Samsung Introduces the GALAXY S III, the Smartphone Designed for Humans and Inspired by Nature

Effortlessly smart and intuitively simple, Samsung GALAXY S III reveals a new concept of smartphone

London, UK—May 3, 2012—Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the third generation GALAXY S, the GALAXY S III. Designed for humans and inspired by nature, the GALAXY S III is a smartphone that recognizes your voice, understands your intention, and lets you share a moment instantly and easily.

This sleek and innovative smartphone has the enhanced intelligence to make everyday life easier. With Samsung GALAXY S III, you can view the content like never before on the device’s 4.8 inch HD Super AMOLED display. An 8MP camera and a 1.9MP front camera offer users a variety of intelligent camera features and face recognition related options that ensure all moments are captured easily and instantly. Samsung GALAXY S III is powered by Android™ 4.0, Ice Cream Sandwich, with greatly enhanced usability and practicality to make life easier. Packed with intuitive technology, the GALAXY S III delivers a uniquely personalized mobile experience that refuses to be compromised.“With the GALAXY S III, Samsung has maximized the consumer benefits by integrating superior hardware with enhanced smartphone usability,” said JK Shin, President and Head of IT & Mobile Communications Division at Samsung. “Designed to be both effortlessly smart and intuitively simple, the GALAXY S III has been created with our human needs and capabilities in mind. What makes me most proud is that it enables one of the most seamless, natural and human-centric mobile experiences, opening up a new horizon that allows you to live a life extraordinary.”

Introducing Natural Interaction

The GALAXY S III enhances the interaction experience between the device and user. Smart enough to detect your face, voice and motions, the GALAXY S III adapts to the individual user to provide a more convenient and natural experience. With the innovative ‘Smart stay’ feature, the GALAXY S III recognizes how you are using your phone – reading an e-book or browsing the web for instance – by having the front camera identify your eyes; the phone maintains a bright display for continued viewing pleasure.The GALAXY S III features ‘S Voice,’ the advanced natural language user interface, to listen and respond to your words. In addition to allowing information search and basic device-user communication, S Voice presents powerful functions in regards to device control and commands. When your phone alarm goes off but you need a little extra rest, just tell the GALAXY S III “snooze.” You can also use S Voice to play your favorite songs, turn the volume up or down, send text messages and emails, organize your schedules, or automatically launch the camera and capture a photo.

In addition to recognizing your face and voice, the GALAXY S III understands your motions to offer maximized usability. If you are messaging someone but decide to call them instead, simply lift your phone to your ear and ‘Direct call’ will dial their number. With ‘Smart alert,’ the GALAXY S III will also save you from trouble by catching any missed messages or calls; your phone will vibrate to notify missed statuses when picked up after being idle.

Easy and Instant Sharing

The Samsung GALAXY S III is more than a personal device that can be enjoyed by one user - it wants you to share and experience smartphone benefits with family and friends, regardless of where you are. With the new ‘S Beam,’ the GALAXY S III expands upon Android™ Beam™, allowing a 1GB movie file to be shared within three minutes and a 10MB music file within two seconds by simply touching another GALAXY S III phone, even without a Wi-Fi or cellular signal. The ‘Buddy photo share’ function also allows photos to be easily and simultaneously shared with all your friends pictured in an image directly from the camera or the photo gallery.With ‘AllShare Cast’, users can wirelessly connect their GALAXY S III to their television to immediately transfer smartphone content onto a larger display. ‘AllShare Play’ can be also used to instantly share any forms of files between GALAXY S III and your tablet, PC, and televisions regardless of the distance between the devices. Under AllShare Play is also the ‘Group Cast’ feature that allows you to share your screen among multiple friends on the same Wi-Fi network; you can make comments and draw changes at the same time with your co-workers, witnessing real-time sharing on your individual device.

Human-centric Design with Uncompromised Performance

The GALAXY S III not only presents features with enhanced usability, but also provides an ergonomic and comfortable experience through its human-centric design. Its comfortable grip, gentle curves, and organic form deliver a rich human-centric feel and design. Inspired by nature, its design concept is the flow and movement of nature. The elements of wind, water and light are all evoked in the physical construct of the GALAXY S III. In its essence, the minimal organic design identity is reflected in the smooth and non-linear lines of the device. Available in Pebble Blue and Marble White at launch, Samsung will introduce a variety of additional color options.

With a 4.8” HD Super AMOLED display, the GALAXY S III offers a large and vivid viewing experience. Samsung Mobile’s heritage Super AMOLED display even enhances to HD and 16:9 wider viewing angles. To ensure faster content sharing and connectivity, the GALAXY S III offers Wi-Fi Channel Bonding which doubles the Wi-Fi bandwidth.

The GALAXY S III also sports a range of additional features that boost performance and the overall user experience in entirely new ways. It introduces ‘Pop up play,’ a feature that allows you to play a video anywhere on your screen while simultaneously running other tasks, eliminating the need to close and restart videos when checking new emails or surfing the Web. Its 8MP camera features a zero-lag shutter speed that lets you capture moving objects easily without delay – the image you see is the picture you take. With the ‘Burst shot’ function that instantly captures twenty continuous shots, and the ‘Best photo’ feature that selects the best of eight photographs for you, the GALAXY S III ensures users a more enhanced and memorable camera experience. HD video can be recorded even with the 1.9MP front-facing camera, which you can use to capture a video of yourself. Improved backside illumination further helps to eliminate blur in photos that result from shaking, even under low lights.

Mobile payment is also accessible with the device through advanced Near Field Communication (NFC) technology. The gaming experience is enhanced through ‘Game Hub,’ providing access to numerous social games, while Video Hub brings users high quality TV and movies. Furthermore, Samsung Music Hub will offer a personal music streaming service. Game Hub, Video Hub and Music Hub will be introduced in select countries initially and soon rolled out to global markets.

The Samsung GALAXY S III will be available from the end of May in Europe before rolling out to other markets globally.

For multimedia content and more detailed information, please visit www.samsungmobilepress.com.

Norton 2013 Public Betas Now Available

Betas Deliver Windows 8 Compatibility and New Cloud-based Technologies to Keep Consumers Safe

Kuala Lumpur – May 4, 2012 – Today Norton by Symantec (Nasdaq: SYMC) released the 2013 public betas of the award-winning Norton Internet Security, Norton AntiVirus and Norton 360. Available for free download from the Norton beta website, these products are designed for compatibility with the Windows 8 Consumer Preview, in addition to Windows 7, Windows Vista and Windows XP.

With the 2013 betas, Norton continues to leverage the power of the cloud to keep consumers safe in all they do online – whether browsing, socializing or shopping. In addition to delivering core protection via the cloud, the betas now include improved cloud-enabled features such as Norton Management, Norton Identity Safe and online backup[1], which allow consumers to conveniently manage their security and keep their personal information safe, anywhere, anytime.

The 2013 betas are designed to outperform the award-winning previous versions which already lead the industry in both protection[2] and performance[3]. In addition to delivering best-in-class core security technologies and a seamless user experience, the betas include key enhancements including:

- Metro App Protection – New protection capabilities provide security for consumers using Windows 8 Metro apps.

- Next Generation Firewall Protection[4] – Norton’s award-winning Insight technology has been incorporated into the Norton firewall to improve the ability to detect and block malicious network activity including botnet activity which attempts to steal consumers’ personal information.

