 200 customers to visit the launch at Bluecube Sunway Pyramid will get an exclusive privilege to either own a Samsung GALAXY Tab 3 Lite or Samsung GALAXY Y Neo at only RM55 when signing up with Celcom First and mPro plan.

Celcom hosted a preview night of Samsung GALAXY S5 for its  Celcom First Elite customers. Tn. Syed Md Najib Syed Md Noor, Chief Customer Services and Retail (third left), En. Zalman Aefendy Zainal Abidin, Chief Marketing Officer (fourth left) together with Celcom Management and Samsung Management accompanied by models at Celcom First Elite preview night for Samsung GALAXY S5.

Commenting on the upcoming launch, Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad, said, “The much anticipated Samsung GALAXY S5 fits perfectly into the reliable network coverage within Celcom’s Fastest Territory as its features aims to deliver the capabilities that matter most to our consumers. With a whole range of customised Celcom plans and bundles that will appeal to any customers, the Samsung GALAXY S5 is a welcome addition to our extensive range of smartphone choices that will give our customers the best mobile experience for their ever-evolving digital lifestyles.”

Celcom First Elite customers paying close attention to the model showcasing the new Samsung GALAXY S5.

The Samsung GALAXY S5 runs on a 2.5GHz Quad-Core Snapdragon 801 processor with 2GB of RAM, on the latest Android 4.4 KitKat. The smartphone’s 16MP camera is further enhanced with new features including Real-time HDR. The inclusion of health features such as the heart rate sensor and the enhanced S Health app in the Samsung GALAXY S5 makes it unique as it encourages customers to lead a healthier lifestyle.

Jojo Struys (right) is also customer of Celcom First Elite came to Samsung GALAXY S5 preview night.

Customers can expect high speed connectivity with the new Samsung GALAXY S5 as it also comes with 4G LTE support. With Celcom’s lightning fast 4G LTE, users of the new Samsung flagship smartphone can enjoy clear HD videos and seamless online video streaming as well as more added fun while playing their favourite games online. Celcom is committed to providing the fastest LTE network to its customers as clearly demonstrated by its investment of RM923 million for CAPEX in 2013, the highest in the industry, mainly on network modernization, LTE and IT transformation. Celcom will be investing another RM1 billion this year in CAPEX to improve network quality and capacity to offer better customer data experience.

Mr. Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad.

Customer satisfaction and giving the best customer experience have always been the core of Celcom’s business. Celcom recently organised a preview night of the Samsung GALAXY S5 for Celcom First Elite customers where they had the opportunity to be the first to reserve, experience and own the latest Samsung flagship smartphone which is one of the brand promises of Celcom First Elite offered by First Access.

To further enhance the overall customer experience, Celcom is launching three loyalty programs later today, namely Club Celcom First, XClub and FRENZ Club to provide instant rewards and more value to Celcom customers who subscribe to Celcom First, Xpax and Celcom FRENZ plans.

For more information on Samsung GALAXY S5, please visit Celcom’s website http://www.celcom.com.my

Samsung offers a Global Preview of GALAXY S5 and Gear devices prior to Launch

GALAXY S5, Gear 2 and Gear Fit available for pre-order and hands-on demos in more than 61 markets to celebrate Samsung’s global flagship launch

Seoul, Korea – March 21, 2014 – Samsung GALAXY S5, Gear 2 and Gear Fit are on display and available for pre-order at more than 1,400 shops around the world beginning on March 21, 2014. The preview offers an advanced experience of GALAXY S5, Gear 2, and Gear Fit, with the help of dedicated GALAXY Specialists who will be showcasing the unique new features including rich tone HDR camera, finger print recognition, and Heart Rate Monitor.

“The new GALAXY S5 and Gear devices are designed for what matters most to our consumers,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics.  “We listened closely to our consumers when designing these products, and we want to give as many customers as possible the enough chance to experience of GALAXY S5, Gear 2, and Gear Fit before they purchase.”

The global preview takes place at Samsung Experience Stores, mobile carrier stores, and key retailer stores across 61 countries. Beginning with the United States and Switzerland on March 21, the special first look experience will be expanded to the remaining 59 markets including Brazil, China, Germany, and United Kingdom.

The GALAXY S5, Samsung’s newest flagship smartphone, combines an advanced camera, the fastest network connectivity, dedicated fitness tools and enhanced device protection features to deliver the ultimate mobile experience to the market today. The device was announced at Samsung UNPACKED 2014 on February 24, and will be available globally on April 11, 2014.

Samsung also announced three new additions to the Gear series at Samsung UNPACKED: the Gear 2, Gear 2 Neo, and Gear Fit. The Samsung Gear 2 and Gear 2 Neo offer consumers enhanced connectivity and a completely integrated approach for the most personal wearable experience. The Samsung Gear Fit, featuring the industry’s first curved Super AMOLED display, offers the unmatched convenience of Samsung Gear technology with the most comprehensive fitness tools available today, empowering consumers stay physically active without sacrificing personal style or mobile connectivity. The Gear devices will also be available globally on April 11, 2014.

For multimedia content and more information about the Samsung GALAXY S5 and the Gear devices in Malaysia, please visit www.samsung.com/my or visit Samsung Mobile Malaysia Facebook page at https://www.facebook.com/samsungmobilemalaysia.