- Bandwidth Monitoring – Increased intelligence and improved integration with the operating system will help consumers avoid costly data overage fees by limiting non-critical updates on bandwidth sensitive networks.

Beta Availability

Norton Internet Security, Norton AntiVirus and Norton 360 deliver the industry’s leading PC protection and top-rated performance, and play an integral part in furthering the Norton commitment to protecting consumers across all aspects of their digital lives. All three betas are available for free download now at the Norton Beta Center. Beta testers are encouraged to share feedback and discuss their product experiences in our online Norton Public Beta Forum. For more information about Norton and Windows 8, visit http://us.norton.com/windows8/promo.

MyIX Extends Network Connectivity to Peer with Content Providers

The Malaysia Internet Exchange (MyIX) extends its peering network to facilitate direct connectivity of local ISPs with world’s largest Internet content providers

KUALA LUMPUR, May 04, 2012- The operator of Malaysia’s sole neutral Internet Exchange, MyIX – also known as ‘Persatuan Pengendali Internet Malaysia’, today announces the extension of the Exchange’s existing peering network for easy connectivity with leading content providers.
According to MyIX Chairman Chiew Kok Hin, MyIX’s decision to extend the Exchange’s reach is to benefit MyIX members who now can have direct connectivity with some of the leading content providers.

“With this extension our members can have direct connectivity with the world’s leading social media provider and the world’s largest online store,” says Chiew.

He explains that with direct connectivity to these global content providers, MyIX members will have an option to lower their operational costs by bypassing longer and more expensive Internet data traffic routes.

“This extension will allow our member to improve the user experience of their Internet service, thanks to the direct peering with these global content providers via the national Exchange.”
Currently MyIX has 49 members consisting of local ISP and content providers, who leverage the national Internet exchange as ply route for their domestic Internet data.

“With the link extension of MyIX, we expect more members to sign up over the next 12 months as more of them will be able to appreciate the significant cost and performance advantage that the national Exchange provides to their Internet business,” says Chiew.

“Cost savings is the key benefit especially to the smaller members, as a substantial percentage of the internet local traffic is routed via MyIX to reduce their dependency on expensive international bandwidth links. MyIX will continue to play a crucial role in making Malaysia a leading option for the efficient routing of Internet traffic in the ASEAN region.”

MyIX扩展网络连接予内容供应商
大马互联网交换中心（Malaysia Internet Exchange， MyIX）扩展其对等网络，将本地互联网服务商直接连接上世界上最大的互联网内容供应商

吉隆坡，04讯-全马中立互联网交替中心，Malaysia Internet Exchange, MyIX （又被称为“Persatuan Pengendali Internet Malaysia， 大马互联网连接团体），今天宣布为本地互联网服务商推出与国际内容供应商的网络连接扩展。

据MyIX主席周国兴表示，MyIX决定延长其业务范围，是为了让更多MyIX成员可受益， 与一些领先的内容供应商直接连接。

“有了这次的扩展，我们的成员可以与世界领先的社交媒体供应商和世界上最大的网路商店直接连接，”周国兴说道。

他解释说，MyIX成员将能通过与这些全球性的内容供应商直接连接，并绕过原本较长较昂贵的互联网数据交通路线， 进而降低他们的经营成本， 并改善其互联网服务。

目前， MyIX有49名成员，其中包括本地一些互联网服务和内容供应商，运用国家互联网交替中心，作为其在国内的互联网数据层路由。

“随着MyIX的链路扩展，我们期待在未来12个月内会有更多的成员加入，让国家互联网交替中心为更多网络服务商的业务获得显着的成本效应和更强的性能表现，”周国兴说道。

“节约成本是其关键好处，尤其是对于规模较小的成员，作为一个本地互联网流量相当大的比例是通过MyIX路由，以减少对昂贵的国际宽带的依赖。 MyIX将继续发挥了其至关重要的角色，让大马成为在东盟地区领先的互联网交通效率路由选项。”

Groupon puts smiles on the children of HOPE Worldwide

40 children from HOPE Worldwide experience the underwater world of Aquaria KLCC

KUALA LUMPUR, 17 April 2012 – 30 volunteers from Groupon Malaysia were paired up with 40 children from HOPE Worldwide for a fun day out at Aquaria KLCC, where they enjoyed close encounters with some of the most amazing aquatic creatures in the world.

“It has always been our mission at Groupon to enable people to enjoy amazing life experiences and today we look forward to bringing excitement to the children of HOPE Worldwide,” said Anisha Sasheentaran, Chief Talent Officer of Groupon Malaysia.To provide the children with an extra amount of fun, Groupon went a step further by preparing a special discovery hunt challenge in Aquaria KLCC, where children were given riddles to enhance their learning experiences on aquatic animals. The children were amazed and thrilled by the 90 meter underwater tunnel walkway below the city center which helped them to learn more about the world’s most fascinating sea creatures.

“The children were enthusiastic during the discovery hunt and were impressed by the magic performance put on by one of the Groupon staff. We are grateful when organisations like Groupon come forward to assist us in providing joyful moments for these children. The children enjoyed a day of fun and happiness, and I believe memories made today would definitely be cherished for years to come,” said Katy Lee, Executive Director of Hope Worldwide Malaysia.
“Our little partners from Hope Worldwide were asked to call us ‘teacher’ as our mission for the day was to teach them about aquatic creatures. At the end of the day, the table turned as these children were the ones who taught and reminded us of the bigger lessons in life, which is appreciation of life through their positive attitude and genuine love through their interaction with us. Spending our weekend with these children was worthwhile and we are eager to do more of such activities moving forward,” Anisha added.Hope Worldwide is an international, non-profit and non-religious organization which seeks to provide assistance to children in need from around the world. Originally starting out with 3 programs in 1991 Hope Worldwide now operates 150 support programmes spanning a hundred countries worldwide. Feel free to learn more about Hope Worldwide’s activities in Malaysia or on how you can contribute by contacting them at www.hopeww.org.my, blog.hopeww.org.my, on Facebook at https://www.facebook.com/hopewwkl, on Twitter at @HOPEwwMsia or by calling +603- 2141 1550.

AIMS Group Achieves Dual Certification Milestones

AIMS Group succeeds dual ISO certifications in hopes of increasing revenue growth

KUALA LUMPUR, May 3, 2012–AIMS Group announced today that they have achieved two ISO certifications: ISO 9001: 2008 for Quality Management System and ISO 27001:2005 for Information Security Management Systems.

These internationally recognized certifications are awarded to organizations that has implemented and followed a comprehensive system that addresses all areas of an organization’s operations.CEO of AIMS Group, Mr. Chiew Kok Hin says, “With these certifications, it is a statement of assurance to our valued customers that the facilities and functionalities of our data centre is more than equipped to deliver quality, efficient management and stringent data security.”

“Both the achievements will further motivate AIMS to continue improving our processes. At present, we are pursuing for yet another certification; the ISO/IEC 20000.”

He further reiterated, “I am very pleased that we have achieved these certifications as we have always taken our responsibilities for securing sensitive information seriously, especially where customer data is concerned. We hope that in working to comply with the ISO standards will streamline processes and operations ensuring top notch quality services and solutions to our customers. In addition, we also hope that the certifications will also be viewed as an indication to a growth in revenue.”

These certifications exhibits AIMS’ commitment to lead by example, by continuing to comply with specific standards it demonstrates data integrity which is pertinent to AIMS, standing as the most densely populated carrier neutral data centre in the country.

According to SIRIM as of end of December 2009, at least 1,064,785 ISO 9001 certificates had been issued in 178 countries and economies while ISO/IEC 27001 certifications has reached almost 13,000 in 117 countries. With the ISO 27001 certification, AIMS Group has joined the ranks of 40 other companies in Malaysia as of mid-2011, that are ISO/IEC 27001 certified. Their certification is aligned with the government call for ISO/IEC 27001 certification primarily for critical information infrastructure.

AIMS集团取得双认证
大马领先的中立数据中心AIMS通过体系认证加强质量管理和资料安全管理
AIMS集团成功取得双ISO认证，翼增加营业额

吉隆坡，16日讯 - AIMS集团今天宣布，他们已经成功获取了两项ISO认证， 分别为ISO9001：2008质量管理体系和资料安全管理体系的ISO27001:2005认证。

这些被授予国际认可的认证是专发布予已实施和遵循一个综合系统来解决组织以内的所有业务领域的组织。

AIMS集团总裁周国兴表示，“这些认证是对我们尊贵的客户的保证声明，已证我们的数据中心的设施和功能配备提供优质，高效和严格的数据安全管理。”

“今日所取得的成就将进一步推动AIMS继续进步。目前，我们也正在追求另一项ISO / IEC20000的认证。”

他还强调，“我很高兴，我们已经取得这些认证，我们一直都视保护资料为最关键的的责任，特别是在有关客户的数据。我们希望通过符合ISO标准将能简化流程和操作，确保提供一流的质量服务和解决方案予客户。此外，我们也希望认证可被视为一个收入增长的指标。”

这些认证诠释了AIMS的承诺，以身作则，继续保持数据的完整性-这也是AIMS在该国内作为中立数据中心的具体标准。

据SIRIM统计， 截至2009年12月底，至少1，064，785张 ISO 9001证书已发出予178个国家和经济体系，而ISO/ IEC27001认证书已发出近13，000张到117个国家。凭着ISO27001认证书，AIMS集团也在截至2011年年中， 加入了其他40个在大马拥有此证书的公司的行列。此ISO/ IEC 27001认证也同时响应着政府对于关键信息基础设施的品质认证的号召。

Microsoft and MSC Malaysia to boost Cloud ecosystem for SMEs through the Azure Power Program

RM1.1 million injected to accelerate made-in-Malaysia software and services in the Cloud

Kuala Lumpur, 3 May 2012 – MDeC together with Microsoft Malaysia today announced their partnership in the MSC Malaysia Cloud On-Boarding Program to accelerate the development and production of made-in-Malaysia software and services in the Cloud, in response to the growing impetus to increase the competitiveness of Malaysian small-and-medium businesses (“SMEs”) through Cloud Computing adoption. The partnership, in the form of The Azure Power Program, will see an investment of RM1.1 million to boost the Cloud ecosystem for SMEs.

“As Malaysian companies prepare to engage and compete on a global level, they are also flocking to the Cloud for its advantages to scale on demand and achieve greater productivity. Research done by Forrester Consulting has found that 64 percent of Malaysian companies are either currently using or actively planning cloud initiatives. It is against this backdrop that MDeC welcomes Microsoft’s Azure Program as one of the key infrastructure partner into the MSC Malaysia Cloud Onboarding Program (COP). The core aim of the MSC Malaysia Cloud Onboarding Program is to prepare the Malaysian Cloud ecosystem by supporting the local software economy through enabling local independent software vendors (“ISVs”) with the skills, mindset and technology they need to provide world-class Cloud-powered software and services,” said Dato' Badlisham Ghazali, Chief Executive Officer of government ICT agency Multimedia Development Corporation (“MDeC”).Partnership for Azure Power Program - Datuk Badlisham Ghazali and Ananth Lazarus.

With this partnership, the Microsoft Azure Program will be a key industry partner in the MSC Malaysia Cloud Onboarding Program, designed to provide comprehensive end-to-end assistance for Malaysian ISVs to develop and produce Cloud-based software and services on Microsoft’s open and flexible Windows Azure platform. The Windows Azure platform allows developers to build applications using various programming languages that they are already familiar with, like Microsoft’s .Net and Visual Studio as well as Python, Ruby, Eclipse, Java, and PHP.

“Today, we take one more step forward in transforming Malaysia together. A thriving local software economy with flourishing Malaysian ISVs is another major component towards a technologically advanced, globally competitive, developed Malaysia by the year 2020. Microsoft is pleased to be able to contribute such best-in-class expertise, insight and technology to Malaysian ISVs and businesses to harness the power of the Cloud. In fact, only Microsoft has the experience, depth and breadth to assist Asian companies – from SMBs to large enterprises – in their journey to the Cloud,” declared Ananth Lazarus, Managing Director, Microsoft Malaysia.
Microsoft Azure Power Program ISVs.

The entire program comprises three steps. The first step of the program is known as the Cloud Onboarding Phase, which helps ISVs accelerate their transition to the Cloud-based business models along with comprehensive technical training and assistance.

“This first step is particularly important because most ISVs assume that providing Cloud services merely means putting applications and solutions on the web. However, there is more to that as ISVs need to undergo a fundamental paradigm shift towards a software-as-a-service (“SaaS”) business model, which has its own considerations for pricing, cost of ownership and value propositions. That is why this program goes beyond providing the technological infrastructure to also include business content training,” explained Ananth Lazarus.

Once ISVs have completed the first step, they move on to the next step called the SaaS Acceleration Phase, which is designed to reduce initial operation costs and risks. Here, ISVs can receive up to RM27,000 worth of subscription funding for Microsoft’s Windows Azure platform to develop their application and solution products. ISVs completing this second step will also receive product certification to help them establish credibility in preparation of going to market.

With products ready to market, ISVs will then be taken through the third step, called the Cloud to Market Phase, which seeks to assist ISVs in bringing their products to market. Here, ISVs will receive the necessary commercialization support to create visibility and to market their products on a local and global level.

Malaysian ISVs are quickly catching on to the business potential of Cloud-related services, which global market intelligence firm IDC estimates to be an RM138 billion (US$45 billion) industry by 2013. Gartner, another global industry analyst predicts that by 2012, 80% of Fortune 1000 enterprises will be using some Cloud Computing services while 20% of businesses will own no IT assets of their own.

Netster Consulting Group, a Malaysian ISV offering a Cloud-based Customer Relationship Management (CRM) Solution called Claritas CRM (www.claritascrm.com), concurs that the Azure Power Program will provide vital assistance towards preparing the local software economy for global competition. “When it comes to the Cloud, there are no real borders for competition – it’s the world wide web! The Azure Power Program will help provide the necessary business acumen and financial assistance that lowers the barriers of entry to the Cloud,” said Kelvin Leow its Executive Director.

The Azure Power Program is open to MSC Status companies all stages from start-ups to established ISVs. To participate, ISVs need to complete an application form with the necessary supporting documents to the Program Center at azurepower@crystaledge.net, call 03-6205 3389 or fax 03-6205 5513.

For more information on Windows Azure, please visit: www.microsoft.com/windowsazure/windowsazure.

Intel Malaysia Eco-Walks the Eco-Talk

Ongoing environmental initiatives make their mark

PENANG, May 5, 2012 – Intel Malaysia recently mobilized more than 300 students, employees and others to raise awareness about the importance of environmental sustainability during its annual Global Earth Day celebration. The day’s events saw participants, including students from 13 local schools, two non-governmental organizations and Intel volunteers, taking part in fun-filled educational activities, such as a treasure hunt and an eco-walkathon, which took them through the lush greenery of the Tropical Spice Garden in Penang.
Intel Malaysia Eco-Walks the Eco-Talk.

As the highlight of the day’s event, Intel presented awards worth more than RM13,000 and 25 units of surplus laptops to the schools for their participation in the Intel Solid Waste Recycling Program. Now in its tenth year, the Intel Solid Waste Recycling Program is one of the many initiatives driven by Intel Malaysia to encourage the application of the 5Rs -- Reduce, Reuse, Recycle, Rethink and Refuse -- among students and teachers.
Delighted participants of Intel Malaysia’s Global Earth Day celebrations.

Last year’s campaign resulted in the collection of more than 42 tons of recyclable solid waste from all 12 participating schools. To date, the Intel Solid Waste Recycling Program has collected over 500 tons of recyclable solid waste and has reached out to more than 170,000 students and teachers from various schools across Penang and Kulim, Kedah.
Students from participating schools hard at work during the treasure hunt.

“At Intel, promoting environmental sustainability is an integral part of every aspect of our work. We strive to minimize our carbon footprint in our manufacturing operations and are focused on achieving the highest standards of sustainability in everything we do; from how we design and manufacture our products to how we build and operate our facilities, manage resources, and handle waste materials.” said Lee Koh Wing, director of corporate services at Intel Malaysia.
Treasure hunt participants hard at work.

As the 2009 Prime Minister’s CSR Award winner for the Environment category, Intel Malaysia has been firm in its commitment to education and environmental stewardship. Notable initiatives undertaken by Intel include the “1 Employee: 1 Tree Program” where 17,000 mangrove trees have been planted in the coastal areas of Penang, as well as a series of biodiversity conservation programs, including turtle protection, river preservation and beach clean-up activities, aimed at promoting the importance of sustaining a healthy marine ecosystem.
Warm ups are necessary before strenuous activities.

“As Intel Malaysia turns 40 this year, we will continue to maintain and enhance the quality of life in the community by getting directly involved in sustained environmental programs and advocacy to drive positive changes at our community. This is in line with one of the four objectives in our global strategy, and that is to ‘Care for our people and our planet, and inspire the next generation.” Lee also added.

Malaysian-made GogoLetsGo Ranked No. 1 on Apple’s Featured Travel Apps

With intimate local insights covering more than 150 cities across 75 countries

GogoLetsGo is a travel application for smartphones, single-handedly developed by former Malaysian radio announcer Kimberlee Thong.

Launched in February this year, the mobile city guide has garnered close to a thousand downloads, and was also ranked No. 1 on Apple’s featured Travel Apps on its second day of going live!
Available for Apple and Android smartphones, GogoLetsGo provides users access to informative insights of more than 150 cities across 75 countries and growing.

The travel app contains 10 categories that help users to get the best out of each city. Upon selecting the city of choice, GogoLetsGo provides users with nuggets of local history, places of interest, pictures, exciting happenings as well as cultural dos and don’ts in its easy-to-navigate interface.Apart from locating hotels and restaurants, an integrated map also pinpoints users to interesting hotspots that encompass anything from street bazaars to ATMs to night clubs, and even nearest hospitals in case of emergencies.“Whether you’re going on a luxury holiday, backpacking across Europe, or even a spontaneous wanderlust, the idea here is that anything you need to maximise the experience is all in GogoLetsGo,” said Kimberlee, whose first trip to Thailand three years ago inspired this pocket-sized solution.

Kimberlee’s appetite for travelling keeps all the info on the mobile city guide up to date, which she also gathers through research, word-of-mouth and personal experiences from her friends here and abroad.Setting itself apart from other travel apps out there, the best thing about GogoLetsGo is the offline function. Users can download city data prior to their vacation and access all info without an Internet connection, a convenience without hefty roaming charges.

This Malaysia-made mobile city guide is free for download on Apple iTunes and Google Play for Android.
There is also a paid version for USD 0.99 (RM3) a year that is ads-free and features an additional ‘Deals’ category which highlights discounts and exclusive deals in the locality for travellers on a budget.

GogoLetsGo has big plans in the pipeline, including an interactive newsfeed feature and availability for Blackberry smartphones, all in the coming future.

For more information, and to download GogoLetsGo, please visit www.gogoletsgo.com.

MAXIS AND IJN ESTABLISH PARTNERSHIP TO BRING HEALTHCARE CONTENT AND AWARENESS TO MAXIS CUSTOMERS

Kuala Lumpur, 3 May 2012.
Maxis Berhad (Maxis), Malaysia's leading integrated communications service provider and Institut Jantung Negara (IJN), a leading centre for cardiovascular and thoracic health in the region, today announced its first ever partnership to bring healthcare content services via mobile technology to Maxis customers and create awareness on heart health for Malaysians. Through this partnership, Maxis is providing heart health content to all its customers, which they can access via any mobile phone with SMS features, smart devices or the web.

Maxis customers who are interested to receive heart health tips via SMS can subscribe to the service to receive three SMSes a week. The contents of these SMSes will be endorsed and provided by IJN. Additionally, customers with smartphones can access valuable heart health related information and tools for free by downloading the new myHealthy Heart smartphone app. Meanwhile, those with web access can visit the online health portal health.mylaunchpad.com.my for a range of health related information.(From left) YBhg Prof Dato’ Dr. Mohd Azhari Yakub, Deputy Chief Executive Officer, Institut Jantung Negara; YM Raja Tan Sri Dato' Seri Arshad Raja Tun Uda, Maxis' Chairman; and Suren Amarasekera, Maxis' Joint Chief Operating Officer, officially launching the new MyHealthy Heart application, in conjunction with the Maxis-IJN partnership.

In his speech, YBhg Prof Dato Dr Mohd Azhari Yakub, Deputy CEO of IJN, extended his thanks to Maxis for choosing IJN as its partner in delivering the heart health information service and hoped that it will be a win-win partnership.

“I believe that this collaboration between IJN and Maxis is very meaningful as both organisations have complementary strengths and specialisations. This collaboration will be of great benefit to Malaysians who use our heart health information service to improve their wellbeing and lifestyles,” said Dato Dr Azhari.

Suren J Amarasekera, Maxis’ Joint Chief Operating Officer, said, “Maxis and IJN have come together as two integrated solutions providers. As leaders in our respective fields, our partnership is a good fit and we certainly complement each other by making available a wide range of IJN-endorsed content for Malaysians and creating public awareness of cardiovascular diseases with vital heart health information through mobile technology and applications.

“We are also proud to partner with IJN as it is a step in the right direction for Maxis in working towards a future where technology will ensure that everyone will have access to life services such as healthcare and education,” said Suren.

In conjunction with the partnership, Maxis will be contributing 10% of revenues generated from all SMSes to IJN Foundation for its’ patient assistance programme. IJN Foundation in 2011 has disbursed RM2 million to assist underprivileged patients.

Details of the services in conjunction with the partnership include:

IJN-endorsed heart health related content
Maxis will offer IJN-endorsed SMS content providing customers with useful information and important health tips related to general heart health, cardio fitness and cardiac diet as a start, in both English and Bahasa Malaysia. Customers will be able to receive all these great health tips in the form of SMSes, 3 times a week at a cost of either RM2 per month or on a per SMS basis at RM0.20 sen per SMS. All a customer needs to do to subscribe to the service is dial *200#, select “Health and Wellness” and follow the instructions for the various options they can choose from.

myHealthy Heart Smartphone App
The new Maxis’ myHealthy Heart app can be downloaded on iPhone and Android devices. Customers can use this app to access free valuable heart health related information and tools, such as pedometer, BMI calculator, Framingham risk score, popular Malaysian food calorie information, common medication for certain heart conditions, medication reminders and also the latest news on heart health. The SMS content package can also be subscribed through this app.

Online Health Portal
In conjunction with the partnership, Maxis also launched its online health portal health.mylaunchpad.com.my, featuring a dedicated Heart Health section with a range of useful content such as exercise and diet ideas, as well as other general health topics that have been provided in partnership with IJN, Men’s Health and one of Malaysia’s fitness gurus, Kevin Zahri.

IBM study reveals critical shift in the role of Chief Information Security Executives globally

Analysis of 130+ interviews presents a new class of security chiefs; CISO role follows the evolution of CIO and CFO with more strategic organizational responsibilities

ARMONK, NY, 3 May 2012 – A new IBM (NYSE: IBM) study reveals a clear evolution in information security organizations and their leaders with 25 percent of security chiefs surveyed shifting from a technology focus to strategic business leadership role.

In IBM’s first study of senior security executives, its Center for Applied Insights interviewed more than 130 security leaders globally and discovered three types of leaders based on breach preparedness and overall security maturity. Representing about a quarter of those interviewed, the “Influencer” senior security executives typically influenced business strategies of their firms and were more confident and prepared than their peers — the “Protectors” and “Responders.”Overall, all security leaders today are under intense pressure, charged with protecting some of their firm’s most valuable assets – money, customer data, intellectual property and brand. Nearly two-thirds of Chief Information Security Executives (CISOs) surveyed say their senior executives are paying more attention to security today than they were two years ago, with a series of high-profile hacking and data breaches convincing them of the key role that security has to play in the modern enterprise.

More than half of respondents cited mobile security as a primary technology concern over the next two years. Nearly two-thirds of respondents expect information security spend to increase over the next two years and of those, 87 percent expect double-digit increases.
Rather than just reactively responding to security incidents, the CISO’s role is shifting more towards intelligent and holistic risk management — from fire-fighting to anticipating and mitigating fires before they start. Several characteristics emerged as notable features among the mature security practices of “Influencers” in a variety of organizations:

· Security seen as a business (versus technology) imperative: One of the chief attributes of a leading organization is having the attention of business leaders and their boards. Security is not an ad hoc topic, but rather a regular part of business discussions and, increasingly, the culture.

In fact, 60 percent of the advanced organizations named security as a regular boardroom topic, compared to only 22 percent of the least advanced organizations. These leaders understand the need for more pervasive risk awareness — and are far more focused on enterprise-wide education, collaboration and communications.

Forward-thinking security organizations are more likely to establish a security steering committee to encourage systemic approaches to security issues that span legal, business operations, finance, and human resources. Sixty-eight percent of advanced organizations had a risk committee, versus only 26 percent in the least advanced group.

· Use of data-driven decision making and measurement: Leading organizations are twice as likely to use metrics to monitor progress, the assessment showed (59 percent vs. 26 percent). Tracking user awareness, employee education, the ability to deal with future threats, and the integration of new technologies can help create a risk-aware culture. And automated monitoring of standardized metrics allows CISOs to dedicate more time to focusing on broader, more systemic risks.

· Shared budgetary responsibility with the C-suite: The assessment showed that within most organizations, CIOs typically have control over the information security budget. However, among highly ranked organizations, investment authority lies with business leaders more often. In the most advanced organizations, CEOs were just as likely as CIOs to be steering information security budgets. Lower ranking organizations often lacked a dedicated budget line item altogether, indicating a more tactical, fragmented approach to security. Seventy-one percent of advanced organizations had a dedicated security budget line item compared to 27 percent of the least mature group.

“This data painted a profile of a new class of CISO leaders who are developing a strategic voice, and paving the way to a more proactive and integrated stance on information security,” said David Jarvis, author of the report and senior consultant at the IBM Center for Applied Insights. “We see the path of the CISO is now maturing in a similar pattern to the CFO from the 1970s, the CIO from the 1980s — from a technical one to a strategic business enabler. This demonstrates how integral IT security has become to organizations.”

Recommendations to evolve the security role in an enterprise
To create a more confident and capable security organization, IBM recognizes that security leaders must construct an action plan based on their current capabilities and most pressing needs. The report offers prescriptive advice from its findings on how organizations can move forward based on their current maturity level.

For example, those “Responders” in the earliest stage of security maturity can move beyond their tactical focus by establishing a dedicated security leadership role (like a CISO); assembling a security and risk committee measuring progress; and automating routine security processes to devote more time and resources to security innovation.

“Security in a hyper-connected era presents a new set of challenges, but these can be greatly eased by implementing innovative practices and adopting a more integrated, holistic approach,” said Marc van Zadelhoff, an author of the report and vice president of Strategy, IBM Security Systems. “CISOs that prioritize these factors can help their organizations significantly improve business processes and achieve measurable success in their progress toward building a risk-aware culture that is agile and well-equipped to deal with future threats.”


About the Assessment
The IBM Center for Applied Insights study, “Finding a strategic voice: Insights from the 2012 IBM Chief Information Security Officer Assessment,” included organizations spanning a broad range of industries and seven countries. During the first quarter of 2012, the Center conducted double-blind interviews with 138 senior business and IT executives responsible for information security in their enterprises. Nearly 20 percent of the respondents lead information security in enterprises with more than 10,000 employees; 55 percent are in enterprises with 1,000 to 9,999 employees.

To access the full study, visit www.ibm.com/smarter/cai/security.

InMobi launches InMobi Ad Tracker

A free, next-generation, UDID independent, conversion tracking platform for advertisers

Singapore, 3 May 2012: InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform. Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs or any device based ID, and is completely free to integrate and use. This combination provides the only independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market.

“Advertisers in Asia now have a new tool to help them build more effective campaigns. InMobi Ad Tracker is a UDID free solution that is independent from the InMobi Ad Network and tracks conversions across all mobile ad networks,” said Phalgun Raju, Regional Regional Director and General Manager for Southeast Asia, Hong Kong and Taiwan at InMobi. “InMobi Ad Tracker gives marketing managers and advertisers real time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time. This makes their mobile advertising work harder and maximizies ROI.”

InMobi Ad Tracker benefits include:

• Network agnostic and works across all mobile ad networks
• Tracks multiple conversion types across mobile web and app inventory
• Combines multiple tracking technologies to ensure no dependencies on UDID and any form of device ID
• Single login to access conversion data across all mobile ad networks
• Real time dashboard view of all conversion events
• Ability to define bespoke goals, for example, downloads, registrations, payments etc.
• Conversion data can be passed back to the originating mobile ad networks to enable real-time optimisation
• Easy SDK integration for iOS and Android Apps and JavaScript integration for mobile web campaigns
• Completely free to integrate and use

Raju concludes: “This highly scalable and accurate solution offers marketers and advertisers unprecedented visibility of the performance of their ads. The Ad Tracker solution is cloud based, allowing it unparalleled scalability for inventory across the globe.”

For further information on InMobi Ad Tracker, please contact the team direct AdTracker@InMobi.com, visit http://www.inmobi.com/AdTracker

VMware Advances VMware View and End-User Computing Solutions for the Post-PC Era

Launch of Horizon Application Manager™ 1.5 and VMware Project Octopus Beta Provides an Easy and Secure Way for Employees to Access Applications, Share Data and Collaborate from Any Device

KUALA LUMPUR, May 3, 2012 — VMware, Inc. (NYSE: VMW), the global leader in virtualization and cloud infrastructure, today unveiled VMware View™ 5.1 and an updated portfolio of end-user computing solutions designed to empower a more agile, productive and connected enterprise.

“Customers are looking for solutions that break down current technology barriers and shift the focus to delivering services that can be accessed anywhere, on any device,” said Boaz Chalamish, senior vice president and general manager, End-User Computing, VMware. “VMware View™ 5.1 and our growing portfolio of personal cloud solutions will address the needs to simplify technology, manage more efficiently and better connect employees.”

The VMware end-user computing portfolio seeks to free employees and IT organizations from more than two decades of complex, device-centric computing, and delivers a more user-centric experience for the connected enterprise. In this new model, organizations leverage hybrid cloud resources – while maintaining a managed, secure environment – to provide new ways for employees to collaborate across applications and data from any device, where and when a user needs it.

“Today’s workforce is increasingly mobile and dispersed while the rise of new application types further diversifies the existing applications mix and ultimately using new and different devices to work,” said Laurence Si, Country General Manager, VMware Malaysia. “Add to this the ongoing pressures of budget, compliance, supporting the business and user satisfaction leaves IT stuck in a vicious cycle of perceived inefficiency, high risk, low value contribution and poor service. To evolve, IT must break the cycle and efficiently innovate and maintain while addressing the needs of the business and workforce. With today’s End User Computing Portfolio announcement, VMware is helping IT break down the current technology barriers and shift the focus to delivering services for business agility and workforce productivity.”

“As the reign of the personal computer as the sole corporate access device comes to a close, a new era is emerging,” said Stephen Kleynhans, research vice president, Gartner. “The personal cloud era provides users with a new level of flexibility with the devices they use for daily activities, while, at the same time, leveraging the strengths of each device. This flexibility will ultimately enable new levels of user satisfaction and productivity. However, it will require enterprises to fundamentally rethink how they deliver applications and services to users.”[1]

Your Personal Cloud: Enabling a New Way to Work

All built upon the foundation of VMware vSphere®, VMware is bringing to market a comprehensive portfolio of technologies that will help IT organizations empower a more agile, productive and connected enterprise:

VMware View 5.1: Simplifying the Delivery of a Better Desktop – VMware View 5.1 will continue to enable the industry’s best end-user experience while simplifying IT management for large-scale deployments and reducing the total cost of ownership (TCO) associated with a virtual desktop infrastructure by up to 50 percent. [2]

Reduced TCO – New storage capabilities in VMware View 5.1 enabled by VMware View Storage Accelerator will reduce shared storage costs by optimizing shared storage loads. A Tech Preview[3] of VMware View Composer Array Integration (VCAI) will leverage the native cloning abilities in the storage array to offload storage operations to improve provisioning speeds. In addition, VMware View Persona Management will extend to physical desktops, preserving user settings across all Windows devices and streamlining the migration from physical to stateless virtual desktops.

Simplified Management and Increased IT Control – Enhancements to VMware View 5.1 will enable IT organizations to streamline key IT processes such as provisioning, configuration management, connection brokering, policy enforcement, performance monitoring, and application assignment from a single management console. VMware View also enables IT organizations to increase security and compliance by moving data into the datacenter, centrally enforcing endpoint security and policy configuration and streamlining antivirus processes.

Industry’s Best Virtual Desktop Experience – VMware View 5.1 features a new USB stack that will improve device support, while integration of RADIUS two-factor authentication will provide users and organizations greater security choices. VMware View with PCoIP® adapts to the end user’s network connection to provide a high-quality, customized desktop experience over the LAN and WAN. Users can connect to their VMware View desktop from a variety of mobile and fixed endpoints with updated clients for Mac, Windows and Linux desktops, thin or zero clients, and Apple iPad, Android and Amazon Kindle Fire tablets.

VMware vCenter™ Operations for VMware View: Cloud Infrastructure Insight – To be offered as a new add-on to VMware View, VMware vCenter Operations for VMware View will enable administrators to have broad insight into desktop performance, quickly pinpoint and troubleshoot issues, optimize resource utilization, and proactively address potential issues in real time.

VMware Horizon Application Manager™: Your Personal Cloud Broker – To be offered as an on-premise virtual appliance, VMware Horizon Application Manager™ 1.5 is a centralized policy and entitlement engine that will broker user access to applications, virtual desktops and data resources. Integrating the application virtualization capabilities of VMware ThinApp®, the VMware Horizon Application Catalog will benefit both IT and end users by consolidating diverse application types into a single, unified catalog. In addition, the VMware Horizon Workspace delivers a simple, seamless end-user experience when accessing work resources across private and public clouds on whatever device a user chooses.

VMware Project Octopus: Your Personal Data Cloud – Available later this quarter as a beta for qualified customer trials, VMware Project Octopus will enable IT organizations to provide employees with an easy and secure way to share data and collaborate with anyone from any device. Deployed on-premise or accessed via a VMware service provider, VMware Project Octopus will provide the ability for IT administrators to govern usage and set policies for data access and sharing within their organization or with external contributors.

VMware Personal Cloud Applications: Share More, Send Less – Composed of VMware Zimbra® and VMware Socialcast®, VMware cloud applications connect employees to the knowledge, ideas, and resources they need to work smarter. As part of today’s announcement, VMware Zimbra 7.2 will support Secure/Multipurpose Internet Mail Extensions (S/MIME) for government deployments requiring encryption.

Empowered IT, Delighted End Users

With approximately 2,100 employees, Foley & Lardner LLP is a global law firm that provides business and legal insight to clients. Looking to support its highly mobile workforce of lawyers and support staff, the company implemented VMware View as part of its Bring Your Own Device (BYOD) program. VMware View enables the employees of Foley and Lardner to access their virtual desktops and critical applications from their mobile device of choice, including iPads and laptops.

“VMware View™ is a key component of our Bring Your Own Device (BYOD) program with more than 1,200 virtual desktops in production today and we expect to have 2,000 deployed by the end of the year,” said Linda D. Sanders, chief information officer, Foley and Lardner LLP. “Today, our lawyers and staff can access their virtual desktops at the office on thin clients, in the courtroom on their iPads or anywhere on their personal PCs. As we look beyond desktops, we see an opportunity to offer our employees a secure way to access their applications, share data and collaborate from any device based on the VMware end-user computing portfolio.”

Charting the End-User Journey: Professional Services

Helping customers chart their journey to a new model requires a plan. VMware Professional Services offers on-site, end-to-end consulting services to help customers who are interested in beginning the journey to a user-centric application and data delivery model as well as those who are well on the path. Visit VMware Professional Services for more information.

Availability
VMware View 5.1 together with the updated VMware end-user computing portfolio is expected to be available in Q2 2012.

SAP SME Summit 2012 showcases ICT Solutions for Malaysian Small Businesses

Helps SMEs improve operational performance, raise productivity and reduce costs, while continuing to drive growth and expansion into new markets

KUALA LUMPUR – May 3, 2012 – SAP, the world market and technology leader in business management software, showcased its 2011 business performance among Malaysian SMEs and outlined its solutions to help SMEs improve operational efficiencies and accelerate growth in today’s increasingly challenging global markets at the SAP SME Summit 2012 held at the InterContinental Kuala Lumpur.

More than 80 per cent of SAP’s 176,000 global customers are SMEs, 90 per cent of which are in the lower middle and small enterprise markets. In Malaysia, SAP is committed to supporting the goals of Malaysia’s Economic Transformation Plan (ETP) put forth by Prime Minister YAB Dato’ Seri Najib Tun Razak to help Malaysian businesses use ICT to transform the way they work and for Malaysian SMEs to succeed in growing their GDP contribution to 40 per cent by the year 2020.

Presently, SMEs make up over 98 per cent of businesses in Malaysia and in 2011 SMEs contribute about 31 per cent to GDP, 56 per cent to the workforce and account for 19 per cent of Malaysia’s total national exports.

Delivering the keynote address at the SAP SME Summit 2012 to executives from 150 top Malaysian SMEs, SMECorp CEO Dato’ Hafsah Hashim encouraged Malaysian SMEs of all sizes to seek out best in class ICT solutions to help them drive business success within and beyond Malaysia. “To successfully compete in the global economy it is critical that Malaysian businesses adopt ICT solutions to improve operational performance, raise productivity and reduce costs,” said Dato Hafsah. “SAP has a proven track record of helping Malaysian SMEs become best-run businesses with innovative ICT solutions that are now increasingly available on mobile devices like the iPad and through cost-effective cloud computing.”

SMEs are mostly owner-managed, entrepreneurial companies. And for many entrepreneurs, business information and decision support tools tend to be a combination of static historical reports, analysis spreadsheets and gut feel, which is fine while the SME is small and easily managed on this basis. However, as the business grows it needs to sustain its flexibility and agility in the face of stiffer competition and increasing volumes of information and regulation. Business software solutions are invaluable tools to help SMEs remain lean and efficient companies while supporting business growth with quick and accurate decision making.

Typically the barriers among SMEs to the adoption of business software solutions are cost and complexity. Costs include software and services, as well as people and time. The SME faces additional hurdles, such as tighter budgets, less sophistication and organizational knowledge, technology hurdles and fewer people, meaning less time to spend on planning and analysis. Consequently, the typical SME needs outside help defining critical success factors and the relevant metrics.

“SAP’s strategy to serve the SME market is to approach the market in the way that best addresses our customers’ needs and buying preferences,” said SAP Malaysia Managing Director Serene Sia. “By working with partners and an extended ecosystem, SAP is introducing alternative business software deployment, packaging and licensing options such as software-as-a-service, cloud computing and pre-built applications. These innovations give SMEs with limited in-house IT resources, to get an advanced ICT system up and running more quickly, with minimal cost, fuss and risk.”

Mobility

Among SAP’s goals is to bring mobility to the masses and one of the key objectives for SAP’s mobility strategy was to enable any size company to mobilize. To effectively serve SMEs this means delivering ready-to-use applications that address specific business needs.

In November 2011, SAP is showcased 50 business applications for SMEs at SAPPHIRENOW in Madrid. 20 of these applications were free and 11 came from SAP’s partner ecosystem.


SAP’s broad range of mobile business solutions for SMEs allows the companies to:

· Access and act on real-time business insights – anytime, anywhere

· Increase employee productivity and accelerate decision making

· Boost customer engagement, satisfaction, and responsiveness

· Develop innovative mobile applications that meet your business needs

Not only is SAP a proponent of mobility for the business, it is also an exponent of this approach. SAP ended 2011 having deployed 14,000 iPads to 53,000 employees scattered all over the world. That includes all of its salespeople, a high proportion of IT staffers and developers, as well as many managers and senior executives. SAP is the second-largest user of iPads in the world.

Rapid Deployment Solutions

SAP has also innovated in the way in which it delivers business software solutions to customers, particularly to SMEs. SAP’s Rapid Deployment Solutions (RDS) are a set of pre-configured, fixed price offerings with a well delineated scope that can be up and running in just 12 weeks. RDS are one of the best ways for SMEs to add analytics or CRM, extend their logistics or planning capabilities or start to automate collaborative processes with partners. Using RDS, SMEs can jump start their use of ICT to transform their business in a manner that is both pragmatic and cost-effective, and that allows them to achieve rapid time to value.

Today there are more than 50 RDS offerings in market, with more being rolled out each quarter. All RDS offerings are rigorously put through and internal SAP qualification process to ensure their stability, reliability and full integration with SAP’s broad portfolio of products before being delivered to customers by experienced partners within the SAP Ecosystem.

As their businesses grow, SMEs can then choose to extend their RDS deployments with comprehensive SAP solutions, thus preserving their investment and minimising the need to retrain personnel to use new tools.

Using SAP Rapid Deployment Solutions, companies can get SAP applications up and running in no time.

Dell’s Enhanced Alienware Portfolio Delivers Exceptional Mobile Gaming Experience

KUALA LUMPUR, Malaysia, May 2, 2012 – Alienware, Dell’s high performance PC gaming brand, is taking the mobile gaming experience to a new level with its enhanced gaming laptop portfolio that lets gamers choose a system that best fits their mobile lifestyle. The enhanced systems include: the M14x, a powerful 14-inch laptop for the gamer who requires a balance between mobility and performance, and the 3D-capable M17x for an immersive high-definition, surround-sound sensory experience.

The Alienware M14x and M17x laptops deliver immersive sensory experiences, with each offering the latest NVIDIA GeForce and AMD Radeon HD graphics cards and Klipsch-branded speakers.

High-Performance Mobile Gaming
A perfect balance of performance and mobility, the Alienware M14x allows gamers on-the-go to experience uncompromising gaming performance. The M14x features optional dual drive configurations, up to 16GB of memory for extreme multitasking, a Blu-ray combo optical drive, and an NVIDIA GeForce GT 650M graphics engine with GDDR5 graphics memoryii – the most advanced GPU in a 14-inch form factor and the first time Alienware is offering GDDR5 graphics on a laptop of this size.

The Alienware M17x immerses the customer in the game with every dimension, pixel and sound, for a bigger, richer gaming experience. The M17x delivers the latest NVIDIA and AMD graphics card options, up to 32GB of memoryii, optional 17.3-inch 120Hz WideFHD WLED 3D display, and THX 3D surround sound. It is one of the first laptops to offer the AMD Radeon HD 7970M graphics card and the latest GDDR5 NVIDIA GeForce GT 660M and 675M graphics solutionsii.

Both laptops feature Intel’s 3rd Generation processors and Intel Turbo Boost 2.0 technologies, HDMI 1.4, USB 3.0 for fast data transfer, Bluetooth 4.0, optional 3D HD gaming capabilityi, optional Blu-ray disc drive and exceptional surround-sound quality from Klipsch speakers. In addition, the Alienware laptops feature AlienAdrenaline, which enables users to create shortcuts associated with games, or applications capable of triggering a chain of commands meant to improve system performance or to customize the experience.

“Our customers want the most immersive gaming experience possible, and we’ve taken the all-powerful M14x and M17x laptops and made them even better, delivering the latest technologies for almost every need,” said Varinderjit Singh, managing director, Consumer and Commercial Business, Dell Malaysia and Singapore. “We’ve always offered the latest technology for the best gaming experience possible, and our enhanced lineup will let you pwn any competitor and provide the sensory experience that we know you crave.”

AlienFX Implementation in EA’s Battlefield 3™
Dell is also announcing its ongoing collaboration with EA to implement an AlienFX software and lighting control system as well as an exclusive Alienware Arena dog tag in Battlefield 3. Customers can experience these AlienFX implementations while playing Battlefield 3 today, which will provide gamers with a more personal experience by adjusting lighting colors and effects settings. Gamers will see unique loading and menu and player health lighting effects that will change throughout their Battlefield 3 gameplay experience.

Availability and Pricing:
Alienware M14x and M17x are available now on Dell.com.my and Alienware.com.my with standard configurations starting at RM4,899 for the M14x and RM7,799 for the M17x.

Detailed Information:
Alienware M14x
• 3rd Generation Intel Core i7-3610QM 2.3GHz Processor (3.3GHz w/Turbo Boost 2.0, 6MB Cache)
• Powerful NVIDIA Graphics Card Options
o 1GB GDDR5 NVIDIA GeForce GT 650M using NVIDIA Optimus technologyii (Standard)
o 2GB GDDR5 NVIDIA GeForce GT 650M using NVIDIA Optimus technologyii
• 14-inch WLED HD+ display (1600X900)
• Configure with up to 16GB of DDR3 Memoryii (2x 4GB Standard); 2x 204-Pin DDR3 SO-DIMM SDRAM Slots
• 1TB 5400RPM driveiii
o RAID 1 and 0, and Dual Drive options available
o mSATA Boot and Caching Drive Options available
• Microsoft Windows 7 Home Premium, Professional and Ultimate SP1 64bit (English) available
• 1.3MP HD Camera with dual digital microphones
• Slot-Loading DVD drive (Standard) or optional Blu-ray Disc Reader
• 2.1 Speaker configuration with Subwoofer Audio Powered by Klipsch (Standard); 7.1 Digital Audio out using HDMI out connection
• Integrated 10/100/1000Mbps Gigabit Ethernet NIC and Integrated Wireless-N with Bluetooth 4.0 (standard)
• USB 3.0 (2); USB 2.0; Mini-Display Port; HDMI 1.4 Output; VGA Port; 9-in-1 Media Card Reader; Audio/Microphone In; Audio Out; RJ-45 Gigabit Ethernet

Alienware M17x
• 3rd Generation Intel Core i7-3820QM 2.7GHz Processor (3.7GHz w/Turbo Boost 2.0, 8MB Cache)
• Powerful NVIDIA and AMD Graphics Card Options
o 2GB GDDR5 NVIDIA GeForce GT 660Mii (Standard)
o 2GB GDDR5 NVIDIA GeForce GT 675Mii
o 2GB GDDR5 AMD Radeon HD 7970Mii
• 17.3" WideFHD (1920 x 1080) WLED LCD (Standard); optional 17.3" 120Hz WideFHD (1920 x 1080) WLED LCD w/3D Bundle
• 8GB of DDR3 Memoryii (2x 4GB 1600MHz); 4x 204-Pin DDR3 SO-DIMM SDRAM Slots
• 2TB (2x 1TB) RAID0 5400RPM driveiii
o RAID 1 and 0, and Dual Drive options available
o mSATA Boot and Caching Drive Options available
• Microsoft Windows 7 Home Premium SP1 64bit (English)
• 2.1MP FullHD Camera with dual digital microphones
• Slot-Loading DVD drive (Standard) or optional Blu-ray Disc Reader
• 2.1 Speaker configuration with Subwoofer Audio Powered by Klipsch (Standard); 7.1 Digital Audio out using HDMI out connection or S/PDIF Optical port
• Integrated 10/100/1000Mbps Gigabit Ethernet NIC and Integrated Wireless-N with Bluetooth 4.0 (standard)
• USB 3.0 (4); USB 2.0 and eSATA combo port; Microphone In; Mini-Display Port; HDMI 1.4 Output; HDMI 1.3 Input; VGA Port; 9-in-1 Media Card Reader; RJ-45 Gigabit Ethernet

Official launch of PlayStation Blog in Malaysia Win over thousands of PSN “Welcome Gifts”

Malaysia, 30th April 2012 - Sony Computer Entertainment Hong Kong Limited (SCEH) announced the official launch of PlayStation Blog (refer to as PS Blog) in South East Asia Regions (Singapore, Malaysia, Thailand, Indonesia, Philippines & Vietnam respectively). PS Blog will continuously provide exclusive PlayStation information in each region including latest game news, game videos and special topics such as producer interviews. At the same time, we will release the well-selected PS Blog information from United States so that our PlayStation fans can be the first to keep up on the latest trend. All users of Sony Entertainment Network (SEN) can log on to post your comments under each blog entry to encourage social interaction.

To celebrate the official launch of PS Blog in South East Asia regions, an online activity of “PS Blog welcome gift” will be held from today to 13th May. The main theme of this activity is “Your treasure moments with PlayStation in the passing days” and any SEN users who log on to PS Blog and share comments will have a chance to win over thousands of welcome gifts. First 150 users who left comments may get US$1 PSN prepaid amount per person and the user who left the most touching comment will have a chance to win up to US$188 PSN prepaid amounts. As number of comments reaches to 150, 400 and 800, prize amount will increase accordingly. The more numbers of users participate, the more chances of winning prizes you will get and also the prizes will be more gorgeous. For more details, please refer to “PS Blog welcome gifts” posted on the PS Blog.

Malaysia PlayStation Blog: http://blog.asia.playstation.com/community/my/en

PS Blog Welcome Gifts: http://blog.asia.playstation.com/community/my/en


“PS Blog Welcome Gifts”

Theme：“Your treasure moments with PlayStation in the passing days”

(Share your most memorable experiences, people, things, or objects. Subjects are not limited.)

Date and time：From 30th April to 23:59 of 13th May.

How to participate：

(1) Use your SEN account to log on to PS Blog.
(2) Click on to ”PS Blog welcome gifts” and share your comment under the post.

Prizes：

l First 150 users will receive US$1 PSN prepaid amount per person.

l Once number of comments reaches to 150, prize amount will increase. (as described in the following table)

l SCEH will select the winner based on the impressiveness of the comments

Total number of comments	PSN prepaid amount
800+	US$38 (8 users)	US$58 (8 users)	US$108 (8 users)	US$188 (1 user)
400+	US$38 (8 users)	US$58 (8 users)	N/A	N/A
150+	US$38 (8 users)	N/A	N/A	N.A

Terms and conditions：

1) Date of activity：From 30th April to 13th May, 2012.

2) Only limited to Sony Entertainment Network (SEN) South East Asia registered users.

3) One comment per each user. If one user has left more than one comment then only the last comment prior to the closing date will be counted.

4) Prizes might change based on the total number of comments during the activity period.

5) SCEH reserves the right to modify terms and conditions without prior notice.

6) SCEH reserves the final right to judge for any dispute.